Billion Dollar Boy’s Post

With the creator economy reaching all-time heights, it's no surprise that many content creators attended this year's Cannes Lions Festival of Creativity. This is likely correlated to Lions Creators, a new program "dedicated to creator programming, networking, and events that was jointly led by Cannes Lions International Festival of Creativity and Viral Nation." It's become impossible to ignore -- the influence and value of the creator economy is booming. Many of these creators have successfully established themselves in the world of branding, so Cannes Lions holding this space for them is a nod to their "arrival." It signals an imperative for incorporating content creators as an established arm of marketing and creative branding. Bravo! #CannesLions #ContentCreators #CreatorEconomy #Branding

Proud to share that Word On The Block was featured in WWD's recent article! In the piece, we discuss the inefficiencies in the creator economy and how our platform empowers both brands and creators to drive more successful and easy to manage partnerships. Check out the full article for more insights: https://lnkd.in/gxYSNHTh #influencermarketing #creatoreconomy

As someone who has been working in the creator space for over a decade, it’s amazing to see how everyday people, who started off doing creator campaigns as a side hustle, have grown into media titans. The power of creators goes beyond just number, their work is making a positive impact on the lives of real people and many businesses worldwide. I love how this space continues to develop, offering massive value to both clients and creators. In our latest article, we talk about the role creators play in today’s media landscape. #Creators #DigitalMedia #Influencermarketing

Some of the top trends of the creator economy made themselves known at VidSummit. I shared some thoughts on our Jellysmack blog. Give it a read!

Cannes isn't what it used to be! Well, of course not... After all, the last word in Cannes Lions International Festival of Creativity isn't ADVERTISING, it's CREATIVITY. So whether you're an individual or an entity - if you're really driven by creativity, you don't waste your time commiserating about the past, you spend it feverishly cobbling together the future. At least that's how I was raised. Now this year's Festival is Creator-Focused, and if you want to get a primer on what that's going to mean not just for Cannes, but also for the future of marketing - delve into ADWEEK's interview with Joe Gagliese, the Co-Founder & Co-CEO of the Social-First Marketing Powerhouse Viral Nation... And they just happen to be the Headline Partner of this year's Cannes Lions. In closing, if you still need something to get nostalgic about, never forget what THE Lee Clow always used to say: creativity IS receptivity.

When people talk about the creator economy on LinkedIn, jargon & wild predictions abound. But what do actual creators think about their craft and business? At ADWEEK, we brought together four creators across platforms Hunter Harris, Tefi Pessoa, Kahlil Greene, Robyn DelMonte to interview each other on making entertainment on the Internet. They all said that they see the platforms as not the endgame for their careers; that even in a metrics-heavy landscape, creativity can't be calculated; and that brands still don't get it (many marketers don't even have TikTok on their phones). Read my piece for more insights and check out the amazing videos from Breana Mallamaci and Malinda DiPasquale (also brainchild/master producing credit to Sami Lambert). https://lnkd.in/e7BukF9f

As if you needed any more proof why the B2B creator economy is taking off, Issa Rae just launched a new creator hub called Ensemble. Ensemble is a next-generation branded entertainment company that brings world-class production and distribution infrastructure to a diverse collective of talented and influential creators. Their goal? To create more opportunities, access, mentorship, and strategic partnerships for underrepresented creators that historically get overlooked. Rather than having these creators go for the “small checks”, Ensemble is going after entire media budgets–making sure the bag is spread equitably. I have said this time and time again: B2B Marketing will rely on intrapreneur-like individuals who leverage their personal brands and content genius for the growth of companies. This is not just about “influencers”, but bringing *true influence* to a space by way of creators who have established trust & credibility with their audiences. As a B2B content geek, it brings my heart so much joy to see Ensemble launch. Just another reason why I am bullish as hell on content and community leading the charge for B2B GTM + Growth. Congrats to the entire Ensemble team and to Ian Schafer for his new role as President and Co-founder. The future is bright and creative af. Melissa Cantor: thanks for pushing this to the feeds!

Ever wondered how the creator economy is shaking up advertising? Check out this article that breaks down key takeaways from the Cannes Lions International Festival. Learn how creators are revolutionizing brand engagement and what you need to know to stay ahead 📈 #CreatorEconomy #CannesLions #BrandEngagement #MarketingInnovation #AdvertisingTrends #ContentCreators #DigitalMarketing #CreativeMarketing #InfluencerMarketing #CCM

Landing a brand deal is exciting and those contracts can be enticing. But I always want to make sure my clients are getting the best deals possible. Brands have a tendency to want to include provisions in those contracts that give them a very broad right to use the content you create. Creators should negotiate that use strictly to the specific campaign they are doing with that brand. That way, the content can’t be repackaged and reused later down the line – especially if they’re not paying you anything extra! You’ve created something special. Let’s protect it! #influencer #entertainmentlaw #entertainmentindustry #influencerlife #creatorrights

This should be fun, covering the topic of creators as a new media channel of the future. Creators bring creativity and distribution to the party and there are many examples of them using this to their benefit already with their owned product lines. Have they capitalised early on the shift of media, and do they know something traditionalists don't? I am keen to hear your thoughts. #creatoreconomy #influencermarketing