Alchemix’s Post

This chart tells quite a story about the recent fortunes of Meta, Snap and Pinterest. Meta's growth has been nothing short of enormous, while Snap has missed out on some opportunities, and Pinterest has seen steady and reliable growth. But what's really interesting is how each platform is doing in direct response advertising. Meta has long been the king of social media direct response advertising, and it doesn't look like that's going to change anytime soon. Snap is playing catch-up, but its direct response business is growing. Meanwhile, Pinterest's recent partnerships with Amazon and Google could help it become the direct conduit to sales that it was always meant to be. As I told Investors Business Daily's Ryan Deffenbaugh in the article where this chart appears, "The big are definitely getting bigger." It's clear that Snap and Pinterest are making moves to stay relevant and competitive. But the question remains: will either one be able to challenge Meta when it comes to direct response advertising? What do you think? #Meta #Snap #Pinterest #directresponse #advertising

🚫💔 Have you ever had your Meta ad account suddenly banned when your campaigns gained traction? It's incredibly frustrating, especially when you've done everything by the book. For businesses relying on Meta Ads, it's more than a hiccup—it's a major setback. 🔍 So, why does this happen? Sometimes, it’s beyond your control. Let’s explore some common reasons your account might get banned: ✅Promoting Banned Products Meta has a strict blacklist. If you advertise these products, your account will be in trouble. Always check Meta’s Advertising Policies 📜 to ensure compliance. ✅Spending a High Budget: Too Soon New ad accounts that scale up too quickly can trigger spam alerts 🚨. Increase your budget gradually to build trust with Meta. ✅Multiple Location Logins: Logging in from different IP addresses 🌍 or devices 📱 can raise fraud suspicions. Stick to a consistent login location and limit access. ✅ Being Connected to Previous Bans: If you give account access to individuals or businesses with a history of policy breaches, Meta will notice 👀. Avoid this to keep your account safe. ✅ Getting Too Personal: Avoid ads that make assumptions about personal characteristics like race, gender, or financial status 🚫. Meta doesn't allow this kind of content. ✅ Not Running Any Ads: Meta might shut down accounts that haven't been active for over 60 days 📆. Keep running some campaigns, even on backup accounts, to stay active. ✅ Suspicious Website Activity: Ensure your landing pages are user-friendly and free of issues 🖥️. Suspicious activity can lead to restrictions. ✅ Click Bait Ads: Meta dislikes misleading ads 😡. Make sure your ad's promises match your landing page content. ✅ Algorithm Glitches: Sometimes, it’s not you—it’s Meta’s algorithms 🤖. Incorrect flagging can happen due to payment issues or suspicious activity. Understanding these common pitfalls can help you maintain a healthy ad account. Stay informed and proactive to keep your campaigns running smoothly. 💪✨ Have you experienced any of these issues with Meta Ads? Share your thoughts and experiences in the comments below! Let's discuss how we can navigate these challenges together.👇🗣️ #MetaAds #DigitalMarketing #Advertising #FacebookAds Shubham Vishwakarma | Digiperform

Q3 on Meta is a tale of 2 worlds. Great for Meta, not so great for Advertisers. Just pulled some Q3 numbers from our portfolio at Avenue Z. CPMs & Cost per purchase SKYROCKETED from July to August and the climb continues in September. Despite lesser performance, ad spend continues to rise MoM and YoY. JULY '24: CPMs: Flat MoM, UP 11% YoY Cost per purchase: Up 13% MoM, Up 21% YoY Spend: Up 25% MoM, Up 3% YoY AUGUST '24: CPMs: Up 22% MoM, Up 33% YoY Cost per purchase: Up 6% MoM, Up 26% YoY Spend: Up 4% MoM, Up 6% YoY SEPT '24 (thru 26th): CPMs: Up 9% MoM, Up 38% YoY Cost per purchase: Flat MoM, Up 38% YoY Spend: Down 7% MoM, Up 2% YoY ____ TLDR; Since the start of Q3: ➡️ CPMs and Cost Per Purchase are up considerably ➡️ Advertisers are still increasing spend ➡️ CPMs and Ad performance seem to have correlation ➡️ CPM spike is mostly due to election ➡️ I'm concerned this will impact performance as we head closer to BFCM season Thinking about starting that Black November sale early again this year? Some brands are activating in October! Getting an early start on your sales will probably coincide when political budgets (and CPMs) are at their highest! There's no way around it --- this WILL impact performance. Not saying don't launch early sales w/ elevated ad budgets, but keep in mind this macro factor in play. 💰 For $META investors, this is mostly good news. Cost to advertise and ad spend seem to be quite favorable for ad revenue.

