Suchita Salwan’s Post

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Founder at LBB, Successful Exit to Nykaa. Forbes Asia & India 30U30, Fortune India 40U40, Entrepreneur India 35U35, Forbes W Power, Indian Express Devi Awards

5 takeaways for every marketer + business strategist from Rama Bijapurkar's Lilliput Land: 1. India is a sum of micro markets. Each market itself is a large enough opportunity from a TAM point of view   2. Business models need to be a sum of parts and truly be Made for India, where money has to work harder and rotate faster. Which means, there is no V0 of unit economics; it is likely to vary from cohort to cohort 3. Business strategy at its worst is when you operate in averages. Some parts of your strategy will be high volume at low value; some will be low volume at high value. You can't choose one or another, you have to do both 4. If you want to build a large, defensible business in India, you need to build on customer truths not distribution channels. There is a reason why most D2C companies have capped their turnover at 300-500CR; they optimised for algos of distribution channels vs customers  Related: Brands which wait for customers to upgrade never build long term value 5. Women are a consumption force to reckon with. But understanding this customer base needs one to put system 2 thinking to use. 

Ragini Das

co-founder, leap.club | just launched india’s first offline club exclusively for women

1mo

#5 💯

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Rishab Gupta

Autodesk| BCG| Oracle| HP ,15 years experience of business partnering and FPnA

1mo

So true Suchita Salwan

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