Skyline Sisters Indoor Outdoor Home Store’s Post

𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐰𝐢𝐭𝐡 𝐚 𝐬𝐦𝐚𝐥𝐥 𝐝. Build a brand that makes a felt difference in your consumer’s life. Not a change-the-world-by-saving-dolphins kind of difference. I call it ‘difference with a small d’. If your consumer wants clean dishes, clean dishes so well that the drudgery of washing up fades from their memory. That's difference with a small d. If your consumer wants to sell grandma's handmade pickles, make entrepreneurship so smooth that your site disappears between the seller and buyer. That's difference with a small d. Don't get fancy-schmancy. Figure out what your consumer really needs and just deliver that. Like this? Repost it. ♻ #performonks #brandstrategy #marketer #marketing

Brands can make difference to consumer lives just by making small changes. Pro tip : Just notice/observe action like an algorithm, break it down in small steps. If it is important for consumer, he/she would notice the brand and appreciate the effort. #insights #smallchange #consumerdelight

Why personal branding helps boost product sales and interest. I often talk about the WHY? Why does the consumer choose your product over others. When starting a brand, it’s not ALL about a great product and a fancy package. Consumers attach themselves to a story or a founder that cares about a mission. There is so much more outside of a brand that is required for people to care. One of the best examples of this is Jake Karls - this guy is a relentless promoter who has not only built an amazing brand with his co-founders, but he has built a personal brand that will long out live their ownership in their company. This is what it’s all about…. Telling a story, being an ambassador and making people care enough to pay you. I want to hear more from you about what it takes to move your product and what success you have found? Leave me a comment! Shout out to Kelly Kennedy - full interview coming soon! 🚀 Sonia Kalra | naturemary #branding #businessbrand #personalbrand #entrepreneurship #buildingabrand #entrepreneurlife #foundermission #mission #founderstory #consumer #retail #wholesale

I was on a quest for the perfect namkeen that suits my taste. Naturally, I hopped from shop to shop and noticed something peculiar – the taste seemed uniform across all stores. That is until I stepped into one particular shop. The namkeen here captured my attention. It tasted slightly different than the others almost satisfying my taste buds. The shopkeeper very warmly helped me choose few of them. I bought his namkeen, of course. Later, I realized something funny, upon tasting it at home - it tasted just like the others! But here's the kicker: I didn't care. That interaction made my day. So, what set this shop apart? It wasn't the product – it was the shopkeeper. He had crafted a sales pitch that went beyond the product, creating an emotional connection with me as a consumer. This experience reinforced a crucial business lesson: 1. Product quality is important, but; 2. The way you sell can be just as critical as what you're selling. 3. Building a genuine connection with your customer can set you apart in a sea of similar offerings. That's when it hit me: the true art of selling goes beyond the product. It's about: - Creating an emotional connection - Building trust through authentic interactions - Crafting a compelling sales pitch that resonates In our digital age, it's easy to forget the power of human touch in business. This namkeen shop reminded me that sometimes, the secret ingredient in a sale isn't in the product – it's in the person selling it. What's your take? #Entrepreneurship #Marketing #CustomerExperience #Salesandmarketing #RetailInsights #HumanConnection

-“Are you calling from Columbia, the brand?” 😂 -“Where are you calling from?” 🤔 -“What's the name of the brand again? TED? VERT? BRET?” 😖 -“What are you selling?” This is my daily bread, especially if you are a new brand no one knows or recognizes. I firmly believe you must make a human connection before selling anything. That’s why I dig for all the information about the person I would talk to, even though that means trying everything: looking for buyers on Linkedin, asking who the buyer is, sending emails, sending DMs, and even using Facebook, which was already buried for me. Once I can make the initial call, I realize how frustrating it is to find out that, since all of those great stores I’d love to place my brand in sell only the same brands repeatedly, a NO is generally the expected answer to my selling efforts. How many NOs should I expect before a YES or even a Maybe? 😥 Ps: Aren't people tired of finding the same brands and products everywhere? Wouldn't it be a competitive advantage to sell something unique? 👋 Follow me to hear more on my journey of building a brand shoe in the US ♻️ Repost to spread the word!  #entrepreneurship

