RB2B

In 2017-2020, Russel Brunson bootstrapped Clickfunnels from $0-$100m ARR. How? Negative CAC. Here’s the crazy thing - we did it for RB2B and two week’s in we’re negative CAC too! Here's the breakdown: To Set The Stage:   - Brunson achieved negative CAC by driving traffic to a weekly webinar with ads - He taught affiliate marketers how to grow their business - The close bundled courses, community, and software and paid for the ads x5 - He plowed the excess back into more ads, the cycle went on to $100m ARR Here’s RB2B’s 2024 version that I’m calling our “Russell Brunson Playbook”: 1. Become the Expert Through working in public with a level of transparency, authenticity, and honesty that no other CEO seems capable of, combined with my track record of bootstrapping $25m ARR PLUS creating and launching the fastest growing early-stage SaaS of 2024 (outside of ai), I have earned the status of someone early stage founders (and SaaS revenue leaders) would pay for advice. 2. Viral core offer Everybody should read Alex Hormozi’s "$100m Offers" and look at your core offer through that lens. Do you have something that is so good your prospects would feel stupid saying no? I believe that at RB2B we did when we launched and we still do (for now). This drives 500 weekly signups with a 10% conversion rate at around $275/mo. 3. Viral content Our audience grows ever larger in our ICP by reinforcing the persona of “SaaS Founder Building in Public” + “New-Way GTM”. This drives top-of-funnel to the entire machine. 4. Weekly Webinar We drive signups and outside traffic to a webinar about how we created the fastest growing SaaS of 2024 on Linkedin. I share three secrets, then present a “done-with-you” course, community, and coaching offer, and bundle with an annual plan of RB2B. 5. Over-Deliver in the Community I was obsessed with Drift in 2019 and would have paid anything to get a real look under the hood, so that’s what our new RB2B Insiders community is built around. We’re telling you everything we’re doing, what we’re spending, and we’re helping you do it with us. I’m actually moderating it, I post content every day that won’t work on LinkedIn (because it’s valuable, not viral), there is a teardown channel, monthly trainings, and you get my four courses. 6. My $100m Offer = Talk To the Full RB2B Team Weekly I would have paid $15k EASILY to speak to the Drift team every week. So, that’s what I’m offering (but for WAY cheaper). Get weekly coaching from the entire RB2B team: me, Santosh (unicorn builder), Diana ($0-$10m ARR 2x as the ONLY REP), Pete and Robb (RB2B growth and ai support), Alec (my Linkedin guy), Taylor (cold email), Ali and Alex (LI Ads). All for LESS THAN THE PRICE of an RB2B Pro+ Annual Subscription. We're calling it the $10M ARR Club. It's application only. We have 20 spots. If you want the RB2B team as your personal startup advisors, comment CLUB below. *Make sure we're 1st degree connections so I can DM you.

What's Adam Robinson's favorite example of non-scalable tactics? 🤷🏻♂️ Is it spending 25+ hours per week on LinkedIn smack-talking VC? 🤔 Or something more poignant? 🙇♂️ You decide, on the Mixmax Mixology podcast with Heath B.: https://lnkd.in/eDWF6gpY

What is Adam Robinson's one key tactic to fix problems with your product? ☝️ Is it to whine about his VC-backed competitors on LinkedIn? 😭 Or is it something much more insightful? 💭 Listen to the Mixmax Mixology podcast with Heath Bennett to find out: https://lnkd.in/eDWF6gpY

TFW your CEO unilaterally does a rebrand and everyone hates it (except him). 🤦♂️🤦♀️🤦 Adam Robinson 👀

