“I had the pleasure of working with Lisa at Siebel and then later hiring her as my Marketing Director at CA. Having been in the IT and services market for some time, I have high expectations of my marketing lead which often are not met. Lisa is one of those rare professonals who possesses the talents to roll up her sleeves and deliver at a level which exceeds my expectations.....while at the same time has the maturity and the busienss savvy to be a trusted advisor and consultant. You cannot go wrong working with Lisa.”
Lisa Fairbanks (RiCharde)
Oviedo, Florida, United States
1K followers
500+ connections
Oviedo, Florida, United States
1K followers
500+ connections
About
A Product-Led Growth (PLG) innovator working at the intersection of strategy, product…
Activity
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What to expect in 2025? Here's a taste of our webinar. The potential impact of GenAI on the Content Layer can be huuuge. The Content Layer? Is that…
What to expect in 2025? Here's a taste of our webinar. The potential impact of GenAI on the Content Layer can be huuuge. The Content Layer? Is that…
Liked by Lisa Fairbanks (RiCharde)
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Check out AWS' Multi-Agent Orchestration Framework. I can't help but think that Agent interoperability will become the next generation of…
Check out AWS' Multi-Agent Orchestration Framework. I can't help but think that Agent interoperability will become the next generation of…
Shared by Lisa Fairbanks (RiCharde)
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The Voice of the Customer tech landscape is quickly evolving due in large part to advancements in #GenAI. In fact, #Gartner estimates that by 2025…
The Voice of the Customer tech landscape is quickly evolving due in large part to advancements in #GenAI. In fact, #Gartner estimates that by 2025…
Shared by Lisa Fairbanks (RiCharde)
Licenses & Certifications
Publications
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Building the Case for Artificial Intelligence in B2B Sales
Enterprise Insights Blog for Tata Consultancy Services
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CX Requires an Evolution in Customer Journey Design Thinking
Enterprise Insights Blog for Tata Consultancy Services
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Salesforce Wave Analytics Brings Insight to the Point of Engagement
Enterprise Insights Blog for Tata Consultancy Services
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Sentiment versus Expectations: Improving your CX analysis
Enterprise Insights Blog for Tata Consultancy Services
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Is the New Customer Experience Working? How to Measure Success
TCS Perspectives Journal Volume 4
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The Fourth Listening Post Using Social and Other Data to Revitalize the Customer Experience
TCS Perspectives Journal Volume 6
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Filling the Mainframe Skills Gap: Best Practices for Mainframe Training Programs
Enterprise Systems Magazine
Patents
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Method and system for measuring a customer experience in an organization
Issued US 10,929,861
A system and method for measuring a customer experience across a plurality of business channels in an organization has been provided. The system is configured to provide insight into customer experience across business channels from data generated via social media. The social media data of the customer pertaining to the organization is acquired and cleansed to obtain the unstructured data. Using linguistic and behavioral analysis of unstructured social data, the system enables an organization…
A system and method for measuring a customer experience across a plurality of business channels in an organization has been provided. The system is configured to provide insight into customer experience across business channels from data generated via social media. The social media data of the customer pertaining to the organization is acquired and cleansed to obtain the unstructured data. Using linguistic and behavioral analysis of unstructured social data, the system enables an organization to understand customer experience by a plurality of channel to market, including the relationship of the channels on customer experience. Finally, it was concluded that whether the customer expectations are matched, missed or exceeded with the organization.
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Recommendations received
7 people have recommended Lisa
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Experimentation tooling continues to be a topic of interest in my discussions with customers. Enterprises need to run faster and be conclusive…
Experimentation tooling continues to be a topic of interest in my discussions with customers. Enterprises need to run faster and be conclusive…
Posted by Lisa Fairbanks (RiCharde)
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Enjoyed touring one of Amazon’s XL Fulfillment Centers (XL’s handle the big stuff - like big screen TVs, furniture, appliances, etc.) with an AWS…
Enjoyed touring one of Amazon’s XL Fulfillment Centers (XL’s handle the big stuff - like big screen TVs, furniture, appliances, etc.) with an AWS…
Shared by Lisa Fairbanks (RiCharde)
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Mark Good
An interesting piece from Salesforce Research on a new LLM Benchmark for CRM. It's an interesting first step to shifting the conversation from general AI model capabilities to specific CRM capabilities. The benchmark was likely built out of necessity so the team at Salesforce can align on what models to use and for which tasks to use them. The benchmark tests 11 CRM specific use cases across 15 LLMs and includes a Human Evaluation. https://lnkd.in/edv7tuME
2 Comments -
Paula Goldman
I always look forward to talking to Ina Fried at Axios who asks incisive questions and notices important trends about the impact of emerging technology. And as we enter the era of #AI #agents it's important that we keep asking these questions. What are the right actions to delegate to agents, and the right safeguards to ensure successful outcomes? More here about guardrails in the era of agentic AI:
1 Comment -
Troy Wright
Moving #GenerativeAI projects from pilot to production has proven to be a challenge for many. On this Slalom online Meet-up, we will share how clients are leveraging Slalom, Amazon Web Services (AWS) and LaunchDarkly to quickly and safely "release, measure and iterate" #genai projects! Please join by registering below.
