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The Marketing Game Original Content Creator: Pierre Herubel (give him a follow) ---------- Founder: I don't know how to start marketing Me: Start from "Step 1" of the Marketing Game: Step 1 - Everything starts with your target audience - Identify a target market with one main opportunity - Research this market and pinpoint a problem - Pull insights to build your business strategy But a lot of players skip Step 1. - They jump straight to "Step 2 - Business Strategy" - They also often skip "Step 3 - Feedback Loop" - So their "Step 4 - Foundations" is unstable And a lot of players also jump straight to Level 2: - They ask directly, "What channel should I use?" - or "What are the latest tactics to get clients" On the contrary, some players stay stuck in Level 1: - "I think our value proposition is not perfect yet" - "We need to refine the messaging again" So while playing "The Marketing Game", players can get confused. It's not an easy game. - You have to make the right decisions - You need time, focus, and patience - You can't skip steps or levels But once you know the rules, everything gets easier. You'll find in this infographic a step-by-step guide to play the marketing game. ______________ Original Content Creator: Pierre Herubel (give him a follow)

The Marketing Game Original Content Creator: Pierre Herubel (Give him a follow) ------- Founder: I don't know how to start marketing Me: Start from "Step 1" of the Marketing Game: Step 1 - Everything starts with your target audience - Identify a target market with one main opportunity - Research this market and pinpoint a problem - Pull insights to build your business strategy But a lot of players skip Step 1. - They jump straight to "Step 2 - Business Strategy" - They also often skip "Step 3 - Feedback Loop" - So their "Step 4 - Foundations" is unstable And a lot of players also jump straight to Level 2: - They ask directly, "What channel should I use?" - or "What are the latest tactics to get clients" On the contrary, some players stay stuck in Level 1: - "I think our value proposition is not perfect yet" - "We need to refine the messaging again" So while playing "The Marketing Game", players can get confused. It's not an easy game. - You have to make the right decisions - You need time, focus, and patience - You can't skip steps or levels But once you know the rules, everything gets easier. You'll find in this infographic a step-by-step guide to play the marketing game. _____________ Original Content Creator: Pierre Herubel (Give him a follow)

Step 1 - Everything starts with your target audience - Identify a target market with one main opportunity - Research this market and pinpoint a problem - Pull insights to build your business strategy But a lot of players skip Step 1. - They jump straight to "Step 2 - Business Strategy" - They also often skip "Step 3 - Feedback Loop" - So their "Step 4 - Foundations" is unstable And a lot of players also jump straight to Level 2: - They ask directly, "What channel should I use?" - or "What are the latest tactics to get clients" On the contrary, some players stay stuck in Level 1: - "I think our value proposition is not perfect yet" - "We need to refine the messaging again" So while playing "The Marketing Game", players can get confused. It's not an easy game. - You have to make the right decisions - You need time, focus, and patience - You can't skip steps or levels But once you know the rules, everything gets easier.

I am not Addicted to Alex Hormozi content…. I can stop at any time. 3 more marketing lessons from the man that is worth $100 Million. 1. We need to be reminded more than we need to be taught Creators get scared that they are getting bored sick of our core message. But the truth is that most people love the reminder. (plus we have less reach then we think) There is a story of Henry Ford He placed a large advertisement for one of his new car models. A few days later, he visited the advertising agency and inquired, "When are we going to take down that ad?" The businessman at the agency was taken aback and replied, "Mr. Ford, we haven't even published the ad yet!" 2. Optimize you're marketing from the front. There are a million things to improve when it comes to marketing. The headline, your tone, style, word choice, CTA etc. however, Alex makes the case that everything gets less important as you go down the funnel. for example: Your headlines should get 5X the effort of your subject lines Subject lines should get 5X the effort of your first paragraph. You get the point. 3. 95% of your content will suck, the 5% will rock. Milk the 5% Playing the marketing game is like playing the venture capital game. You need understand what works. Bet on what does and when something hits the jack pot? Double down on it. keep milking it till it stops bringing in results.

The Marketing Game Credits to Pierre Herubel, follow him for more practical content. ------ Here's the original post: Founder: I don't know how to start marketing Me: Start from "Step 1" of the Marketing Game: Step 1 - Everything starts with your target audience - Identify a target market with one main opportunity - Research this market and pinpoint a problem - Pull insights to build your business strategy But a lot of players skip Step 1. - They jump straight to "Step 2 - Business Strategy" - They also often skip "Step 3 - Feedback Loop" - So their "Step 4 - Foundations" is unstable And a lot of players also jump straight to Level 2: - They ask directly, "What channel should I use?" - or "What are the latest tactics to get clients" On the contrary, some players stay stuck in Level 1: - "I think our value proposition is not perfect yet" - "We need to refine the messaging again" So while playing "The Marketing Game", players can get confused. It's not an easy game. - You have to make the right decisions - You need time, focus, and patience - You can't skip steps or levels But once you know the rules, everything gets easier. You'll find in this infographic a step-by-step guide to play the marketing game. ------- Follow Business Infographics to learn from the best visuals.

