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Spending too much on traditional marketing? 𝘗𝘢𝘺𝘪𝘯𝘨 𝘵𝘰 𝘨𝘦𝘵 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧 𝘪𝘯 𝘧𝘳𝘰𝘯𝘵 𝘰𝘧 𝘢𝘯 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦? We call this 𝘱𝘢𝘪𝘥 media. A podcast, on the other hand, is 𝗼𝘄𝗻𝗲𝗱 media. And it presents a great opportunity for your business to find new customers who may have skipped the paid ads you ran... but are interested in your authentic content. It's still marketing, but 𝙧𝙚𝙞𝙢𝙖𝙜𝙞𝙣𝙚𝙙. And now, for a 𝘭𝘪𝘮𝘪𝘵𝘦𝘥 time, I'm looking for 𝐭𝐡𝐫𝐞𝐞 businesses who are interested in starting their podcast for free, for a two week trial period. As a podcast host and producer, outsourcing your podcasting to someone like me is a win-win. It's cost effective, a minimal time investment, and a much smaller (if any) learning curve. Businesses now have the opportunity on a first come first serve basis to try out podcasting, absolutely for 𝐅𝐑𝐄𝐄. You'll get: - A podcast startup (cover art, intro/outro, brainstorm call) - Two episodes fully produced, polished, and published - Social media content to promote the episodes - A mid roll ad for your business - The opportunity to transition to a discounted paid monthly plan with weekly episode releases All of this? 𝗜𝘁'𝘀 𝗮 $𝟰𝟱𝟬 𝘃𝗮𝗹𝘂𝗲. Again, first come, first serve. Message me if interested!

"You wanna sell on social? Use video." -- Person who sells coaching and strategies on video for business. "You need SEO to attract the customers with intent." -- Person who sells guidebooks on SEO. "Start a podcast to promote your business." --Person who sells podcast masterclasses. All of these can be powerful marketing tools. And by "powerful," I mean they have reach and invite engagement. But these tools are only as good as: ↳ the processes you follow ↳ the persistence with which you follow them ↳ your ability to learn and make adjustments ↳ the types of customers who are your best audience ↳ where and how they consume information 👈 ❗ By all means, explore the opportunities offered by a range of marketing methods. But also: Be willing to challenge everything the expert promoting that tool is telling you: ↳ Will this work for me? ↳ Why do you think so? ↳ Is there proof of it working for others like me? Basically, ask the kind of questions you expect to answer from your own customers. What and how they answer will tell you whether they're in it help you or just sell to you. #saturdaythoughts

🎙️ Thinking about podcast marketing for your small business? It might just be the game-changer you need! 🌟 At Red Fin Digital, we understand the immense potential of podcast marketing in today’s digital landscape. Here's why you should consider it: 🔸 Increased Brand Awareness: Reach new, wider audiences. 🔸 Cost-Effective: More bang for your buck compared to many other forms of content marketing. 🔸 Authority & Trust: Position yourself as an industry expert and build trust with potential clients. But where do you start? 🤔 1. **Understand Your Audience**: What are their interests and habits? Create detailed personas to tailor your content. 2. **Content Strategy**: Set clear goals, plan ahead, and mix up your formats for engaging content. 3. **Engage Your Audience**: Consistent releases, strong call-to-actions, and active listener interaction are key. Feeling overwhelmed? Let us lend a hand! 💪 Our bespoke marketing services, including PPC advertising, web development, and email marketing, are designed to fit your unique needs. Focus on what you do best - we’ll handle the rest. Explore how podcast marketing can revolutionise your business. Ready to dive in? Check out our latest blog post for more insights! 👉 [https://lnkd.in/enwzkNmE) #SmallBusiness #PodcastMarketing #DigitalMarketing #ContentStrategy #BrandAwareness #BusinessGrowth #RedFinDigital #MarketingTips #AudienceEngagement

