Sid Patel’s Post

Just a reminder everyone, please rsvp to attend the October 15 webinar on 'the role of wine associations in growing the wine consumption'. This will be our episode 2 where we will discuss what our industry bodies are doing to grow the end consumer awareness and consumption. Date: October 15, 2024 Time: 9 am PST (San Francisco Time) I will be moderating the panel and my speakers will include: Julio Alonso Ducci from Wines of Chile North America, Jim Clarke from Wines Of South Africa (USA), Karissa Kruse from Sonoma County Winegrowers, Samuel Filler from New York Wine & Grape Foundation and Dr. Liz Thach, MW from the WINE MARKET COUNCIL. Join in for the case studies and insights from these experts on: Wine and Consumer: How we can talk to the new consumer Wine and Culture: How we can use current culture to grow wine consumption Wine and Trade: How trade can push wine in new way Wine and big companies: How leading companies around the world can help Wine and transparency: How can we story tell the sustainability and transparency Wine and health: What can we do here RSVP here to attend the webinar and get the recorded video: https://lnkd.in/dyjJyJtD

More tactical than strategic, there are a lot of good, practical marketing and sales ideas contained in this discussion; worth a listen.

The global wine market experienced significant changes in 2023, with vineyard areas declining, production reaching historic lows, and shifting consumer preferences due to economic pressures and climatic challenges. 🍷 For wine producers, brand ambassadors, and enthusiasts, understanding these trends is essential. The future of the wine industry depends on adapting to these evolving dynamics. Learn more about the latest trends and what they mean for the market: https://lnkd.in/eydshPft #WineIndustry #GlobalWineTrends #WineMarketAnalysis

I had the pleasure chatting with these amazing women leaders who are pushing the wine category and advocating their own regions and countries globally. In this first episode of 'lets grow wine' we chat on the 'The Role of Wine Associations in Growing Overall Wine Consumption'. My panel includes: Nicola Bates from WineGB Maryna Calow from Wines Of South Africa Marinela Ardelean from Wines of Romania Seray Kocaemre from Wines of Turkey The points of discussion: 1) Wine and Consumer: How we can talk to the new consumer 2) Wine and Culture: How we can use current culture to grow wine consumption 3) Wine and Trade: How trade can push wine in new way 4) Wine and transparency: How can we story tell the sustainability and transparency Check the video here.

Discover the world of premium boxed wines with Jake Whitman, Founder of Really Good Boxed Wine, on the newest episode of Sipping Success Podcast 🎙️🍷 🎧 https://lnkd.in/gd7Q4Hr8 Key Highlights: 🔹The Journey to Really Good Boxed Wine: Explore Jake's eclectic career path and his passion for reinventing boxed wine. 🔹Why Boxed Wine? Discover the unparalleled benefits, from freshness to sustainability. 🔹The Growth Trajectory: Learn about pivotal moments and national expansion. 🔹Inside the Box: Dive into the curated selection of vintage wines sourced from California's and Washington's finest vineyards. 🔹Expanding Palates and Horizons: Get insights into potential international offerings and sustainability practices. 🔹Beyond Direct Sales: Explore expansion into wholesale and challenges faced in bars and restaurants. 🔹The Wine Club Experience: Delve into the flexible, customer-centric wine club offering exclusivity and convenience. Jake Whitman's journey with Really Good Boxed Wine embodies innovation, sustainability, and quality. His insights offer valuable lessons for entrepreneurs on differentiation and resilience. #MushroomMedia #MushroomMediaIo #DigitalStrategy #DigitalMarketing #DigitalMarketingAgency #Marketing #SippingSuccess #WineIndustry #Podcast #BeverageIndustry #BeverageAlcohol #BevAlc #Alcohol

