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Request Your Free On-Demand Webinar Now: "ABM Success Recipe: Mastering the Crawl, Walk, Run Approach" Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as we delve into the essentials of each stage of the ABM process. Hussam AlMukhtar, Zoomlnfo, will outline the crawl-walk- run phases of ABM implementation, and Maria Velasquez, NetSPI, will share real-world insights on the "crawl" phase of their ABM journey. Key topics will include: * Getting started: The "crawl" phase of ABM and its boundaries * The essential components of an effective ABM tech stack within each stage * Unlocking the potential of the "run" phase and using the right strategy for scaling your efforts * Real-world insights from NetSPI's ABM journey with MarketingOS Watch now. Download here : https://t.ly/SjbZc

How the hell do you keep up with the latest in ABM? Easy. DashDot. The Account-based Everything Magazine. Look what's inside this month's edition: ✅ ABM + Multithreading courtesy of Josh Weale ✅ Peer-to-peer ABM from our very own Declan Mulkeen ✅ ABM ROI Modelling process from Josh Weale ✅ Pursuit-based Marketing with Celia Slack ✅ Award winning ABM program by Sloan Newman, MA/MSc 5 great learnings. Ready to dive in? Head to the comments. 👇 P.S.: Let us know what you think! OR - suggest an ABM subject you'd like to learn more about for a future edition of DashDot. -------------------------------------

Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

Account-based marketing (ABM) has emerged as a game-changing strategy that promises personalized experiences. However, amid the buzz surrounding ABM, misconceptions and myths have also taken root, clouding the understanding of its true potential. Let's clear the air and set the record straight on the top three ABM misconceptions. #ABMInsights #BustingMyths #BusinessGrowth #GrowthNatives

'After making the switch to ABM, many companies struggle to reap the rewards. We know that lead-based marketing doesn't surface the best leads, yet nearly 60% of account-driven organisations are still most focused on generating leads (MQLs or SQLs) despite the role an ABM strategy plays in their marketing mix' - Latané Conant (she/her) Really looking forward to listening to you talk tomorrow at the 6sense #Insight event, along with everyone else. #gamechanger #abm #mqlsaredead

The Account-Based Marketing Tactics newsletter is now well over 2k subscribers. And next year I'm going bigger. Every Sunday you'll still get your tactical ABM advice. But next year there will be more guides and videos aimed to help marketers from entry-level to Chief Marketing Officer understand how they can: ✅ Align ABM with GTM ✅ Simplify the process for selecting target accounts ✅ Activate ABM through their GTM motion ✅ Measure success as one team ✅ Communicate success across stakeholders And so much more. You don't want to miss out on 2025. Hit the subscribe link in the comments. #abm #abgtm #gtm #gotomarketstrategy

💡Ever wondered what tools top marketing leaders swear by? While no tool can fix a bad product or strategy, the right tools used smartly can work wonders! These are among the top tools marketing leaders unlock across their organizations: Semrush: to ace your strategy & research game Albacross: to unlock customer intent insights Taplio: to elevate your personal brand Loom: to create killer product marketing videos Gong: to master sales intelligence Dreamdata: for b2b revenue attribution Each tool plays a key role in boosting demand gen & marketing strategies. 🤔 Which one do you use? These days I use Taplio, but a couple of years ago we worked with Gong to implement a forward-ready offline-conversion tracking setup for their Google Ads account and I was so impressed by their team, expertise, and velocity. And I kept thinking their product could not be anything but as stellar as their team. Still haven't had the chance to get my hands on Gong though! At VertoDigital we also use Semrush, Loom & Dreamdata. What is your tired and tested tool stack? #DemandGen #MarketingTools #BoostYourStrategy

We’re excited to share how Attribution played a pivotal role in Intero Digital helping MyComputerCareer increase leads and slash cost per lead! Join us for a webinar where you’ll hear directly from the CMO about how our tool delivered actionable insights that transformed the company’s marketing strategy. Nov. 14, 2024 | 12 p.m. MDT  Don’t miss it — register now https://hubs.la/Q02T67WD0 #Attribution #MarketingROI #DataDrivenDecisions

𝗛𝗼𝘄 𝗪𝗲 𝗥𝗲𝗱𝘂𝗰𝗲𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗧𝗶𝗺𝗲 𝗯𝘆 𝗢𝘃𝗲𝗿 𝟱𝟬% Ever been in a situation where a small tweak completely transformed your work process? Here’s how a single insight turned our slow, tedious feature into a powerful, high-speed solution. 𝗧𝗵𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: Our feature was originally built to fetch segmented audiences one at a time, taking 30 minutes per segment. So a campaign could easily stretch to 1-2 hours which is an eternity when you’re running multiple campaigns a day! 😬 𝗧𝗵𝗲 “𝗔𝗵𝗮” 𝗠𝗼𝗺𝗲𝗻𝘁 💡 We asked ourselves: "Why run multiple queries one by one when we could prepare everything upfront?" Instead of fetching each segment individually, we redesigned the feature to create all segments in advance and run a single query only when the user was ready to launch. 𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 📉 This one change cut the total campaign time down to 30-45 minutes. A 50% IMPROVEMENT! Now, our users save hours they would have spent waiting, and campaigns run faster and smoother than ever. 𝗧𝗵𝗲 𝗟𝗲𝘀𝘀𝗼𝗻: Sometimes, optimizing a process isn’t about working harder. It’s about reimagining the flow. One thoughtful change can make all the difference. Ever made a tweak that transformed your workflow? Share your story in the comments! 👇 Let’s celebrate those “aha” moments together.

Excellent articulation of the Demand Gen 2.0 space that Warmly, plays in 6sense the OG is being unbundled and new exciting categories are emerging for the modern GTM. You’ll notice something that makes my heart lurch: my startup is *not* listed amongst many of our peer companies. We are not considered here as the leader in any of these unbundled categories. Aw man :/ And also… this is an intentional choice we made. Our saas addresses *all* the categories below to some extent (AND we do Inbound Chat). Our critics would argue that we’re masters of none and going to lose with lack of focus. Perhaps they’re right- that a true unbundled approach would get us to $10M ARR faster. (I firmly believe each category mentioned below has space for 3 $10M ARR businesses) Our supporters would argue that by building all the building blocks of a modern demand generation motion that we more easily can displace bloated techstacks and large spend on a single platform via the ongoing tool consolidation. Perhaps they’re right - that a platform approach is how to get to $10M ARR. Ultimately this is THE conversation I plan to have with my team and board in the next few months. We’ve sprinted to $2M ARR still discovering who we want to be. And so far we’ve gone the bundled > unbundled approach. I stay awake at night wondering if the phrase “we’re 6sense but way better, 10x more data, and more affordable with an AI chatbot” lands better or worse than “we are the #1 signal aggregation tool in the game” But with eyes to get to our next milestone we need to think strategically on how we want to play the game and best serve our customers. This is what makes this space so fun and fascinating for me. Do you think we’re taking the right approach? Why or why not? ps. we don’t do ICP modeling - obviously pair your Warmly with Keyplay / Adam Schoenfeld for that :) #demandgen #saas