Stephen Carter King’s Post

Despite the proliferation of lesser-known beer styles, the IPA remains the king of craft. Reports estimate … … its hold on the craft-beer market at around 26% — more than any other craft beer style. However, the regional, small-batch beers that first put the IPA on the map — ya know, your Pliny the Youngers and Heady Toppers, remain totally inaccessible to beer drinkers unwilling to traverse the country or trade rare suds on the dark net. Or Reddit 🥴 The good news is that you no longer have to. Especially, if it’s simply a tasty IPA you’re after. Beer distribution improves every year, and grocery stores around country are now stocking IPAs that would impress EVEN the most snobbish among us. Don’t look at me 😶 Here are more than a dozen favorites you can find pretty much anywhere. Well, almost anywhere. “The best beers are ones we drink with friends.” — Stephen Carter King Source: Gear Patrol #Beer #CraftBeer #NonAlcoholicBeer #Cider #GroceryStores #Pubs #Taprooms #Brewpubs #ConsumerBehavior #EmergingTrends #BrandAwareness #BusinessIntelligence ✦✦✦ Stephen Carter King Chief of Growth and Marketing and Strategy • Beer Market Analyst • Beerconomy & Co. CEO • Thought Catalyst • Advisor • Sherpa • Speaker • sharing beer market trends, data and forecasts, insights and news and media via The Beerconomist

To put a finer point on Fox News' observations: 1) NA beer has come a long way, and tastes a great deal more like traditional beer now than it did as recently as ten or twelve years ago, but the growth of the NA market will depend on continued innovation and investment in R&D. 2) Women are trendsetters, and their early support of the new wave of craft NA beers almost certainly augers an as-yet-unrealized growth in demand among men as well. 3) Young people are the future, and the craft brewing community should take note of what their spending habits tell us. Just as the first wave of growth in the craft beer market was driven by an earlier generation's demand for hoppier, more flavorful beer with a higher ABV than what was then being produced by the "big three", this generation of craft beer drinkers is looking for low-alcohol or non-alcoholic versions of the many flavors and styles of beer not available in mass-produced NA form. 4) Athletic is the only craft brewery on Fox's list, and the only one producing an IPA. This speaks to the massive growth potential of the craft segment of the NA market, even as the rest of the craft beer industry stagnates. 5) It's time for craft NA brewers to seize the day!

𝙂𝙚𝙣 𝙕 𝙞𝙨 𝙧𝙚𝙬𝙧𝙞𝙩𝙞𝙣𝙜 𝙩𝙝𝙚 𝙗𝙚𝙚𝙧 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮'𝙨 𝙧𝙪𝙡𝙚𝙗𝙤𝙤𝙠! 👀🍺 Gone are the days when beer choices were merely light or dark. The youngest legal drinkers are sculpting the landscape of the beer industry, and their tastes are anything but traditional. Gen Z's push for innovation in the beer market is reshaping what we see on the shelves. From craft beer to hard seltzers, and non-alcoholic brews, the demand for variety, sustainability, and authenticity is at an all-time high. But it's not just about the drink. It's the story behind the brew that matters. This generation values sustainability, diversity, and community. They're not just buying a drink; they're buying into what the brand stands for. So, what does this mean for breweries and marketers? Adaptation and innovation. It's time to rethink strategies, from product development to marketing approaches. Understanding this demographic's preferences and values can be the key to unlocking a new era of beer enthusiasts. Read more about this generation shift in the article below!⬇️ Voodoo Brewing Co. #brewery #genz #craftbeer #innovation

Craft beer continues to rise despite changing trends among young drinkers 🍻 Recent findings from a YouGov survey, commissioned by SIBA, The Society of Independent Brewers and Associates for its 2024 Craft Beer Report, reveal a shift in beverage preferences among younger consumers. While only 30% of 18-24-year-olds report drinking beer, the demand for local and craft beers remains strong and is on an upward trend. Here's what stands out: - Overall, 49% of consumers said they drink beer, yet this figure dips to just 30% among the 18-24 age group, who tend to favour spirits, wine, and cider. - Despite these challenging numbers, there's a silver lining for craft beer enthusiasts. Over 55% of beer drinkers now choose local craft beer, matching the popularity of global lagers and marking an increase from 47% last year. - SIBA members have also reported a 14% increase in production volumes over the last year, highlighting robust demand for locally, independently brewed beer in the UK. While the beer industry faces financial pressures, the craft beer segment shines, showing a shift towards quality and experience over quantity. This trend suggests that while traditional beer might be losing ground among younger drinkers, there is a growing appreciation for premium craft beers. Craft beer is not just surviving; it’s thriving, reflecting a broader movement towards mindful consumption and quality experiences. #BeerTrends #SIBA 