We’re launching a new brand for RB2B in January. My whole team hates it. Here’s why they’re wrong: To set the stage: - Eli Rubel asked to redo our $79 webflow website that is full of typos - I told him “nah, this thing is all we need, and I am too lazy to fix things” - He did one for Dave (which I like, even though it’s not ugly) - DG told me I should let him do my brand - So we’ve been on a journey, that started off with me saying... “I want NAILS ON CHALKBOARD” Here are the 4 things most people in SaaS get wrong about brand: 1. The best branding is about pattern interrupt. Seth Godin said that Silk (non-dairy milk) wasn’t selling until they put it in the refrigerator section next to milk. Why? Because on the shelf it was “milk alternative, milk alternative, milk alternative.” In the refrigerator section, it was “milk, milk, milk, NOT MILK.” This is how people are wired. 2. Everybody tries to copy whatever the hottest VC-backed SaaS brand just did. The easiest way to not be remembered is to copy - or emulate - branding that is prevalent at the time. It’s tempting to do - and maybe I’d think about it if I knew I had to raise money - but the MOST impactful thing is to be MEMORABLE, and the way you become memorable is to look like nothing before you. Anybody remember Mailchimp’s yellow rebrand in 2018? Legendary. 3. It’s OK if the brand image makes you feel uncomfortable or icky inside. New things don’t feel good. Most of us love more of the same, even though we think we do not, because there is great comfort in familiarity. My team hates the fact that I seek a brand that puts you in a place of unease when you see it for the first time (or second, or third). 4. Your brand story is critically important (but it’s not the story you think it is) Brand isn’t the story that Oatly writes on the back of their milk carton. Brand is the story that gets told about your company, behind your back, when no involved party is around. Earlier today I got forwarded a text from a founder that said he LOVED both my content and how I was creating a whole new generation of bootstrapped founders. RB2B’s REAL Brand Story? That. TAKEAWAY: During our first call, the NoBoringDesign team asked me what I was looking for. I said, “I’m not sure … but I’ll tell you what I want the OPPOSITE of.” …then I shared my screen and typed www(.)6sense(.)com So where did we end up? Time will tell. But - this is the logo. I think it’s badass. But… like I said earlier… My team hates it. Which makes me love it even more. Nails. On. Chalkboard. Stay tuned…

The modern sales stack. 🔥

Check this out!! 👇👇 Another Adam Robinson podcast appearance worth your time...

Another insane truth 💣 from Taylor Haren

RB2B is about to hit $4M ARR. Here’s how we used cold email to generate 42% of their revenue ($1.28M) by sending 1 MILLION emails in just 8 months: BACKGROUND This all started when RB2B’s COO Santosh Sharan hit me up. I made a quick post celebrating their $3M ARR milestone, mentioning Sales Automation Systems had generated around $400K ARR. Santosh was like, “Hi Taylor, I want to align on how much of our revenue is really attributed to cold email… you mentioned 15% of the revenue was attributed to cold outreach.” So we got on a call, crunched the numbers, and here’s how it broke down: THE BREAKDOWN We’ve done THREE key things for RB2B (Deeper stats in the video below): 1. Waitlist At the very beginning, they had a huge waitlist but needed help delivering emails from a brand new domain. We stepped in to ensure those emails landed in inboxes. This effort accounts for 6.31% of all cash collected and 5.39% of their ARR. 2. Inbound-Led Outbound When someone visits RB2B’s website, we use RB2B to identify them. We send an email within minutes using AI personalization. Copy is in the video below This campaign KILLS IT, generating 14.91% of their cash collected and 15.85% of their ARR. 3. Pure Cold Email The classic cold outreach—no prior interaction. We’ve sent over 1 MILLION emails, responsible for 21.04% of all cash collected and 16.76% of their ARR. Fun fact - its getting better: In the last month, we’ve been outpacing all of their other channels and grew from 14% to 17% of all company sign-ups on RB2B. HOW WE DID IT Back in December, Adam Robinson reached out. They were gearing up to launch in March and needed someone who could navigate the changing world of cold email deliverability. We had a three-month prep period where we focused on: Robust Cold Email Infrastructure: Ensuring emails land in the inbox. Crafting Killer Copy: Short, punchy, to the point, and most importantly, capturing Adam’s vibe. This gets us about a 30% positive reply rate. Test Test Test: We believe in a four-month window where results are secondary to finding messaging-market fit through rigorous testing and data capture DELIVERABILITY FIRST. OFFER SECOND. Every business is different. For some clients, like RB2B, short and punchy is the way to go. For others, a casual, longer email works wonders. We recently launched a client who’s getting over 30 positive replies a day with a more informal approach. The key is deliverability, continuous testing, and OFFER Cold email isn’t dead; it’s just evolved—and absolutely becoming MUCH harder and harder. FINAL THOUGHTS Huge shoutout to Santosh, Adam, and Pete for trusting us. It’s been an incredible journey, and we’re just getting started. Give them a follow to know when RB2B Insiders is released so you can join our Cold Email Masterclass on December 3rd. If you’re curious about how we can help you deliver your emails to the primary inbox, drop a comment or hit the link in my bio. PEACE

What is one truth that Adam Robinson will take to his grave? 🪦💀 Is it that his haircare routines boost sales? 💇🏻♂️ Or maybe that spending time on LinkedIn is more important than running your own business? 🤨 Only he knows. But he does tell you on the Mixmax Mixology podcast With Heath Bennett: https://lnkd.in/eDWF6gpY