Caleb Mc Aravey’s Post

The Marketing Game Original Content Creator: Pierre Herubel (give him a follow) ---------- Founder: I don't know how to start marketing Me: Start from "Step 1" of the Marketing Game: Step 1 - Everything starts with your target audience - Identify a target market with one main opportunity - Research this market and pinpoint a problem - Pull insights to build your business strategy But a lot of players skip Step 1. - They jump straight to "Step 2 - Business Strategy" - They also often skip "Step 3 - Feedback Loop" - So their "Step 4 - Foundations" is unstable And a lot of players also jump straight to Level 2: - They ask directly, "What channel should I use?" - or "What are the latest tactics to get clients" On the contrary, some players stay stuck in Level 1: - "I think our value proposition is not perfect yet" - "We need to refine the messaging again" So while playing "The Marketing Game", players can get confused. It's not an easy game. - You have to make the right decisions - You need time, focus, and patience - You can't skip steps or levels But once you know the rules, everything gets easier. You'll find in this infographic a step-by-step guide to play the marketing game. ___________________ Original Content Creator: Pierre Herubel (give him a follow)

The Marketing Game Original Content Creator: Pierre Herubel (give him a follow) ---------- Founder: I don't know how to start marketing Me: Start from "Step 1" of the Marketing Game: Step 1 - Everything starts with your target audience - Identify a target market with one main opportunity - Research this market and pinpoint a problem - Pull insights to build your business strategy But a lot of players skip Step 1. - They jump straight to "Step 2 - Business Strategy" - They also often skip "Step 3 - Feedback Loop" - So their "Step 4 - Foundations" is unstable And a lot of players also jump straight to Level 2: - They ask directly, "What channel should I use?" - or "What are the latest tactics to get clients" On the contrary, some players stay stuck in Level 1: - "I think our value proposition is not perfect yet" - "We need to refine the messaging again" So while playing "The Marketing Game", players can get confused. It's not an easy game. - You have to make the right decisions - You need time, focus, and patience - You can't skip steps or levels But once you know the rules, everything gets easier. You'll find in this infographic a step-by-step guide to play the marketing game. ______________ Original Content Creator: Pierre Herubel (give him a follow)

Three of the best ways to maximize ROI when generating content for your marketing engine: 1. When producing content, don't think only short-term. 2. Don't discard content just because it didn't work the first time it was tested. 3. Reuse content over and over in different ways and formats. Don't focus only on the short term. Whether you're requesting content from creators or doing a photo/video production, try to think long-term and consider the potential of this content across different channels, strategies, and formats. Don't throw away creatives that didn't perform the first time they were tested. All big advertisers know that the ups and downs of paid channels can influence the performance of creative tests. Give them a new chance and take advantage of having new content to test. Reuse content! I've seen creatives with footage recorded years ago. As long as it works, keep generating new variations and matchups of historical content with new content!

it's a proper strategy to execute 👍🏽

🕵️♂️ The Golden Rule of Content Marketing: Give Them What They Want! Hey there, fellow content creators and real estate enthusiasts! 🏡 Have you ever wondered why some videos go viral while others barely get a glance? Well, let me tell you about a realtor whose video racked up an astonishing 7.6 million views! The secret sauce? It followed the golden rule of content marketing: give people what they want to watch, not what you want them to watch. Imagine this: a game of hide and seek in a stunning property. Who wouldn’t want to join in on that fun? 🤔 Instead of the usual drone shots and lengthy monologues about square footage, this clever realtor turned the mundane into the magical. By inviting viewers into an interactive experience, they tapped into our innate curiosity and love for play. After all, who doesn’t enjoy a little nostalgia mixed with their house-hunting? Here’s where it gets interesting, this approach isn’t just about being entertaining; it’s about understanding your audience. People crave engagement, excitement, and a dash of humour in their feeds. So why not deliver that? Think of your content as an invitation to join a party rather than a lecture on real estate jargon. 🎉 Video Credit: Lisa DuBois Your friendly digital warrior✌️ To our continued health plus success, Eric Luis — Top Level Traffic

John's agency was struggling to attract new clients and generate leads. He had tried various marketing strategies, but nothing seemed to work. Then, he decided to write a blog post that shared valuable insights about the digital marketing industry. To his surprise, the blog post went viral, attracting thousands of visitors to his website and generating 10 times more leads than any other marketing effort. The power of content marketing cannot be underestimated. It has the potential to transform your agency's growth and attract high-quality leads. Start investing in content creation today and unlock the hidden gem of content marketing.

John's agency was struggling to attract new clients and generate leads. He had tried various marketing strategies, but nothing seemed to work. Then, he decided to write a blog post that shared valuable insights about the digital marketing industry. To his surprise, the blog post went viral, attracting thousands of visitors to his website and generating 10 times more leads than any other marketing effort. The power of content marketing cannot be underestimated. It has the potential to transform your agency's growth and attract high-quality leads. Start investing in content creation today and unlock the hidden gem of content marketing.

The era of generic content marketing is over. More and more coaches and consultants are turning their backs on traditional, scattergun marketing techniques. Instead, they’re seeing incredible success through hyper-targeted, psychographic-based content strategies. Why? Deeply resonant content: Speaks directly to the soul, not just the situation. Higher engagement and conversion: When content feels like a page from their diary, clients listen. Sustainable growth: No need for the constant grind of content creation that doesn't convert. Here's why this matters: In an online world saturated with content, the key isn't just to be seen—it's to be felt. We have helped some of the biggest names in health and fitness craft marketing content that cuts through the noise. Now, we’re empowering coaches and consultants to do the same—without fame, without ads, just pure connection. Remember: It’s not about the content you create; it’s about who you create it for.

The best thing about content marketing is you can experiment with 100 pieces of content in 100 days, or even in 1 day, and you have everything to gain and very little to lose. If your ideas are shit, they will disappear into the void. But if they bang, you’ll have an opportunity to capitalise on them. I used to post like 15 times a day on TikTok and IG. Most of them went nowhere, but it only took one to drive enormous traffic and open up new opportunities. Consistency at scale allowed me to systematically increase my chances of success. Every post was a chance to learn, adapt, and improve, and the more I put out there, the better I got at understanding what worked and why. Content marketing is a game of persistence, and the ones who keep playing inevitably find their winning strategy.

1/ Most content marketing is a giant waste of time and money. 2/ Too many companies churn out blog posts just to feed the SEO beast, without any real strategy. 3/ They're chasing vanity metrics instead of actual business outcomes. 4/ Unless your content generates leads, sales, or real brand equity, it's just an expensive hobby. 5/ Audit your content critically. If a post doesn't have a measurable objective and ROI, kill it. 6/ Less content, more impact. Quality > quantity. 7/ Content should serve your customers and your bottom line. Period. Everything else is just fluff.