Beer stats are the unofficial barometer of the mood of the nation. Here are the latest highs and lows looking at scan data to end September. Year to date craft & variety up 2.8% value and flat on volume. Last quarter -0.5% Val (-2.6 vol) IPA is still what we want +8% What is interesting in the brand performance is they are either well up or well down. Two clear strategies at play to either hunker down (and take the volume hit) or level up with price promos/npd and focus on power SKUs, trim the tail of low ROS lines (that requires investment in a depressed market) Definitely in the last qtr Val dipped faster than volume and some breweries had big gains at a high cost which was good for the shopper. Hazys still king Big APAs took a hit (high ABV beer down) More ginger brews Better for you beer getting the attention. Low carb and non alc are the category drivers. The last qtr shows how hard the trading environment has been. Rate of Sale rates down and promo slots up with South Island hit hardest then Central. BIG News - State of Play is NZs fastest growing brewery (still!) Nationally for the year +68% value. Big moves in last qtr growing share nationally with growth +80%. A whopping +113% value growth in upper North Island !! Year three of a new brand is often hard to lap launch years so good we are growing with the shift of drinking habits and adding non alc to the repertoire. We are now tied 3rd in the non alc brewery rankings with Bach Brewing. Huge result well done everyone and sets us up really well for summer having this momentum without dropping our pants. This past two weeks orders have got bigger and more frequent too so feeling kinda optimistic that the worm has turned for beer and the brewometer points to good days ahead. We have the best tasting beer in the world across lots of styles and formats. Some enjoyed in a special place and others (like State Of Play) enjoyed anywhere!

Not all trends are destined for permanency. Some are ‘wish lists’. In the eyes of brewers, some don’t match the hype that propelled them to prominence. They extend to all aspects of the brewing game from production to beer styles, and can often drift into “unpopular opinion” territory. Such as … The most “Overated Beer Trends”, according to nine top brewers: • Posting negative beer reviews on social media • Side-pull faucets • Lagersagers • Non-alcoholic beers • Hard teas • Overly fruited sour beers • Triple and quadruple IPAs • Cold IPAs • Stovepipe cans And there’s more. Much more. Do you buy this? Because I don’t 🤓 So when did any producer or manufacturer of a product become the arbiter of its sales? I always thought it was the consumer choice? But that’s me. And my history of leading 1,000+ retail stores. “The best beers are ones we drink with friends.” — Stephen Carter King Source: The Beerconomist • VinePair #ConsumerBehavior #EmergingTrends #BrandAwareness #BusinessIntelligence #Microbreweries #Pubs #Taprooms #Brewpubs #Beer #CraftBeer #NonAlcoholicBeer #Cider 🔸🔸🔸 Stephen Carter King Chief of Growth and Marketing and Strategy • Beer Market Analyst • Beerconomy & Co. CEO • Thought Catalyst • Sherpa • Advisor • Speaker sharing beer market trends, insights, forecasts, and scoop via The Beerconomist

