Billy Brophy’s Post

✓✓"Selling" refers to the process of promoting and persuading others to buy a product, service, or idea. ✓Selling is not just about pushing a product; it's about understanding customer needs and providing value! *Example:* Imagine you're the owner of a small bakery, and you've just baked a fresh batch of delicious chocolate chip cookies. You want to sell them to customers, so you: 1. Identify your target audience (people with a sweet tooth!) 2. Highlight the benefits of your cookies (freshly baked, soft, and chewy) 3. Showcase your product (post a mouth-watering photo) 4. Set a competitive price (₹50 per cookie) 5. Engage with potential customers (respond to comments and messages) #Selling #Marketing #Business #Entrepreneurship

Everyone loves fast results, but what really works? How to improve your offers with 4 key strategies. - Prioritize Exclusivity: People are willing to pay more for exclusive access. Focus on offering exclusive content, events, and perks that can't be found anywhere else. These create a strong sense of value and urgency, leading to higher conversions. - Boost Frequency: The more frequently your audience can interact with you or your team, the more valuable your offer becomes. Daily touch-points, even if brief, can significantly increase engagement and satisfaction. - Create Irresistible Bonuses: People don’t buy because of the overall value; they buy because of one key benefit that resonates with them. Make sure each bonus you offer can stand alone as a compelling reason to purchase. - Attract the Right Customers: High-quality customers start with high-quality marketing. Tailor your offer to your ideal audience by being specific about who it's for. The more you narrow your focus, the more you'll attract clients who see your product as a perfect fit. Transform your offers by focusing on what truly matters: exclusivity, frequency, irresistible bonuses, and the right audience. The results will speak for themselves. #businessstrategist #smm #entrepreneurship

Branding Bard's Business Quote of the Day for 4/30/24: Here's the quote of the day for my fellow entrepreneurs. This one comes from Shep Hyken, author of such titles as "I'll Be Back" and "The Cult of the Customer". Example: Your Brand's commercials promise a company that cares and offers personalized service to it's customers. When people come visit your store though, they find themselves ignored by staff and offered minimum product knowledge instead. Your Brand enjoys positive word-of-mouth from regular customers. Thankfully you always deliver on that great reputation with awesome products and service. Your Brand Promise is consistently kept and revenues rise as a result. Unfortunately, your staff was apathetic and bored when dealing with customers this month despite a strong advertising campaign focusing on your passionate, engaged employees. Poor reviews and a decreased reputation result. A customer sees your commercial that promises to "make them smile" if they come visit. You do such a wonderful job servicing them though that you "overdeliver" on your promise and actually make them beam with delight rather than just smile. An "evangelist" for your Brand results. In sum, make sure to follow-through on the experience promise that you've made to customers in your marketing efforts. When you keep that promise and consistently deliver on it, positive feelings about your Brand result. Thanks for reading. Are you ready for me to help take your own Branding to the next level? Please let me know if so! #branding #personalbranding #brand #personalbrand #brandexperience #brandpromise #restaurantbranding #restaurantmarketing #restaurantowner #brandingtips #entrepreneur #entrepreneurship

💡 How a Simple Focus on “REAL” Led to $300M in Sales! In a crowded market, standing out can feel impossible… but sometimes, all it takes is ONE clear focus. Spindrift was already different – they used real fruit juice in their sparkling water. But their design didn’t communicate that uniqueness, and customers weren’t connecting with the brand like they could. So, what did they do? They focused on one powerful word: REAL. Here’s how their 2016 rebrand brought authenticity to life (and drove $300M in sales!): 🔴 The old design looked sterile and uninviting. The new design brought a vibrant, appealing fruit to the center – a bold move that made the product irresistible. 🟢 They replaced the generic “fresh squeezed” with “real squeezed fruit,” making it clear, unique, and even framed it like a recipe: "sparkling water & real squeezed fruit." 🟢 They added a playful tagline: “Yup, that’s it.” – short, simple, and confidence-boosting. 🟢 Finally, they filled the can with color, showing what REAL should look like. The result? A brand that connected with customers on an authentic level – proving that sometimes, all it takes is a clear message and a willingness to show, not just tell what makes you different. Whether you’re an entrepreneur, marketer, or creator, remember: People crave authenticity. Show them who you REALLY are. 👉 What’s one way you could simplify your message and focus on your “REAL”? Let’s inspire each other in the comments! #Marketing #Branding #Entrepreneurship #Motivation #SuccessStory #Authenticity #LinkedIn

💥 The Farmer's Dog (Case Study) - E-commerce ✨ The Niche: Fresh, personalized dog food delivered to your door. ✨The Strategy: They tapped into the pet-as-family trend, using compelling storytelling and an easy-to-use subscription model. ✨Impressive Statistic: Their website quiz and individualized plans led to a significant increase in customer loyalty and lifetime value. What's the most unusual online store you've discovered? #business #marketing #ecommerce #entrepreneurship #digitalmarketing #socialmedia #branding #success #ecommercestore #ecommercesuccess #ecommercebusiness #marketingstrategy

