Luís Cajão’s Post

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Marketing Director @ Wave 🌊 Candidate Attraction Technology

Is your website supporting your BD efforts? In this job market, it’s crucial that your recruitment website attracts not only candidates but also clients. Here are five strategies to help you achieve this: 1. Design Clear Pathways for Clients – Make it easy for potential clients to navigate your site with distinct visual cues and clear links to client-specific pages. 2. Create Employer-Focused Content – Share valuable content that demonstrates your expertise and understanding of the industry, attracting employers through SEO and social media. 3. Publish Testimonials and Case Studies – Showcase success stories and positive feedback from clients to build trust and credibility. 4. Use Client-Focused Keywords – Optimise your website with keywords that potential clients are searching for, ensuring you appear in relevant search results. 5. Beef Up Your About Us Section – Highlight your team, values, and expertise to make your agency more approachable and trustworthy.

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