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🌐 Unlock the secrets of digital advertising's $225 billion industry! 💼 Explore where ad money flowed in 2023 and the driving forces behind its growth. Ready to dive in? Read our latest blog: https://lnkd.in/eYYFUJpT #digitaladvertising #marketinginsights

Did you know that the banner ad just turned 30? The advertising world is dramatically different these days, but the humble banner ad has persisted. Our own Alex Stil reflected on what's changed (and what hasn't) in Performance Marketing World's industry roundup: "I remember clearly receiving banner ads by fax in my first agency role, and walking brands through how these digital messages drove audience reach. But while we’ve come far since the days when no one had heard of click-through rates, banners arguably haven’t changed all that much. What has evolved considerably are the infrastructure, the opportunities and creative possibilities around online ads." Find the rest of his insights and perspectives from other industry experts here 👇 https://hubs.la/Q02W-n_60

🌐 Unveil the mysteries of digital advertising's $225 billion industry! 💼 Investigate where ad investments flowed in 2023 and the driving forces fueling its expansion. Ready to dive into insights? Read our latest blog: https://lnkd.in/eYYFUJpT #digitalmarketing #adexpenditure

3 Tips for Getting the Most out of Your Advertising Spend in 2024: Part 2 New article from WebMD Ignite "Media planning always requires strategic thinking, but in an election year, things can get challenging pretty quickly. What’s a savvy marketer to do? Choose your messaging carefully and look for common ground." https://lnkd.in/eY2twxAC

Media buying at low price is easy but buying media effectively is much more challenging and is now another asset all brands should look for with their media agency ! #media #digital #sustainable media

“50% of the money I spend on advertising is wasted; the trouble is I don't know which half.” | John Wanamaker (1838-1922) With digital, it’s moved up to 56% (only that you can track where it is being wasted - well, almost)! 🤧 #digitalmarketing #digitalstrategy #marketingstrategy #digitaladvertising #consumerbehaviour #displayadvertising #consumerprofiling #advertisingresearch #internetadvertising

Retail media advertising now accounts for 1 in 5 advertising dollars spent, outperforming many digital advertising platforms. Isn't it time we took a closer look at how retail media can enhance our marketing strategies? Carousell Media Group #RetailMedia #AdSpendTrends #DigitalAdvertising #MarketingStrategies #IABInsights

We have numbers indicating a significant increase in digital ad spend, with impressions reaching billions over an 8-month period. Digital advertising is increasingly favoured by companies looking to cut down on their traditional budgets. #mondaymotivation #thoughtleadership #marketresearch #mediatrends #consumers

Attention has always been critical to effective advertising, but how we define and measure it has transformed over time. In his latest WARC article, Adelaide CEO Marc Guldimann examines the evolution of attention metrics through four generations, each building on the last to get us closer to answering a critical question: How can marketers accurately evaluate media quality and ad impact? From viewability standards to outcome-driven measurement, Marc highlights how advancements in measurement have reshaped how advertisers plan, buy, and optimize media. Want to learn more? Read the full article here:

The third wave of digital advertising is upon us, and it’s all about consumer-centric strategies that prioritize personalization right at the point of sale. Here’s what you need to know: Looking Back at the Waves: 📢 First Wave: Search advertising took off after the dot-com crash in 2000, revolutionizing how brands connect with consumers. 📢Second Wave: Social media emerged around 2006, with platforms like Facebook and LinkedIn changing the advertising landscape yet again. 📢Third wave is here, fueled by commerce media. eMarketer predicts that retail media ad spending will surpass $140 billion globally in 2024, making up a significant portion of digital ad spending—almost 22% more than in 2023. What sets this third wave apart? The introduction of retail-agnostic media platforms (RAMPs). These innovative platforms utilize zero- and first-party consumer data, helping brands effectively engage their audiences while adapting to the decline of third-party cookies. So, What’s Driving This New Wave? 🔔 Personalized Experiences: Deliver tailored advertising that speaks directly to your consumers' preferences. 🔔 Data-Driven Insights: Leverage firsthand consumer data to improve targeting and relevancy. 🔔 Integrated Approaches: Create a cohesive strategy that spans multiple channels for enhanced consumer engagement. 🔔 Focused Performance Metrics: Measure success through real-time analytics that demonstrate true ROI. https://lnkd.in/dyFp8u_e Karan Sood Sangeetha Chandru