Voodoo Franchise Group’s Post

To put a finer point on Fox News' observations: 1) NA beer has come a long way, and tastes a great deal more like traditional beer now than it did as recently as ten or twelve years ago, but the growth of the NA market will depend on continued innovation and investment in R&D. 2) Women are trendsetters, and their early support of the new wave of craft NA beers almost certainly augers an as-yet-unrealized growth in demand among men as well. 3) Young people are the future, and the craft brewing community should take note of what their spending habits tell us. Just as the first wave of growth in the craft beer market was driven by an earlier generation's demand for hoppier, more flavorful beer with a higher ABV than what was then being produced by the "big three", this generation of craft beer drinkers is looking for low-alcohol or non-alcoholic versions of the many flavors and styles of beer not available in mass-produced NA form. 4) Athletic is the only craft brewery on Fox's list, and the only one producing an IPA. This speaks to the massive growth potential of the craft segment of the NA market, even as the rest of the craft beer industry stagnates. 5) It's time for craft NA brewers to seize the day!

In a world where preferences evolve and trends shift, it's fascinating to witness how Gen Z is shaping not just our industry, but also the beer industry. 🌎👀🍺 Known for their love of diversity and experiences, Gen Z is driving a notable shift towards more varied flavours and alcohol-free options. 🚫🥃 With nearly a third of young adults opting out of alcohol consumption, breweries and restaurants are adapting to meet these evolving tastes. From the rise of non-alcoholic brews to the popularity of sessionable beers like lagers and ales, breweries need to embrace this trend with open arms. Yet, we know well at Conceptional B.V. that it's not just about the beverages themselves – Gen Z craves experiences. Restaurants and taprooms are stepping up to the plate, offering engaging events and activities to foster social connections. 🍽️🎉 This article from FSR Magazine delves into the changing landscape of beer consumption and the innovative responses from breweries and restaurants. #generationz #foodtrends #foodservice

The brand and its signature skeleton have become symbols of approachability for the casual IPA consumer … In 2023, Voodoo Ranger Imperial IPA and Juice Force Hazy Imperial IPA held the top two spots, respectively, as the nation’s best-selling IPAs in grocery and convenience stores. Booyah! Needless to say, New Belgium Brewing has found a way to hack industry-wide, slowly declining beer sales, and its success lies largely in its marketing. REPEAT … “(Voodoo Ranger’s) success lies largely in its marketing.” Period. You’ll need to read this piece, seriously, not because of Voodoo Ranger’s beers — but read the clues about marketing dominance. PRO TIP: They didn’t rely on “on premise” sales; it’s a brave new world. How does YOUR business’ marketing performance stack up against your competitors? Seriously. I’m not kidding. “The best beers are ones we drink with friends. At home.” — Stephen Carter King Source: VinePair #Marketing #BrandPositioning #ConsumerBehavior #BrandAwareness #Beer #CraftBeer #NonAlcoholicBeer #Microbreweries #Pubs #Taprooms #Brewpubs #GroceryStores #Cstores #Retail ✦✦✦ Stephen Carter King Chief of Growth and Marketing and Strategy • Beer Market Analyst • Beerconomy & Co. CEO • Thought Catalyst • Sherpa • Advisor & Speaker sharing beer market trends + insights + forecasts and scoop via The Beerconomist

