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How do you gain competitive advantage in a THC beverage market that is growing rapidly every month? I believe the core ingredients for success are a strong brand, superior distribution, and an advanced supply chain and manufacturing setup. Some companies possess maybe maybe one or two of these, but imagine having all three? In my most recent article of Spill The T (HC), I interviewed Angus Rittenburg, CEO of WHEREHOUSE BEVERAGE CO and CTO of WYNK™. In this piece I cover WHBEVCO's unique tech forward approach to the THC beverage space, as well Angus' insights on the hemp and cannabis markets, THC beverage dosing, and the ever changing regulatory landscape. Angus is definitely a visionary when it comes to the future of this category, and it was exciting to dig into the details on a number of topics. Thanks again to Caroline Brody and Angus Rittenburg for making this happen. #drinkcannabis #drinkhemp #cannabisbeverage #hempbeverage #delta9thc #spillthethc WYNK™ WHEREHOUSE BEVERAGE CO 5WPR Cannabis Beverage Association Hemp Beverage Alliance Forbes Business Insider Bloomberg Benzinga Cannabis https://lnkd.in/ePD-7bHt

The California cannabis industry has faced a challenging 2024, with six consecutive months of year-over-year decline. However, the Beverage category is defying the trend with a six-month winning streak, boasting a remarkable 15% positive spread compared to the market average. Key Highlights: ◼ The Beverage category is thriving, showing resilience in a declining market. ◼ Some categories show occasional signs of resilience, but beverages are the standout. Explore our latest insights Industry Report #cannabisindustry #cannabisdata #CannabisBeverages #MarketTrends #IndustryInsights #CannabisGrowth #BeverageTrends #CannabisCommunity

Are US Chain Retailers the New Frontier for THC Products? The lines are blurring... Total Wine & More, a major wine retailer, is partnering with Bayou City Hemp Company to offer hemp-derived THC drinks in Texas and Louisiana. This is a significant move for the beverage industry, with established players dipping their toes into the cannabis space. This is just the beginning- cannabis doesn't seem to be going anywhere but up. With consumer demand surging, expect more partnerships like this one. Traditional retailers may become key players in the future of THC-infused beverages. Think there will be a 3-tier system for THC beverages? Stay ahead of the curve! EP Consulting can help navigate the complexities of distribution for this emerging market, similar to how we've guided clients in the traditional alcohol space. We can help ensure brands like reach the right customers while complying with evolving regulations. 📰: https://lnkd.in/dPE8Jzsk #cannabis #beverages #retail #innovation #THCbeverages #rtm

Interesting Read 💭

Are you developing a fantastic new food or beverage product but feeling lost in the maze of FDA labeling requirements? You're not alone—FDA regulations can be dense and tricky to navigate. At Bauhaus Brew Labs, we've mastered the TTB's labeling guidelines for our alcoholic beverages. However, as we've expanded into non-alcoholic lines, including our "Nah" non-alcoholic beers, Tetra hemp-derived cannabis beverages, and our upcoming functional beverages, we've had to dive deep into FDA labeling guidelines, which differ significantly from the TTB's. Fortunately, the FDA offers an excellent free publication on food and beverage labeling that has been invaluable to us. You can download it here: https://lnkd.in/gwhfTpXR. If you need further clarification after reviewing the guide, I'm here to help! Whether you need assistance with FDA or TTB labeling requirements, especially for non-alcoholic malt beverages (yes, the TTB has jurisdiction over labeling of NA beer), feel free to reach out. Let's navigate these regulations together and ensure your product meets all necessary standards.

Are you trying to get a grasp on the current hemp-derived THC beverage market? If you are an investor, operator, member of the media, or anyone else eyeing this space, I highly recommend you read this. I have put together a comprehensive report on the current state of the hemp-derived THC beverage market by sub-category. I cover seltzers, sodas, mocktails, shots, dissolvables/stick packs, spirits/multi-serve, beer, wine, functional/full-spectrum, energy drinks, cold brew, and teas. I identify leading brands, dosing trends, target demographics, flavor profiles, and innovation opportunities across all of these sub-categories. There are many amazing products on the market already, but there is also more blue ocean than one might think, and plenty of room for innovation! Thank you to Theo Terris for your input on the topic of shots. Vol. 4 of Spill The T (HC): Hemp Bev Lay of the Land: Flavors, Form Factors, and Innovation Opportunities #hempbeverage #cannabisbeverage #thcbeverage #hempD9 #delta9thc #drinkhemp #drinkcannabis #spillthethc Cann Cycling Frog Happi WYNK™ Keef Brands Squared Cantrip Jones Soda Co. Flyers Cocktail Co Minny Grown Better Than Booze PAMOS BEVERAGE CO. Trail Magic Fizzy THC brelixi Pot Shot My Crew Doses 3Chi Delta 8 THC CBN CBD THCv & More NOWADAYS Artet MXXN Inde Local Five Flowers BRĒZ Shift Naturals Inc OFFFIELD FIND WUNDER Monster Energy Athletic Brewing Co. Hemp House MN Uncle Arnie's Total Wine & More Spec's Liquor Forbes Bloomberg Business Insider The Wall Street Journal The New York Times Boston Globe Media https://lnkd.in/eiQAYkMM

