Simple Sellers’ Post

Meta Shares Insight Into Instagram’s Revenue Performance, Providing New Growth Context While Meta shares its quarterly performance updates, which show the total numbers of users that it has on Facebook, and across its “Family of Apps” (Facebook, Instagram, WhatsApp, and Messenger), it’s hard to get a more specific breakdown of each of its app’s solo performance numbers at any given time, as Meta only reports on key milestones and events. So for Facebook, we know that 3.065 billion people log into the app every month, but we don’t know how many use IG in isolation. https://lnkd.in/gKrZejSR #instagrammarketing #instagram #socialmedia

I see good in this, In my opinion launching Ads from a desktop is X10 more effective since it has a much better view of reports and easier to deploy tools, helps with targeting, testing & lead management

Meta announced it will impose a 30% fee on advertisers boosting posts on Facebook and Instagram via iOS apps, effective later this month. This follows Apple's 2022 App Store update that demands a 30% cut on such digital purchases. Advertisers, including small businesses and influencers, will now be billed through Apple, which retains this 30% service charge. Meta suggests purchasing boosts via Facebook's and Instagram's desktop or mobile websites to avoid Apple's fee. For iOS app boosts, users must add prepaid funds, including an extra 30% to cover Apple's transaction fee. This policy will initially roll out in the U.S. before expanding globally later in the year. #Meta #Apple #Appstore

Social commerce presents an opportunity that is as colossal as it is challenging. At Instagram, the frictionless, personalized shopping experience was everyone's dream, but ended up being much more difficult than we could have ever imagined. Even today, a truly scaled, content first, seamless mobile shopping experience seems to be as far away as ever. Join me tomorrow, as I talk with Violet founder, Brandon Schulz, about trying to build a globally scalable social commerce experience at Meta. What worked, what didn’t, and what did we learn along the way? Join our conversation this Thursday at 11a PT / 2p ET, Link in the comments

Meta reported our Q2 2024 Earnings today and, as Mark noted, it was another strong quarter for our community and business, with an estimated 3.2 billion people using at least one of our apps each day. Here are just a few of the highlights from today’s call: ⬆️ We're seeing good year-over-year growth across Facebook, Instagram, and Threads — both in the US and globally. 🧵 Threads is growing steadily — we’re about to hit 200 million monthly actives. 📱 WhatsApp now serves more than 100 million monthly actives in the US. 📈 When businesses use our AI-powered Advantage products, it delivers an even higher return on ad spend. A recent study found that US advertisers saw a 22% increase in ROAS after they adopted Advantage+ Shopping Campaigns. Today’s call also underscored how AI will significantly evolve how advertisers use Meta's platforms in some exciting ways — from generating creative, to Business AIs, to how they reach consumers and engage with them at scale. More to come about this work and our vision at our annual Connect conference on September 25th, so be sure to tune in. The future looks bright and, as always, I am so proud of our teams who push this important work forward, and our partners and clients from around the world who trust our people and platforms to deliver on their business goals.

In previous earning calls Meta have called out how people are spending more time on Instagram. 24% growth since the launch of reels(Q1, 2023). With a base of over a billion users, that's a lot of people watching more and more cat videos. Wondering if there are any studies being pursued to gauge the long term impact of short format content (and by extension death scrolling). Additionally how does this affect learning curves of teenagers and preteens? The long term impact on attention spans and mental health seem grave but barely spoken about by big tech.

Why We Don’t Get Banned? Because Meta Trusts Us (And They Should) 👇 👇 👇 Let’s get something straight: while other brands are freaking out about ad bans, we’re out here running CBD ads like Meta’s our best friend. And, well, they kind of are. Here’s why: Meta trusts us—a lot. How much trust are we talking? $260 million in credit line kind of trust. That’s right, Meta knows we’re not just some fly-by-night operation. We’ve been doing this for 9 years, and at this point, they’re practically closing their eyes to our advertising activity. Why? Because more trust = less bans. While your competitors are busy issuing apology letters to Facebook support, we’re getting your CBD ads up, running, and dominating the market. But that’s not all. You won’t even need to hand over your credit card. No risk of payment suspensions no need to run and get another card when Meta decides to have a little “security” fun. We’ve got that covered. It’s all part of our no-hassle package. Why we’re unique (and why you should care): $300 million credit line with Meta—we’re basically in the VIP section. Ban-proof ad accounts—because ads don’t run when they’re banned. 9 years of Facebook ads mastery—and now, we’re laser-focused on the CBD industry. No need for your credit card—no more “payment method suspended” nonsense. So, while the rest of the CBD market is nervously refreshing their Meta accounts, you could be rolling out ads with zero risk of bans or payment issues. Sounds like a better way to handle Black Friday, doesn’t it? Let’s get you on board before Meta has another crackdown. Book a Call with us, and let’s make sure you’re not one of the unlucky ones left in the ban-zone.

What's consumer data really worth?? The fact that #Meta considered paying users $5/month is kind of a big deal - particularly data that is used in sales/revenue-generating efforts vs. data used for support, user experience, etc. I've been following a handful of start-ups in this market including Invisibly and Tapestri who are focused on payment for data beyond the traditional "we'll pay you for completing this survey." https://lnkd.in/e-MEMxyT