Craft beer consumption patterns are changing, and the latest Brewers Association Harris Poll 2024 highlights a critical shift: more craft beer drinkers are cutting back on their consumption. Despite the overall increase in craft beer enthusiasts, regular monthly and weekly consumption rates are declining. This trend signals the need for craft breweries to reevaluate their strategies and seek new pathways for growth. Craft beer drinkers are increasingly exploring a variety of beverage options, from imports and domestic beers to hard ciders and RTD cocktails. This omnibibulous behavior presents both a challenge and an opportunity for craft breweries. Diversifying your product offerings and aligning them with evolving consumer tastes is essential for thriving in this competitive landscape. Exploring Non-Alcoholic Options One clear indicator from this trend is the value of exploring an impactful Non-Alcoholic (NA) brand line for your brewery. NA options appeal to health-conscious consumers and those seeking to moderate their alcohol intake while still enjoying the craft beer experience. Flavor Innovation Younger consumers aged 21-34 often avoid craft beer due to flavor preferences. Innovating and developing flavors that resonate with this demographic can help attract new consumers and expand your market share. New flavors provide additional opportunities in both current and new segments. Strategic Adaptation in a Competitive Market Despite the stalling growth in craft beer, the market isn't shrinking; it's evolving. Increasing competition from other beverage categories means craft breweries need to adapt their strategies to maintain relevance and drive growth. This involves innovating products, enhancing marketing efforts, and understanding consumer behavior. Take inspiration from successful strategies like Schilling Cider approach. Their move into the hard lemonade segment shows how diversifying into new categories can lead to significant growth. By finding impactful brand lines in new categories, your brewery can capture new market segments and drive substantial growth. Adapting to the evolving market is crucial for growth and sustainable success. Diversifying product lines, innovating with new flavors, and strategically responding to consumer behavior shifts are key steps to staying ahead in the competitive craft beer industry. Embrace these changes to drive significant growth and ensure long-term success for your brand. Ready to discuss how to implement these strategies in your brewery? Let's connect and explore the opportunities together. #BeverageIndustry #CraftBeer #BrandStrategy #SalesGrowth #FlavorInnovation

🎉 Get excited, beer enthusiasts! 🍻 We are in the throes of a Micro-Brewing Revolution! Those tiny tinkerers, those madcap mixologists are changing the beverage landscape and we say, more power to them! So, what is this all about? 🤔 For those who are uninitiated, ‘Micro Breweries’ don't just imply a smaller scale of operations, but also provide craft beers that are nothing less than a flavor explosion in your mouth. They use traditional methods, premium ingredients and foster an ethos of community around beer, which is SUPER cool! Why do we ♥️ Micro Breweries? • Authentic Flavors- 🌿No synthetic or commercial malts here! Fresh, locally sourced ingredients mean every sip is unique and richly flavored. • Community Spirit- 🤝Micro-breweries bring people together, fostering a sense of community and camaraderie. More than just sharing a pint, it’s about sharing ideas, stories, and experiences. • Sustainability- 🌍 Working on a smaller scale allows these breweries to consider the environmental impact of their processes. It's a win for you, a win for me, and a big win for Mother Earth. Wondering about personal favorites? Oh, we have a few. Craft beers featuring caramel, vintage fruits, and yes, even smoked malts have us doing a little dance of delight each time we sample them. 😊🍻 We are excited about a future where craft beer is not just a niche, but a norm. A world where 'support local' is not just a trend we follow, but a lifestyle we endorse. Here's to our madcap micro-breweries; our beloved brewers, who aren’t afraid to experiment and redefine the etymology of beer. 🍺 In short, cheers to the Culture of Craft! Because it’s not just BEER that’s being brewed at these micro-breweries, it’s Passion! 👏 So whether you’re a beer buff or simply a curious consumer, it’s time to embrace the micro-brewing revolution. Let's pledge to #SupportLocal. Hop in

“Gen Zers are driven by flavor rather than concerning themselves with style-definition technicalities… If it tastes good, it’s fair game, right alongside RTD cocktails, hard tea, or, say, tequila.” Excellent article outlining the challenges facing craft beer, particularly its longstanding image as a beverage for the typical bearded white man. The persona that’s reflected when consuming craft beer isn’t necessarily aligned with what Gen Z wants to exude. Rather, they align themselves with brands committed to social causes, flavor development, and approachability. Craft breweries still have large consumer groups to unlock by making beer more approachable and inclusive. As a supply chain partner for craft breweries, our goal has always been to grow hops to maximize flavor & aroma to allow brewers to make high-quality and impactful beer. Thanks, Courtney Iseman for the well-written article & insights!