How the Wine Industry Can Win Over Gen Z? A Gen Z Perspective. Part 1. Over the next few days I'll explore why traditional approaches have fallen short and how new strategies can help the wine industry engage with our generation! 😁 Despite common beliefs, the real issue isn’t that Gen Z isn’t interested in wine—it’s that the industry has failed to connect with us. The Challenge? a decline in wine consumption among young people. Recent data from the European Commission reveals a concerning trend in wine consumption among younger generations: - 15% decrease in France - 22% decrease in Germany - 34% decrease in Portugal These statistics highlight a significant challenge for the wine industry, which has responded with various strategies like diverse wine styles, innovative packaging, social media, sell us cheap wine and increased sustainability efforts. However, these efforts haven’t resonated with Gen Z as expected. What is happening? The Real Issue? Disconnect and Outdated Approaches 1. Disconnection: I believe it's the strong disconnection of the Industry and lack of understanding of our generation. We have been given zero context for why the world’s greatest wines are desirable. Why should we buy wine, what's special on it? I hear super technical, glamorous terms that when you ask what they mean, they make it more complex. While the industry has attempted to innovate with colorful labels and cheap wines, these strategies miss the mark. Instead of trying to sell us low-quality products, the industry should recognize that Gen Z is willing to invest in quality if we understand and connect with the product. Stay tuned for Part 2, where I’ll dive into how better communication can make a difference! ☝🏻😁 Hector Enriquez Wine Tasting Journal App #Wine #Innovation #WineTasting #Startup #WineIndustry #GenZ #WineTech

Feeling lost in the ever-changing world of wine? Unsure what makes people pick one bottle over another? 🍷 Fear not, oenophiles! We've got the inside scoop! KPI6 cracked the code with thousands of searches regarding wine consumers across the globe, revealing: ➡️ Where wine lovers get their info fix ➡️ What sways their buying decisions ➡️ How wine consumption is evolving ➡️ Untapped opportunities for your winery to shine! ✨ Ready to uncork your business's future? Read the full article here 👇 https://hubs.la/Q02rt4NG0 #wineindustry #audienceintelligence # #KPI6

Discover how eCommerce is revolutionizing the wine industry in this insightful clip with Mickael Alborghetti of EthicDrinks  🍇 Tune into our latest episode of The DRINKS.COM Podcast to see how the digital shift is making it easier for consumers to find exactly what they want without compromise 🍷 Here's what you'll learn: 🍇 The transition of the wine industry towards sustainability and innovation. 🌍 How consumer preferences are shifting towards organic and biodynamic wines. 🏷️ The impact of new regulations requiring more transparency in wine labeling. 🍷 The growing popularity of non-alcoholic wines and how they are made. 🚢 Mickael's unique approach to exporting wines sustainably via sailboat. 📦 The challenges and solutions in adapting wine packaging to modern standards. https://lnkd.in/g5Z7Swg5 #WineIndustry #EcommerceEvolution #EthicDrinks

🌍 Global wine consumption is down, so why build a wine brand now? Where the wine industry sees challenges, we see opportunities. It’s a kinda mad time for wine. Traditional wine markets are stagnating, with demand for low-quality bulk wines and exclusive fine labels contracting as much as 50%. So you might wonder why we're opening our doors to investors at such a strange time? Fair question. Although the dusty vintages and supermarket plonk are in decline, more premium offerings are growing 150%+* YOY as customers look for something new. *Mintel Market Data. Customers are after proper authenticity and a brand they can connect to. That’s where we come in. ————— Want to join us on our journey as we scale New Theory? Comment DECK in the comments and I’ll share our latest funding deck.

Who said wine needs alcohol to be truly French? 🇫🇷 Meet moderato 0% 🍷 , the startup that’s creating a new wine experience. Founded in 2020 by Fabien Marchand-Cassagne and Sebastien Thomas, Moderato was born out of a simple yet bold vision: to create exceptional wines that everyone can enjoy, regardless of their relationship with alcohol. In our new article, we found out what sets them apart: 🔹 The rich flavors and aromas you expect from a fine French wine, but alcohol-free. 🔹 The perfect balance between enjoyment and moderation. 🔹 Big ambitions to bring these unique wines to a global audience. Moderato’s journey is just beginning, and participation in SIAL Paris this October is a key step in boosting its visibility across Europe and beyond. 📖 Read more in our article: https://bit.ly/moderato-