German beer. Join us in exploring the rich flavors and (search) popularity of iconic German breweries, ranging from the internationally celebrated Beck's to the traditional craftsmanship of Warsteiner, the wheat beer excellence of Erdinger, and the excellent pilsner offerings from Bitburger. While Beck's has secured a consistent presence, Warsteiner and Bitburger exhibit higher volumes and peaks that align with beer releases and innovative brewing solutions. Erdinger on the other hand creates steady high interest among consumers. Beck's, celebrated for its North German crisp and distinctive brew (which only Jever and potentially also Haake Beck can match), has a prominent presence in the search market, with sustained solid volumes. The brand's international acclaim matches its consistent popularity among German beer enthusiasts. Warsteiner shows higher sustained search volumes. Periodic peaks in search volume for Warsteiner align with strategic marketing initiatives and the introduction of new beer varieties. These spikes underscore Warsteiner's commitment to maintaining a leading position in the beer market, capturing the attention of consumers during key product launches. Erdinger, renowned for its traditional wheat beers, showcases steady search volume trends with small periodic highs. The steady level of interest demonstrates Erdinger's ability to blend time-honored brewing techniques with flavors that cater to consumers’ long-term preferences. Bitburger, with its tasty pilsner, exhibits notable peaks linked to marketing pushes and the introduction of limited-edition brews. These ups highlight Bitburger's capacity to maintain consumer interest through a dynamic fusion of innovation and brewing expertise. Bitburger has surpassed Erdinger’s search popularity several times in recent months. Studying search trends helps industry experts to identify change in consumer taste, as it happes, ensuring they meet the evolving preferences of beer connoisseurs. For those who want to know before it happens, there are predictive analytics tools, like Pythia AI. Try out the Phythia AI demo to predict trends like this and forecast future events. #german #beer #marketdynamics #businesstools #predictiveanalytics

𝐂𝐚𝐧𝐧𝐞𝐝 𝐁𝐞𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬, 𝐓𝐫𝐞𝐧𝐝𝐬 𝐚𝐧𝐝 𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐃𝐞𝐦𝐚𝐧𝐝 𝐛𝐲 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭 𝟐𝟎𝟐𝟑 𝐭𝐨 𝟐𝟎𝟑𝟒 Canned Beer Market is expected to reach a value of over $15.68 billion by 2028, with a steady growth rate of around 4%. ✅ 𝐂𝐥𝐢𝐜𝐤 𝐡𝐞𝐫𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐚 𝐟𝐫𝐞𝐞 𝐬𝐚𝐦𝐩𝐥𝐞 𝐫𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/g6iFwr8M The canned beer market refers to the segment of the beverage industry that involves the production, distribution, and consumption of beer that is packaged in cans. This market encompasses various aspects including manufacturing, marketing, and sales of canned beer products. Canned beer has become increasingly popular due to its convenience, portability, and sustainability compared to traditional glass bottles. The market may include different types of beer such as lagers, ales, stouts, and IPAs, offered by various breweries ranging from large multinational corporations to small craft breweries. Factors influencing the canned beer market include consumer preferences, trends, pricing, packaging innovations, distribution channels, and regulations. Market Segmentations: #Company • Budweiser Brewing Group UK&I • The HEINEKEN Company • Carlsberg Group • Corona Chile • WUSU • Guinness Nigeria • 7 Rivers Brewing • Ultra Witbier • White Owl • BrewDog • Super Buho - Productos • Beijing Yanjing Brewery • Tsingtao Brewery Co., Ltd • SNOW • Fushun Tianhu Beer Co., Ltd. • Longshanquan Beer • Krombacher • OeTTINGER GETRÄNKE • tigerbeer Daofaziran2000 #Type • 2% ABV • 3.5% ABV • Over 5% ABV #Application • Online • Offline Stringent Datalytics - Retails and Consumer #CannedBeer #CraftBeer #BeerMarket #BrewingIndustry #CannedCraftBeer #BeerTrends #BeverageIndustry #PackagingInnovation #Sustainability #ConsumerTrends #BeerLovers #MarketAnalysis #AlcoholIndustry #CannedDrinks #BeerBiz

The World Beer Cup winners were announced yesterday, with over 9300 beers entered into the competition. While I think the value of these medals for breweries is probably overstated, they do give us some interesting insights into the state of the industry. For instance, take a look at the bump chart I made below for the most popular categories by year. In it, you can get a sense for which styles breweries tend to value, and how those trends have changed. In 1996 (the first year of the competition), the most popular style was American-Style Amber Ale, with 33 entries. This year, its descendent style (American-Style Amber/Red) had 123 entries, but that was only enough to rank them No. 23. This year, the most popular category was Juicy or Hazy IPA, with 326 entries. That style wasn't even a category until 2022, and it's been in the top 2 ever since. Zoom in for more detail. (I've abbreviated some of the categories for ease of reading, and combined some styles that have been adjusted slightly throughout the years where it makes sense).