📈 Little Thing, Big Impact! #CaseStudy Back in 2021, I launched a product in the baby category with full equipment and preparation, expecting 50-75 units in daily sales. But...the product was not meeting expectations. We were just selling 5-10 units daily, while competitors were selling 100+ units. The real pain? After over a month of sales, we couldn't identify the issue. Our images were outstanding, videos top-notch, prices competitive, and ads aggressive. Then you know what happened? 🤔 We realized we didn't show the interaction of a kid with the product. We focused on the customer, not the consumer. We added an image showing interaction with a kid. In just 2 weeks, our sales jumped from 10 units to 60+! 🚀 #eCommerce #Marketing #SalesTips #BusinessGrowth #DigitalMarketing #AmazonSales #Entrepreneurship #BabyProducts #AmazonPPC

As the new month begins, so shall a new season of blessings and favor come your way and your families too 😊 Embrace the new month with exceeding positivity and stay active. From KWOT to the world. 🍾 #marketplace #businessowner #ecommerce #marketing #fashion #entrepreneurship #newmonth #onlineshop

Wondering how to turn casual buyers into loyal fans? As a business in today’s competitive world, you want loyal customers. So, here’s the secret: Personalization. Here’s why it matters: •Better Customer Experience: When businesses make things just for you, it feels great. It’s like a warm hug from your favorite brand. •More Relevant Stuff: Personalization means you get what matters most to you. No more overwhelm! •Get Engaged: Personalized offers make you want to interact—whether you buy stuff, follow on social media, or do other cool things. Remember, loyal customers help your business grow. So, try personalization and watch your brand shine! #digitalmarketing #entrepreneurship #marketingstrategy #customerloyalty Download our FREE Scalability Blueprint.👇

Have you heard👂? By adapting its successful seasonal retail model, Spirit Halloween 🎃 is dipping its toes into new territory. . . Christmas🎄. According to sources, the inaugural endeavor of 10 pop-up locations features décor, gifts, and even a life-sized gingerbread village. Spirit has mastered the art of creating a themed experience, and now they’re using that expertise to offer something fresh for the Christmas season. When a business finds a successful model, it can often be applied to other areas successfully. Staying ahead means experimentation, exploration and risk-taking. Spirit’s approach has the potential to open the door to new markets and greater growth for the company. Will audiences be as receptive as they are to its Halloween shops when the Christmas season for many retailers now seems to start in July or August? That is yet to be seen. What do you think? https://lnkd.in/eAwKZNGp #Innovation #BusinessGrowth #SpiritHalloween #SpiritChristmas #PopUpRetail #HolidaySeason #Entrepreneurship #BusinessStrategy #BigBox

You are not the hero. Bruce Lee is, though. I hate to burst your bubble, but your brand is not the hero of your story. Your customer is the hero, and you are their guide, offering wisdom, expertise, experience and solutions along the way. You don’t have to be quite as explicit as say Iceland supermarket in the UK, with its ‘Mums are heroes’ tagline but you aren't going to be wearing a red cape. That doesn’t mean that your business doesn’t have a character arc. What’s the goal that you are striving towards in order to support the hero? There are some amazing examples of this in the real world.  🚗 Hertz - we try harder - a brand constantly battling to prove itself as good as the number one (and making car hire a better experience along the way). 🤎Marmite - a brand continually trying to work out if it is loved or hated. 👖Citizens of Humanity- their quest is to create jeans so perfect they are a wardrobe investment piece. Who needs TV when you’ve got so many plots playing out in branding? But seriously, start looking at brands that resonate with you with a fresh eye. Work out what their character is and how it’s supporting the quest of the hero, their customer. Anyone got any examples to share? #branding #marketing #digitalmarketing #contentmarketing #socialmedia #business #entrepreneurship #customercentric #customerjourney #brandstorytelling #brandstrategy #brandidentity #brandpositioning #brandmessaging #KingOfPinpoint #RicherSolutions