Meet Marketing Mike and Branding Betty, two café owners who embody distinct yet complementary approaches to business. Mike is the king of visibility, constantly drawing attention with fresh promotions—whether it’s a “buy two, get one free” coffee deal or a complimentary cookie with a large order. His expertise in marketing ensures that his café is always buzzing, leveraging loyalty programs and tech-driven engagement strategies to stay top-of-mind. Betty, on the other hand, is all about creating a unique, memorable experience. Her café isn’t just a place to buy coffee—it’s a space filled with warmth and personal touches. From handwritten notes on every cup to collaborations with local artists, Betty’s branding goes beyond the product, building deep emotional connections that make customers feel valued and appreciated. Mike’s marketing attracts new customers, but it’s Betty’s branding that transforms them into loyal regulars. Together, they demonstrate the power of combining marketing to capture attention with branding to cultivate lasting relationships. #MarketingVsBranding #Optimum7 #BusinessGrowth #DigitalMarketing #BrandLoyalty #SmallBusinessSuccess #Entrepreneurship #CustomerEngagement

Why selling the VALUE beyond a product or a service is more Rewarding? Marketing guru Philip Kotler established 5 levels for a product: 1.      Core: What is it used for? Or the purpose. 2.      Generic: Represents the qualities of the product. 3.      Expected: Aspects that the customer expects to get. 4.      Augmented: The value that sets it apart from competition. 5.      Potential: The future transformation. In my post, I have condensed these 5 levels into 3 major elements, as the potential transformation of what a seller wants to offer is reserved for future endeavors, and the expected benefits are more of a subjective decision-making by the buyer. So; in my opinion, when setting the stage to start selling, you should aim at promoting what your products can add to the client, other than the core benefit; which suggests the basic usage of the goods, and the actual product that illustrates the generic functions and features. People today are very selective and thoroughly informed buyers, due to the massive exposure to offers they receive online through social media and the internet in general. You have to be differentiated from what other competitors are offering. Value is what makes you stand out! Knowledge, safety, comfort, durability, efficiency, and reliability are some examples. Consumers are demanding an immersive experience within their purchases and by highlighting the value that you are offering; you can set a value-based pricing for your products that increases your profits. Plus, buyers will be more satisfied and this in terms enhances their retention. Capitalizing on the intrinsic value that your goods provide could augment your product to something that customers identify with and get attached to. They will recognize that your products are more important and serve a higher purpose in their lives. Hence, more conversions, higher profits, and returning customers that could sustain your growth in the long run. I write on business-related topics. So, if you like my interpretation, please follow for more on sales, marketing, and entrepreneurship. You can also check my book on sales in the featured section of my profile.  #salesandmarketing #productdevelopment #salesrepresentative #learningandgrowing #entrepreneurship #salesdevelopment #businessbooks #sellingskills #growyourbusiness #startup

Want to sell more? Pay attention to these three powerful marketing discoveries! 1️⃣ Too many options, fewer buyers: When customers were presented with many choices, only 3% made a purchase. By reducing the number of options, the buying rate increased to 40%! 🤯 2️⃣ Create urgency through limitation: Campbell's Soup boosted sales by limiting the number of cans each customer could buy. This scarcity created urgency and added perceived value, driving more sales. 📈 3️⃣ Small perks can influence big decisions: When comparing two similar hotels, most customers chose the one offering a free coffee over evaluating room quality. A small benefit made all the difference! ☕️ These discoveries show that small changes in your marketing can have a big impact on customer behavior and sales. 💼 Apply these strategies to your business today and see the results! Follow @coachusmandigital for more insights and growth strategies! ✨ #MarketingTips #SalesStrategy #CustomerBehavior #IncreaseSales #BusinessGrowth #MarketingPsychology #Entrepreneurship #SalesHacks #MarketingStrategy #ConversionBoost #CoachUsmanDigital

In a competitive market where many businesses are vying for the same audience, small businesses often struggle to invest heavily in constantly acquiring new customers. While attracting new customers is valuable, it’s just as crucial to ensure they keep coming back. Engaging your existing customers and encouraging repeat business is key to building lasting success. Did you know that retaining customers is actually five times cheaper than constantly chasing after new ones? Plus, a customer already familiar with your business and products is 40% more likely to make a purchase than someone brand new. In other words, your existing customers bring in more revenue than one-time buyers. You also save time and resources by not having to attract, educate, and convert a new customer every time. In my experience of owning a patisserie and deciding to offer custom cakes or catering services. Those who have already enjoyed my treats are much more likely to try these new offerings. Studies even show that loyal customers typically spend 31% more than new ones, and when you launch something fresh, there’s a 50% chance they’ll give it a shot! These stats highlight just how valuable it is to focus on customer retention and loyalty. It’s a smart way to grow sustainably! #CustomerRetention #CustomerLoyalty #BusinessGrowth #MarketingStrategy #CustomerExperience #CustomerSatisfaction #BusinessTips #Entrepreneurship #SmallBusiness

Let’s talk about the power of packaging! 🔹 For Offline Sales: Make your packaging scream "established brand"! Invest in beautiful, appealing designs that capture attention right off the shelf. Don’t forget to highlight your Unique Selling Proposition (USP) — it’s what sets you apart in a crowded market! 🔹 For Online Sales: Remember, your customers trust you already! So, spend less on packaging and focus on what really matters — creating a great product and effective marketing strategies. Your packaging doesn’t need to steal the show; your reputation does that. The goal is simple: Deliver on your promises, and your customers will keep coming back for more! What’s your packaging strategy? Share in the comments! 👇 #D2C #StartupTips #BrandBuilding #Entrepreneurship