𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙇𝙚𝙖𝙙𝙚𝙧𝙨 𝙃𝙖𝙫𝙚 𝙎𝙤𝙢𝙚 𝙀𝙭𝙥𝙡𝙖𝙞𝙣𝙞𝙣𝙜 𝙩𝙤 𝘿𝙤
In one of the fastest-growing industries and expansive career fields, marketing across technology, data, and design is creating countless opportunities for companies to connect with customers in meaningful ways.
But where are the numbers to show this impact?
Scan reports from Salesforce, McKinsey, or the AMA, and you’ll find little to no data on critical metrics:
𝙃𝙤𝙬 𝙢𝙖𝙣𝙮 𝙟𝙤𝙗𝙨 𝙖𝙧𝙚 𝙗𝙚𝙞𝙣𝙜 𝙜𝙚𝙣𝙚𝙧𝙖𝙩𝙚𝙙 𝙗𝙮 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙩𝙚𝙘𝙝𝙣𝙤𝙡𝙤𝙜𝙮?
𝙒𝙝𝙖𝙩’𝙨 𝙩𝙝𝙚 𝙖𝙘𝙩𝙪𝙖𝙡 𝙧𝙚𝙖𝙘𝙝 𝙤𝙛 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙥𝙡𝙖𝙩𝙛𝙤𝙧𝙢𝙨 𝙖𝙘𝙧𝙤𝙨𝙨 𝙨𝙤𝙘𝙞𝙖𝙡 𝙢𝙚𝙙𝙞𝙖, 𝙚𝙢𝙖𝙞𝙡, 𝙖𝙣𝙙 𝙨𝙩𝙧𝙚𝙖𝙢𝙞𝙣𝙜 𝙖𝙙𝙨?
𝙃𝙤𝙬 𝙢𝙪𝙘𝙝 𝙧𝙚𝙫𝙚𝙣𝙪𝙚 𝙖𝙧𝙚 𝙩𝙝𝙚𝙨𝙚 𝙚𝙛𝙛𝙤𝙧𝙩𝙨 𝙗𝙧𝙞𝙣𝙜𝙞𝙣𝙜 𝙞𝙣?
Without these insights, it’s no wonder marketing continues to struggle for the respect it deserves.
The more I speak with marketing leadership, the more I realize that too many are fixated on maintaining the status quo rather than embracing innovation, AI, or data visualization to drive marketing forward.
This focus on tradition is holding the industry back. It’s no surprise that top marketing talent is both hard to attract and harder to keep—the most innovative minds are drowning in outdated practices.
If marketing leaders truly want to attract, develop, and retain top talent, the industry’s standards and expectations need to evolve.
ᴛᴏᴅᴀʏ’ꜱ ᴍᴀʀᴋᴇᴛɪɴɢ ᴅᴇᴍᴀɴᴅꜱ ᴀ ʙʟᴇɴᴅ ᴏꜰ ᴄʀᴇᴀᴛɪᴠɪᴛʏ, ꜱᴛʀᴀᴛᴇɢɪᴄ ᴠɪꜱɪᴏɴ, ᴀɴᴅ ᴅᴀᴛᴀ-ᴅʀɪᴠᴇɴ ᴘʀᴇᴄɪꜱɪᴏɴ.
Instead of looking for someone to copy last year’s budget, let’s seek marketers who can accurately price campaigns based on real-time cost analysis.
Instead of settling for "safe" copy, we should push for messaging that resonates authentically with audiences, grounded in the latest trends and insights.
Marketing leadership must prioritize and promote innovation—both in skill sets and strategy. The reality is that most don’t. If you study the emails of some of the largest companies, you’ll see a pattern—personalization where?
https://lnkd.in/eCAFxiYa
And this is considered good copy? I might pass out.
If you’re a marketer with great ideas and a vision for the industry, I suggest you hustle to get your name out there.
Apply for roles with impact, at smaller companies, and do the work that matters.
The problem with power is that too many of the wrong people have it.
The future isn’t coming; it’s here, and nothing makes it more obvious that people don’t care about marketing than the fact that they just don’t do it.
I recently saw the launch of a new company with no promotion, just an announcement. That’s crazy.