#Meta reported today that monthly active users on its family of apps — #Facebook, #Instagram, #Messenger and #WhatsApp — reached 3.98 billion as of the end of 2023. There are only 8 billion humans on planet earth. So that's about half! For #digitaladvertising, Meta is a must have for reach and targeting. https://lnkd.in/e7ZZFDsM #socialmedia #facebookads

Even if you are someone running ads on META for a long time maybe you are going to have this issue or soon going to face this soon... If you are making this mistake… Meta not only considers policy-violated ad content to suspend ad accounts. There are many more reasons which could be the reason for ad account suspension… So, what could be the reason behind a suspension? How can you protect your ad account? Here are some crucial tips to ensure smooth sailing: Accurate Business Details: Double-check and verify all your business information. If you are running ads for your registered business with valid documents like government-approved registration, PAN, GST or equivalent documents and want the tax benefits, then provide the details very carefully. Payment Method: If you were using the UPI payment method to add funds or make payments, then it is highly suggested, NO it’s a Command to you, Avoid using UPI for payments. There was no problem using UPI till JULY-AUGUST 2024. But, after the last quarter update of Meta policies, there is a high risk if you are using UPI. Even if you are doing everything perfectly and following all the guidelines, Meta can also DISABLE, RESTRICT OR SUSPEND your ad account. The reason? If your account gets disabled, Facebook may request recent payment details with the last four digits of your card, which UPI won’t provide. Also highly recommend you to use a Visa card for more reliable transactions, as MasterCard often faces issues. PLEASE, consider this point on a BOLD note.. Content Strategy: Steer clear of spamming, misleading, or unethical content, especially in the "make money online" sector. Even if that’s your niche, focus on new, genuine ideas. Do not use any spamming content, or make money online content or unethical topics or misguided results. Even if you are working in that sector where you help people to make money online, then also you have to focus on new, genuine ideas. Don’t let Meta understand directly from your landing page, ad creative or videos . Mostly, these are all the things you need to focus on to protect your ad account. Do let me know what else you are doing to protect your account... #metaadaccount #metaads #metaadexpert

Meta has made over $1 million per day on political ads so far this year. (Honestly, I thought it would be more) Ad buying is going to get a lot tougher because of it. Why? Even though political spending is down vs. 2020, we’re still going to see an increase in ad demand this year, saturating the market. Meta may be a huge driver for your DTC brand, but it’s a good time to start experimenting with spreading your spend — I believe there will be more effective mediums, instead of having concentrated spend in one area. The law of diminishing returns will hit a lot sooner during the election year. Plan for it now or get caught scrambling later in the year when attention ramps up even more.

Meta apologizes after ad error causes campaigns to overspend by ‘thousands’ Full #refunds aren't guaranteed for affected advertisers, but you can take steps to improve your chances. Meta issued an apology to advertisers following an Ads Delivery outage that resulted in campaigns overspending by “thousands.” The tech giant confirmed that services are now restored and expressed regret for any inconvenience caused to advertisers. Refunds, anticipated to take between four and eight weeks, are now awaited by affected parties. Why we care. If you were affected by the Ads Delivery outage, applying for a refund is necessary, but it’s important to note that payment is not guaranteed. To enhance the likelihood of receiving a full refund, there are specific steps you can take. Read more https://lnkd.in/gt3bwUrw #facebook #facebookads #socialmedia #socialemediamarketing

Instant Forms on Meta are super buggy right now AND are also rearranging our questions by answer type... so the short answers and multiple choice are ordered together vs in the order of creation. This is ridiculous. With conditional logic and hyper lead qualification within the app, this has been an easy to implement solution for higher lead acquisition. But, not right now. It feels like I'm counting Florida ballots in a presidential election ensuring each question and answer aligns to the next question in sequence. If you know me at all, you know how much I advocate for this product within the ads manager. We're 2 days in and all of our resources have escalated our concerns and are aware of issues we're facing. Not sure if anyone else is facing this but we're overseeing 6 figures/ month on these campaign types and hours of broken aspects of what's a HIGHLY promoted product is causing potential inefficiencies thousands of ad spend. If this stuff has to happen, let it be now and not during October and ESPECIALLY not during November's BFCM paid ads blood bath. I'm venting here hoping Murphy's Law leads to it being a fluke and instantly fixing itself rather than remain a persistent issue.