Go on then, what's everyone's' thoughts on the new Hopwater trend? 🤔 There's been a large upswing in breweries producing non-alcoholic options, and it seems like Hopwater could be another addition to that growing market. I came across Hopwater a few weeks ago for the first time, at SIBA, The Society of Independent Brewers and Associates' BeerX Exhibition, and was really surprised by how good it was. Siren Craft Brew are one of the latest to try and "tap" into the market (an overused pun there, article), but others such as NORTHERN MONK and ABBEYDALE BREWERY LTD have already produced and launched their own ranges. Interestingly, I can actually see some interesting uses for Hopwater beyond just having it as a beverage. The depth of flavour that a hop brings, along with the water base could see it used for things like cocktails, or in mixes, which could bring a new market into Breweries' repertoires with those who are not a typical fan of beer or conventionally "more biter" drinks. Be interesting to see how this trend develops, and I'll be keeping a close eye. Have you tied any of the brewers offerings of Hopwater yet? I'd love to hear your thoughts! 👍 Article on Siren's launch here ➡ https://lnkd.in/e62JpQ3T

Adapting to Changing Craft Beer Trends: Key Insights for Breweries The latest Brewers Association Harris Poll 2024 has revealed a pivotal shift in craft beer consumption patterns: more drinkers are reducing their intake. While the number of craft beer enthusiasts is on the rise, regular monthly and weekly consumption is declining. This signals the need for craft breweries to reassess their strategies and explore new growth avenues. Embracing Omnibibulous Consumers Craft beer drinkers are diversifying their beverage choices, exploring everything from imports and domestic beers to hard ciders and RTD cocktails. This trend presents both challenges and opportunities. Diversifying product offerings to align with evolving tastes is crucial for success in today's competitive landscape. The Value of Non-Alcoholic Options One key takeaway is the growing appeal of Non-Alcoholic (NA) brand lines. These options cater to health-conscious consumers and those moderating their alcohol intake while still enjoying the craft beer experience. Exploring NA products can attract new customers and retain existing ones. Flavor Innovation to Attract Younger Consumers Younger consumers aged 21-34 often avoid craft beer due to flavor preferences. Innovating with new flavor profiles that resonate with this demographic can expand your market share. Flavor innovation provides opportunities in both existing and new segments. Strategic Adaptation in a Competitive Market Although craft beer growth has slowed, the market is evolving, not shrinking. Increased competition from other beverage categories means breweries must adapt their strategies to stay relevant and drive growth. This involves product innovation, enhanced marketing efforts, and a deep understanding of consumer behavior. Learning from Success Stories Take a cue from successful strategies like Schilling Cider’s move into the hard lemonade segment. Diversifying into new categories can lead to significant growth and brand expansion. Identifying impactful brand lines in new categories can help your brewery capture new market segments and drive substantial growth. Navigating Market Changes Adapting to the evolving market is crucial for sustainable growth. Diversifying product lines, innovating with new flavors, and responding strategically to consumer behavior shifts are essential steps for staying ahead in the competitive craft beer industry. Embrace these changes to drive growth and ensure long-term success for your brand. Connect with Us Ready to discuss how to implement these strategies for your brand? Let’s connect and explore the opportunities together. #BeverageIndustry #CraftBeer #BrandStrategy #SalesGrowth #FlavorInnovation

