Carousell Media Group

The secondhand marketplace is thriving, as more people look for unique buys at low price points but also have #sustainability in mind. According to OfferUp’s 2024 #Recommerce Report, the recommerce market is expected to grow 55 percent by 2029, reaching $291.6 billion, with #resale accounting for 8 percent of total retail by then. Much of the surge in recommerce has to do with the change in perception of purchasing secondhand: 🌱 72% of shoppers believe the stigma around secondhand shopping has decreased. 💚 63% of people say they admire those who prioritize secondhand items over new ones. 🔄 1 in 2 shoppers consider secondhand shopping an enjoyable hobby, with nearly 60% saying that it’s even more enjoyable than buying new items.

#RetailMedia is reshaping the way brands connect with consumers by offering direct access to purchase data and real-time shopping behavior insights. 🛍️ This powerful tool enables hyper-targeted campaigns, driving higher ROI by reaching consumers at the exact moment they’re ready to buy. 🛒 For brands without first-party data, it’s a game-changer, providing transparent attribution and measurement to optimize marketing strategies. Read the full article below to learn why more companies are embracing Retail Media for smarter, more effective advertising. 📈 #DataDrivenMarketing #Advertising #TargetedAds

This holiday season, 74% of respondents say secondhand gifting is more accepted—up 7% from 2023—while 83% of shoppers find secondhand gifts "thoughtful and unique." 🎄🎁 Top secondhand gift choices this season include electronics (55%), sporting goods (47%), and furniture (42%). On Carousell, we’re seeing a similar rise in traffic as shoppers ramp up their Christmas shopping! 📈 Tap into the holiday buzz with our diverse ad placements and precise targeting capabilities, reaching users at every step of their shopping journey. 👉 Drop us an email at [email protected] to learn more. #Sustainability #Advertising #HolidaySeason

According to mobile marketplace OfferUp’s new 2024 #Recommerce Report, nearly 6 in 10 shoppers say shopping for items second hand is more enjoyable than buying something new. Other notable findings include: 🌳 72% of shoppers believe the stigma around secondhand shopping has decreased. 🌳 63% of shoppers admire those who prioritize secondhand items over new ones. "The growing enthusiasm for secondhand shopping transcends simple acceptance; it showcases the joy, desire and fulfillment that shoppers experience through this alternative. This expansion is fueled by a broader societal shift, with secondhand shopping now viewed by many as both a fun hobby and a practical financial strategy." 🛍️♻️ #Sustainability #Resale

Planning campaigns for Lunar New Year 2025? 🍊 Our playbook is packed with insights to help you harness the pre-festive surge on Carousell, as users actively prepare for the festive season. 📈🏮 Available for SG and HK markets. Contact us today to get your copy: https://lnkd.in/g8KCGxTV #LunarNewYear #Advertising #Carousell

Get a head start on your Lunar New Year advertising plans! 🧧✨ While the Lunar New Year week is all about celebrations and visiting loved ones, the real opportunity for advertisers comes before the festivities. Carousell Group sees a spike in traffic as users prepare for the season, searching for gifts, festive decor, and essentials. 🛍️ Now's the time to kick off your Q1 2025 plans and make the most of this pre-festive momentum. Position your brand to capture the attention of shoppers while engagement is at its peak. Start planning your Lunar New Year campaigns with Carousell today: https://lnkd.in/g8KCGxTV #LunarNewYear #Advertising #Carousell #MediaPlanning

✨ Get ahead of the holiday season! 🎄 With Christmas approaching, users on Carousell are actively searching for festive items, fuelling a surge in engagement and traffic this Q4. 📈 For advertisers, it’s the perfect time to tap into the holiday buzz and promote your offerings to a highly engaged audience. 📧 Reach out to explore Carousell’s advertising solutions today: https://lnkd.in/g8KCGxTV #Christmas #Carousell #Advertising

"The rise of recommerce is not only an environmental necessity but also a commercial need for retailers. As consumers increasingly opt for second-hand tech, recommerce offers a sustainable and profitable path forward to cover the losses on the move away from new." 💰🌱 #Recommerce #RetailMedia #Resale

2024 Wrapped: Carousell Consumer Insights 🚀 Looking back on 2024, we’ve uncovered some fascinating insights about our Carousell community—from shopping habits to lifestyle choices. Check out a snapshot of what we discovered below, giving us and potential advertisers a clearer picture of what truly matters to our users. Interested to collaborate? Chat with us here: https://lnkd.in/g8KCGxTV #ConsumerInsights #Carousell #Advertising

"Recommerce is on its way to being a nearly $292 billion business by 2029 as shoppers continue to embrace the idea of buying secondhand items. Estimated to grow 55% by 2029, the recommerce market is expected to top $207 billion this year and reach $226.4 billion in 2025." #Recommerce #Resale