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Conner Elliott
Interested in harness AI for sentiment analysis on massive datasets? Join us next week for a virtual hands-on lab on Sentiment Analysis using Snowflake Cortex AI. Discover how to: 🌊 Create a Snowflake-managed Iceberg table for storing product reviews datasets. 🧠 Utilize Snowflake Cortex AI LLM functions to predict sentiment. 🚀 Enhance query performance and optimize resource allocation with large datasets. https://lnkd.in/e47g5F5A #Snowflake #CortexAI #IcebergTables #SentimentAnalysis #AI #DataScience #VirtualEvent #HandsOnLab #TechTraining #MachineLearning
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Andrea Muddemann
Great AI depends on great data That’s why Salesforce developed Data Cloud, the heart of the Einstein 1 Platform, which powers Einstein predictive and generative AI. Data Cloud eliminates data silos, creating a single platform for accessing and using all of a business’ enterprise data. It easily integrates both structured and unstructured data (such as PDFs, emails, call transcripts, videos, and more) into Salesforce with a library of connectors, utilizing zero-copy integrations to securely connect data lakes including Snowflake, Redshift, BigQuery, and Databricks. Data Cloud then cleanses, harmonizes, and preps the data for use by your employees, analytics, and AI systems. #salesforce #ai #einstein #datacloud
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E.J. Freni
The Snowflake Data Cloud Summit is less than a month away. Please DM me If you'll be in SF for the event and would like to meet in person. The Claravine team will be there, and we cannot wait!!! https://lnkd.in/e-6nNJYf In the meantime, check out the first installment of our Snowflake + Claravine webinar series on May 16th to learn more about about our partnership and the Power of Data Standards for Snowflake (link below and in the comments) https://lnkd.in/ee6JJ4x6 #snowflake #claravine #thedatastandardscompany #metadatamanagement
1 Comment -
Molly Presley
I've attended various CDO and AI Architecture roundtables lately, key topics discussed revolved around Data Curation, Data Lineage, and Orchestrating data to GPUs. If you're looking to dive deeper into these themes and understand the latest technologies driving GPU computing workloads, this webinar on October 24 is your go-to resource. Join to gain insights into how these innovations are addressing crucial challenges in today's data landscape. You won't want to miss the conversation with David Flynn, Hammerspace Founder and CEO; and, Matthew Shaxted, Parallel Works Founder and CEO. Ryan Taylor Chris Bowen Floyd Christofferson Eric Bassier Register here: https://lnkd.in/gcvHq-Bn #CDO #AI #GPU #DataManagement #machinelearning
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Caleb Bryant
The next wave of commerce is here, and it’s powered by AI. Last week Salesforce unveiled Agentforce, a groundbreaking suite of autonomous AI agents that augment employees and handle tasks in service, sales, marketing, and commerce. With Agentforce, Salesforce Commerce Cloud customers can augment the customer journey with agents for merchandizing, personal shopping, campaign optimization and even for b2b buying. “Agentforce is a revolutionary and trusted solution that seamlessly integrates AI across every workflow, embedding itself deeply into the heart of the customer journey.” Marc Benioff
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Christine Grossmann Pota
As a follow on to our recent recognition as a Leader in The Forrester Wave™: Email we are proud to announce we’ve been recognized as a Strong Performer in the first-ever Forrester Wave™: Customer Data Platforms for B2C 2024 report. The next gen #ZetaGlobal CDP empowers modern CMOs with AI-driven insights for deeper personalization and greater marketing impact. With the Zeta Marketing Platform we are providing a world class and recognized leading Marketing solution to our customers. Curious to learn more? Check out our blog for the full story! #CDP #MarketingInnovation #AI
2 Comments -
Thomas Been
Wondering about the transformation of data scientists' roles in the era of large language models and unstructured data? Explore the evolving landscape of AI models with our webinar series featuring Forrester. Learn how specialized roles and additional training are shaping the future of AI.
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Kavindra Patel
💡Great in-depth read on AI Agents. “…AI agents are a natural extension of a platform’s ecosystem, data structures, tooling capabilities and existing AI functions…” If you did not know, Salesforce already delivered their Agentforce Agents for various services at our Dreamforce conference with great feedback from customers. 🤠
2 Comments -
Faith Kindle
Data Cloud is the heart of Agentforce's next-generation capabilities. It provides all of the data and metadata Agentforce needs to produce actionable insights that are grounded in customer records. It overcomes many of the issues enterprise customers face when trying to integrate their agents and customer data. “Data Cloud has been instrumental in helping us streamline operations across all of our [different] divisions to help inform strategic decision-making in one simple system, instead of switching between technology platforms,” said Tony Gondick, Senior Manager, IT Business Strategy, Kawasaki Motors Corp., U.S.A., Engines Division. “We see firsthand the value of Data Cloud in surfacing insights [from] our unstructured data. So much so that we became an Agentforce pilot customer to ensure our [team members] were powered with rich, contextual information to help solve problems faster, uncover more opportunities, and integrate more seamlessly with third-party systems to ensure we are more responsive to customer needs and can predict customer behavior.”
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Desiree Motamedi
Upwards of 90% of enterprise data is unstructured - PDFs, emails, audio, and video transcripts that have gone unused for years. But what if you could tap into this hidden goldmine of customer information? Salesforce recently announced the general availability of Data Cloud Vector Database with Semantic Search. This revolutionary tool lets you combine structured and unstructured data, empowering AI models to deliver powerful customer experiences across the Customer 360. Imagine a service agent who types a case subject and instantly surfaces similar cases based on meaning, not just keywords. Data Cloud understands the context, regardless of language. It can even help solve problems like lost packages by analyzing case descriptions and identifying the missing item without sifting through countless records. These are just a few examples of how Data Cloud unlocks the potential of unstructured data. Interested in learning more? Check out the video and newsroom post below!
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Thomas Been
🕒 Tomorrow, join us to attend an exclusive webinar with Forrester's VP Mike Gaultieri and Domino Data Lab's Kjell Carlsson, Ph.D. What does it take to lead #AI initiatives and navigate the evolving landscape? Register now: https://lnkd.in/gAThxu_b #AILeadership #DigitalTransformation #leadership #GenerativeAI #GenAI #ResponsibleAI #datascience #machinelearning #ml #mlops #EnterpriseAI #AIatscale
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