15 years ago, I co-founded a craft beer franchise in Vulcan Alberta and we signed the first multi-year craft beer licensing agreement with CBS Consumer Products... The concept of "Star Trek Beer for ALE-iens in the Alpha Quadrant" taps into a niche but passionate area where science fiction meets craft brewing. Here's a detailed overview based on available information: Official Star Trek Beers The Federation of Beer brewed collaborations with Shmaltz Brewing in NY York, Harvest Moon in MT, Garrison Brewing in NS and Tin Man Brewing in IN. The Golden Anniversary Ale celebrated the 50th anniversary of Star Trek, which was described as having a hoppy, citrus flavor. This was part of a series that included "The Trouble With Tribbles." These beers were intended to celebrate the show's milestone and provide fans with a unique drinking experience. Vulcan Ale was Shmaltz Brewing's take on the original Red Ale brewed by Federation of Beer for Spock Days & Vul-Con. The red session IPA was called "The Genesis Effect." Federation of Beer, based in Vulcan, Alberta (Canada's official Star Trek capital), entered a 5 yr Mission to brew themed beers like "Vulcan Ale," aligning with the town's annual Spock Days festival. The vision continues. The 4th 5 year Mission will Renew in 2026 to continue to unite fans of Star Trek and craft beer. Romulan Ale, which, although fictional, has inspired real-life products like a blue lager-style beer sold at the Las Vegas Star Trek Experience was brewed in Central America. . In the series, Romulan Ale is noted for its strong intoxicating effects and was illegal in the Federation for a period. Klingon Warnog, a Dunkelweizen style beer with rye, was introduced by Tin Man Brewing Company in partnership with the Federation of Beer, offering a taste profile that might not align perfectly with traditional Klingon preferences but is still themed to appeal to fans. Garrison Brewing released an Episode for Halcon in 2015. Fan and Cultural Impact The integration of Star Trek into beer culture shows through fan discussions and posts on social platforms like X, where enthusiasts share their excitement about themed brews, highlighting the crossover appeal between sci-fi fandom and craft beer culture. In fact, Vulcan Ale & Klingon Warnog were featured on #SNL & appeared in Sheldon's Fridge that year. These beers not only serve as collectibles but also as a form of celebration for the vast and varied universe of Star Trek, bringing fans together in a unique way. Conclusion The creation of Star Trek-themed beers illustrates how the franchise has permeated into various aspects of popular culture, including the beverage industry. These beers cater to the "ALE-iens" of the Alpha Quadrant (a playful term for fans), offering them a tangible piece of the Star Trek universe they can enjoy in their daily lives. The releases are limited editions, making them somewhat exclusive and highly sought after by collectors and fans alike.

📈 Beer & Ales Market Report 2024: Key Insights and Trends 🍺 🍻Beer & Ales Market is projected to reach new heights, with a CAGR of 5.8% over the next five years. The Beer & Ales Market involves the production, distribution, and sale of various types of beer and ales, including lagers, stouts, and IPAs. It includes breweries, distributors, retailers, and consumer preferences, all regulated by different laws. The market impacts the economy through jobs, tourism, and taxes, with companies investing in marketing and branding to attract consumers. ✅ 𝐂𝐥𝐢𝐜𝐤 𝐡𝐞𝐫𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐚 𝐟𝐫𝐞𝐞 𝐬𝐚𝐦𝐩𝐥𝐞 𝐫𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/g5my8cR8 Consumer Preferences: There's a noticeable shift towards healthier and more sustainable choices. Low-alcohol and non-alcoholic beers are gaining popularity, catering to the health-conscious demographic. Organic and eco-friendly brewing practices are also on the rise. Craft Beer Revolution: Craft beer continues to dominate, with microbreweries and brewpubs flourishing worldwide. Consumers are seeking unique flavors and local brews, pushing craft beer sales to an all-time high. Technology and Innovation: Breweries are increasingly adopting advanced technologies to enhance production efficiency and product quality. From AI-driven brewing techniques to blockchain for supply chain transparency, the industry is embracing innovation like never before. E-commerce Boom: The digital transformation of the beer market is in full swing. Online sales of beer and ales have surged, accelerated by the pandemic. Direct-to-consumer models and subscription services are becoming mainstream. Challenges Ahead: Despite the positive outlook, the industry faces challenges such as supply chain disruptions, regulatory hurdles, and the need for sustainable practices. Addressing these issues will be crucial for sustained growth. Top Key Players: Budweiser Brewing Group UK&I D.G. Yuengling & Son, Inc. The Boston Beer Company Sierra Nevada Brewing Co. New Belgium Brewing The Gambrinus Company Lagunitas Brewing Company Bell’s Brewery Deschutes Brewery Stone Cold Brewery Firestone Walker Brewing Company Brooklyn Brewery Dogfish Head Craft Brewery Founders Brewing Co. SweetWater Brewing Company Stringent Datalytics - Retails and Consumer #BeerMarket #Ales #CraftBeer #MarketReport #ConsumerTrends #Innovation #Ecommerce #Sustainability