The STRUC Method featured on the Hustle Fund Podcast! 🦄
2024 is off to a KILLER beginning— I just had my methodology validated by one of the top VC firms in the world.
A few weeks ago I was on the Hustle Fund Uncapped Notes podcast talking with Janel Spilker about the STRUC Method.⚡️
In this episode, we unpacked the core three pillars:
🗣How You Communicate
📈How You Measure Success
🧬 Who You Work With
These pillars are the basis for all my client engagements, even though I typically talk to founders about how I am going to solve problems that feel top-of-mind and sticky.
FWIW I’ve always downplayed my methodology as just good basic foundational business—I’ve even referred to my approach as a ‘startup McKinsey.’ (In essence, I am not recreating the wheel, here. And no, I was never implying I have the chops of a global behemoth.)
But I’ve learned that it’s actually controversial in the startup space and here’s why–
The classic Sand Hill Road VC bros with famous podcasts who are hosting Twitter spaces with Elon will tell you— REVENUE OVER EVERYTHING. Growth at all costs! Break things, move fast, don’t ask permission now— ask for forgiveness later. To the moon, Alice!
I do wholeheartedly agree that entrepreneurship and startup life is not for everyone. As a savvy investor, you want to screen for the personality types who are willing to take bold risks, take decisive action, and possess the discipline to see things to completion.
But as you barrel boldly into 2024, you should actually be focusing on finding evidence of solid business hygiene. You know, those (sometimes) unsexy, even “boring” reps of following a simple roadmap, daily discipline, internal structures, and company-wide accountability.
… and guess what, HUSTLE FUND AGREES!
Hustle Fund writes checks to ‘hilariously early companies’ because while other investors might shy away from this stage as too risky, HF is betting on some key attributes that can be determined even when the company is at a super early stage.
And it all comes down to OPERATIONS. While their first meetings will cover all your favorites acronyms, your DATA ROOM is their first look into your internal ops.
I’ll be sharing more of the STRUC Method in the coming weeks so I’d love to know in the comments–
What area of your business are you looking to level up this year?
Where do you feel like you have snags?
**for legal reasons, the Hustle Fund is not an investor or stakeholder within STRUC. We are just friends, biz homies and I enjoy elevating them wherever I can**
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👋🏼 I’m Susie Trujillo, Operations Consultant at STRUC.
⚡️ I build foundation systems and processes for Seed to Series A companies.
🚀 Founders work with me to untangle themselves from the weeds and achieve growth targets.
💸 VCs hire me to de-risk their investments.
🔔 Ring Bell on my Profile for More Ops Tips
🔗 Grab my FREE “Ops Checklist” For Startups
https://lnkd.in/gzBWsaM9
🚀 Join us for the latest episode of #UncappedNotes! 🚀
When starting or growing a business, rarely is the long-term impact of a founder’s business operations on the top of their mind. At first, ops can seem like something where if its “good enough” it can be put on the backburner, but as a company grows this can often come back to bite founders.
But why not build your business operations that enable your company’s growth? In this episode of Uncapped Notes, Janel Spilker speaks with Susie Trujillo, Founder of operations consultancy firm STRUC, to see how early founders can build and optimize their operations to enable their business to better grow.
Ops doesn’t have to be something tedious that you put off and can be pre-empted to help your business both better operate and expand when the time comes.
👉 Don't miss out! Watch the full episode now: https://lnkd.in/gri3GWV6 👈
https://podcasts.apple.com/us/podcast/shes-ambitious-af/id1753626318?i=1000675899678