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The insights shared by Pierre Herubel in “The Marketing Game” provide a structured and strategic approach to marketing that many founders and marketers can benefit from. Here’s a breakdown and expansion of the steps and levels discussed, which can help clarify the process and emphasize the importance of each stage: Step 1: Target Audience • Importance: Understanding your target audience is foundational. Without a clear understanding of who you are marketing to, it’s nearly impossible to effectively communicate or meet the market’s needs. • Actions: • Market Segmentation: Divide the market into clear segments based on demographics, psychographics, behavior, and other relevant factors. • Problem Identification: Identify and understand the core problems or pain points that your target market experiences. • Insight Gathering: Use both qualitative and quantitative research methods to gather deep insights that can inform your business strategy. Common Pitfall: Skipping Step 1 • Consequence: Jumping straight into business strategy without a clear understanding of the target market often leads to misaligned products and marketing messages that don’t resonate with potential customers. Step 2: Business Strategy • Focus: Develop a strategy that aligns with the insights gathered about your target audience. • Actions: • Value Proposition Design: Create a compelling value proposition that clearly articulates why your product or service is uniquely suited to address the needs of your target market. • Strategic Positioning: Decide how you want to position your brand in the competitive landscape. Step 3: Feedback Loop • Importance: Continuous feedback is crucial for refining and adjusting your strategies based on real-world interactions and market dynamics. • Actions: • Customer Feedback: Regularly collect and analyze customer feedback to understand their experiences and expectations. • Market Testing: Implement A/B testing and pilot programs to refine your approach based on actual user responses. Common Pitfall: Skipping Step 3 • Consequence: Without a feedback loop, businesses may continue down a path that does not effectively resonate with their target audience, wasting resources and missing opportunities for improvement. Step 4: Foundations • Focus: Establish the core elements that your marketing efforts will build upon. • Actions: • Brand Identity Development: Develop a strong brand identity that reflects your value proposition and appeals to your target audience. • Marketing Mix Planning: Plan your marketing mix—the combination of factors under your control that you can use to influence the target market’s purchasing decisions. Level 2: Execution • Question: “What channel should I use?” or “What are the latest tactics to get clients?” • Guidance: Execution should be informed by the strategic groundwork laid in the earlier steps. Choose channels and tactics based on where your target audience is most active and receptive.

In Developing ADAPTABLE BUSINESS BLUEPRINTS various Insights can be Valuable? STAGE 1: Gathering of Strategic Business Driver for Competitiveness Information on LinkedIn. Please add if you want to join my yourney? Most Businesses struggle to break free from stagnation. We have a proven process that helps to design a new BLUEPRINT for expansive growth. In our times the organisations and individuals that thrive are the very INNOVATIVE and ADAPTABLE ones, who LEARN CONTINUOUSLY. Please note what we offer in Ceobusinessclub.com and mocafrica.com to drive ADAPTABILITY and GROWTH enabling you with world-class designed and tested BLUEPRINTS to GROWTH. Taking you on a lifelong journey of LEARNING. The next Big CEOBusinesslcub.com event is from 3-5 June with DR Wong from Singapore. In person at the Klein Kaap Hotel and Conference Centre Centurion South Africa. Book your space - only a few seats are available. Pieter +27833040987 # Adaptability #Lifelong Learning, # Business Tool Innovation # Strategy # Innovation # Digital # AI #Networking,#Dealmaking,#Investing and #Exponential Business Growth.

Faceless Marketing vs Faced Marketing? Since the end of 2023, Faceless Marketing has taken over content marketing. Brands are being built entirely on faceless content, showcasing their lifestyle rather than themselves. This type of marketing is so successful due to its accessibility, affordability, and style. For creators, it is HUGELY time-consuming to create content and always be the centre of attention. It can also be expensive to always change what you wear, your surroundings, and how you shoot your content. Faceless marketing removes all of these issues and means the emphasis shifts to more aesthetically pleasing content rather than just being reliant on the creator/brand. Now, faceless marketing is not all good news. The biggest issue is that creators who spend time making this type of content can be copied by fake/ spam accounts and steal your ideas and content. These accounts are there just to make money from other people’s content and brings about illegitimacy to the industry. This is why Internet marketing and online gurus can get a bad reputation as the lack of originality and spammers can taint the amazing opportunities and possibilities in digital marketing. Faceless marketing can also make it difficult to really know who the person is behind the content. This is made even harder when this content is copied, as explained above. In conclusion, faceless marketing can be a hugely beneficial marketing tool and help creators and brands grow quickly with aesthetic content and cost savings. However, be aware of your content being copied and look to adopt a hybrid model where you mix both faced and faceless content. Authenticity is crucial in marketing and in everything you do, so use both options to express who you are effectively. #facelessmarketing #contentcreation #contentmarketing #facelessbranding #digitalmarketing