With declining sales of alcohol in the US and the rise of functional beverages and non-alcoholic drinks, cannabis beverages have the opportunity to usher in a new age of better beverages that provide a social buzz without the downsides. If you’re interested learning about the magnitude of growth happening in the cannabis beverage industry, check out this article by Euromonitor International. https://lnkd.in/eMNZV-N7

🌿 Exciting News from The Drinkable Company! 🌿 At THE DRINKABLE COMPANY we celebrate beverage in all its forms. Led by our founder, Mark Mahoney, a seasoned serial beverage entrepreneur with nearly four decades of industry experience, we're committed to crafting the highest quality, best tasting, and most enjoyable cannabis drinks on the market. Mark's journey into the cannabis space began in 2022, spurred by the loss of his lifelong friend and business partner to terminal cancer. Inspired by the plant's potential health benefits, Mark significantly reduced his alcohol consumption and embarked on a mission to create a healthier alternative. With inquiries from customers not finding our products in dispensaries anymore, we thought it was about high time to share the big news with y'all!! Today, we're thrilled to announce the launch of our hemp-derived Delta-9 THC beverages, available for direct delivery to your doorstep on our website – https://lnkd.in/eNtEbqTA. Or for retailers, you can order wholesale on our Airgoods page — https://lnkd.in/eCRPeuFZ. Our carefully curated lineup includes: 🥤 Swivel Sodas (Root Beer, Cola, and Orange Soda) 🆕 Swivel Seltzers (Black Cherry, Lemon, and Grapefruit) 🍵 Tiger Teas (Chill Strawberry Acai and Energy Wildberry Hibiscus) 🎉 Our latest addition—Swivel Beverage Enhancer Drops in Lime and Tropical Punch! Due to legalities, our hemp-derived Delta-9 beverages won't ship to every state— but if you are in CA, FL, IN, IA, KY, MA, ME, NJ, NM, OH, OK, RI, TX, WV, WI, WY, LA, MN, TN, UT, AZ, AK, DE, IL, MO, NE, SD then you are in luck! As the demand for non-alcoholic beverages and the acceptance of hemp-derived products grow, infused drinks offer a perfect solution for those seeking a buzz without the negative effects of alcohol.  Our hemp-infused THC beverages put the power of flexibility in your hands, and are perfectly formulated to make you feel good — from first sip to tomorrow’s sunrise! #hempderived #beverages #thedrinkablecompany #delta9 #cannabis #newproducts #paradigmshift

Cannabis beverage sales growth is slower than edibles sales growth ... and beverages continue to comprise a small slice of the overall cannabis market, according to BDSA. Read more here: https://lnkd.in/esdkBV_s

Where does the emerging cannabis beverage industry fit into the schemes of positive regulations? Can DSHS work with compliant manufacturers and retailers to better understand the category? Can it be a middle between an established regulator like the TABC and professional groups like a craft brewers guild? What can a diserning consumer do to find resources as a customer enjoying the product, a retailer carrying the product, and or a wholesaler moving the product into unique markets? What is the verdict out there? Could it be that this new green wave is allowing for more widespread adaption of THC to curious consumers while avoiding the stigmas that have been associated with cannabis since the 60’s? I think so. Crack open a can and let’s figure out where this new sobriety movement fits into MTS manufacturing and CPG beverages. Craft beer is a platform for craft cannabis beverages in every form if it can be done safely. #atx Edit: this thought was opened up during my strength training session. Often through the struggle of sweat and listening to Jungle in the heat of summer opens up this kind of reflection. I would love to have a more in depth exploration with Hemp Beverage Alliance about this topic and what the TTB is looking at when it comes to help. This non profit seems like an ideal coalition to open up the conversation. Now the problem is through the classification that hemp sits under with the FDA. The conversations for fair regulation may sit with popularity through consumer impressions but food safety requirements hasn’t hit full steam. When’s the next open forum?