Shaun Snyman’s Post

This Forbes Top Creator's list really highlights a massive shift in the creator economy. We're seeing creators evolve from entertainers to savvy entrepreneurs, building businesses and disrupting traditional industries. The creative industry is getting a serious shake-up! Forbes spotlights creators like MrBeast, Marques Brownlee + Rhett & Link who now lead impressive production teams, but this trend is booming right here in the UK too, with the emergence of next-gen production studios on our doorstep! UK YouTube stars like Brandon Baum are pushing boundaries with incredible visual effects in his full-scale production studio. Calfreezy's The Fellas Studios produces top-notch podcasts for other creators. And let's not forget creators like Rick Shiels and Robbie Lyle, who have dedicated teams redefining sports entertainment. This not only means awesome content but also creates tons of jobs in the creative sector! I predict we'll see even more UK-based studios popping up, blurring the lines between traditional media and the creator economy. All leading to exciting new opportunities for creators and viewers alike! #creatorseconomy #youtube #ukcreators https://lnkd.in/eNVnSPdi

Fans have shifted from consumers to creators 🤓 What does this mean for your brand? - Closely follow what your fans are creating to get a better idea of what your audience is and isn’t responding to in your own content. - Empower your fans to remix and remake your creations in their own image to strengthen your connection to your audience. - ⁠Today’s niche can be tomorrow’s mainstream Enjoy this weekend read 🍿 #Socialmedia #LetsTalkSocialWithHebz #Creators #Youtube

There is a massive shift taking place in the media world. The next generation of media moguls and premium publishers are rising from the creator economy, while the paradigm flips on traditional media companies, says Cory Treffiletti. "The macro view of this shift represents a flip in the weighting of importance. In the old model, the publisher’s brand was the draw, and the on-air personalities were a secondary consideration. These days, the creators are the personalities, and I would argue they are far more important than the traditional brands." #media #contentcreators #mediashift

Dive into the world of creators in 2024! 💡 Let's redefine what it means to thrive in the digital landscape. From navigating the 'influencer' label to unlocking the secrets of sustainable success, join us on this journey through the evolving creator economy. Read full Article here: https://bit.ly/3TNrQl9 #Creators #DigitalSuccess #2024Trends

As a brand, it is important to think carefully on choosing your creators. Your audience can spot inauthenticity a mile away. It’s time to rethink how you align with content creators. Consumers crave genuine connections, not just endorsements. They value creators who are true fans of your products, not just after monetary gain. Are you choosing partners who truly resonate with your brand? Have you ever discovered a brand through a creator who truly believes in what they're promoting? #digitalmarketing #contentcreators #brandalignment

The media game is changing fast – are you keeping up? 👀 In this month's newsletter, we're diving into "Creators Are the New Media Titans." Discover how traditional media is losing ground while creators step into the spotlight, reshaping the way content is created, shared, and consumed. Here's what you can expect: ➡️ Why creators, not corporations, are now at the helm ➡️ How the creator economy is valued at $21.1 billion (and growing!) ➡️ Our latest insights on real-time content and commerce Ready to meet the media titans of tomorrow? Find out more here: ➡️ https://lnkd.in/dcE8Yd8e Subscribe for more insights: https://lnkd.in/daxJjmBG #NfinityInfluencer #InfluencerMarketing #Creators #MediaTitans

YouTube‘s latest Culture and Trends Report includes some data-driven analysis about fandoms and the fans that drive them. One of the most fascinating findings comes from the first page of insights: 65% of Gen Z respondents self-identified as content creators. That number is up 25% since YouTube last published its annual Trends Report. Like last year — when YouTube brought in Airrack to dissect its community — fandoms are the most consistent through-line in the report. “We’re seeing a fundamental shift in video viewership,” reads the preamble to the report. “Today, 89% of Gen Z describe themselves as a fan of someone or something. And as more people become engaged fans, fans have also moved from being consumers of culture to directly shaping it.” The 2024 Culture and Trends Report includes specific recommendations for brands that want to hop onto the fandom bandwagon. Among other suggestions, YouTube advised brands to “empower fan creation, lean into fan communities, and show up where creators are.” Sponsors who heed that advice could become case studies in the 2025 Culture and Trends Report. #genz #youtube #trends #creators #creatoreconomy https://lnkd.in/gVg8ADTZ

Proud to share that Word On The Block was featured in WWD's recent article! In the piece, we discuss the inefficiencies in the creator economy and how our platform empowers both brands and creators to drive more successful and easy to manage partnerships. Check out the full article for more insights: https://lnkd.in/gxYSNHTh #influencermarketing #creatoreconomy

💡 It’s clear—athletes are the true MVPs when it comes to creating viral content! NBC sent a bunch of content creators to Paris, but it was the athletes, alongside Snoop Dogg, who really stole the spotlight. This Wired article highlights something we’ve known all along: athletes have the power to drive culture, connect with fans, and create content that truly resonates. At G360, we’re passionate about helping athletes take control of their narratives. We believe that those who create the content should own it and profit from it too. That’s why we’re building a platform where athletes can do just that: control, monetize, and share their stories directly with their fans. To see how we’re changing the game, visit us at www.g360stream.com https://lnkd.in/g26dstF9

Was this year's #CannesLions truly the onset of the Creator Era in advertising? Our CMO Becky Owen spoke to Marketing Brew, detailing the gap that remains between marketers and creators: “The trending conversation among creators was around wanting more empathy in brand partnerships and wanting to be viewed and treated as true creative partners instead of commodities. On the other hand, the trending conversation among brands was around innovative ways of working with creators.” Read the full story below, and let us know your thoughts about the creator presence at the festival this year. #CannesLionsCreators #creatoreconomy #agencylife