🎬 Time for some video content! 🎯 𝗔𝘃𝗼𝗶𝗱 𝗧𝗵𝗲𝘀𝗲 𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝘁𝗼 𝗦𝘂𝗰𝗰𝗲𝗲𝗱 𝗶𝗻 𝟮𝟬𝟮𝟱! 🎯 Are you ready to level up your marketing game in 2025? 🚀 In this video, I’m diving deep into the 𝟯 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 𝘄𝗵𝘆 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗮𝗿𝗲 𝗱𝗲𝘀𝘁𝗶𝗻𝗲𝗱 𝘁𝗼 𝗳𝗮𝗶𝗹 𝗻𝗲𝘅𝘁 𝘆𝗲𝗮𝗿—𝗮𝗻𝗱 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗮𝘃𝗼𝗶𝗱 𝘁𝗵𝗲𝗺. Spoiler alert: The last one might just transform your entire approach! Here’s what you’ll learn: 1️⃣ Why 𝗰𝗵𝗮𝘀𝗶𝗻𝗴 𝘁𝗿𝗲𝗻𝗱𝘀 is a recipe for disaster. 2️⃣ How ignoring 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 will leave you in the dust. 3️⃣ The game-changing impact of the 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗲𝗰𝗼𝗻𝗼𝗺𝘆 (and how you can harness its power). Marketing professionals, business owners, and digital enthusiasts—this video is for YOU. Whether you’re building campaigns for global brands or running a small business, these insights will help you stay ahead of the curve and create strategies that don’t just perform—they thrive. 🙌 🔑 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 - Trends fade, but genuine connections last. - Data isn’t just a tool—it’s your survival kit in 2025. - The creator economy is reshaping everything. Are you ready to adapt? 💬 𝗟𝗲𝘁’𝘀 𝗧𝗮𝗹𝗸! What’s your biggest challenge in marketing right now? Drop your thoughts in the comments—I’d love to hear from you! 🎙️ 𝗟𝗼𝘃𝗲 𝘁𝗵𝗶𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁? 𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝗺𝘆 𝗽𝗼𝗱𝗰𝗮𝘀𝘁! Get more insights on marketing, leadership, digital trends, tech, and mindfulness on my podcast, Caffeinated Musings! New episodes every Tuesday: Listen on Apple Podcasts, Spotify, or YouTube Podcasts 📚 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝗠𝗼𝗿𝗲 𝗼𝗻 𝗠𝘆 𝗕𝗹𝗼𝗴 Hungry for more marketing insights? Visit my blog 🌐 Caffeinated Musings .com 𝗼𝗿 𝘆𝗼𝘂 𝗰𝗮𝗻 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗺𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗿𝗶𝗴𝗵𝘁 𝗵𝗲𝗿𝗲 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻! 📢 𝗗𝗼𝗻’𝘁 𝗳𝗼𝗿𝗴𝗲𝘁 𝘁𝗼: 👍 Like this video to help it reach more marketers like you. 🔔 Subscribe on YouTube for weekly videos on marketing, tech, and leadership. 📢 Share this video with someone who needs to see it. #marketing #digitalmarketing #marketing2025

Podcast Networks: Public Ownership of the Marketing Position is VITAL! 💡 A quick search in podcast directories for your brand can yield some alarming results. 🚒 Anyone with a 🎤 in a bedroom might use your company name in their show, or interview someone from your organization and publish an episode with your brand in the title. Some may have even used your IP or trademark without permission, and legal simply isn't out looking for these infringements. 🚔 For a potential listener, this can be confusing. Ensuring that you have PUBLIC OWNERSHIP OF THE MARKETING POSITION is vital. If you didn’t make that effort initially, there is still an opportunity to start wrangling in the brand. 😊 Start with a prominent podcast page connecting all your shows in one place - a podcast network landing page on your company website. This page is a home base. I'm shocked by how many clients bury their podcast content deep within their sites. 🤦♂️ On that page, shows are clearly coming from the same organization. Cover art follows a branding guide, similar shows are grouped together, and there are play buttons to sample, with subscribe buttons below. Your marketing folks would quickly see the chance to start building funnels, and they're right. 🤑 When listeners seek you out on Apple Podcasts, or Spotify, there will equally be no question about which shows are produced by your brand. Apple supports podcast channels. You can group your shows together however you like — create a single channel to highlight your brand or create multiple channels to group shows with similar themes. Networking your shows together on a single page in directories builds trust, looks professional, and demonstrates that you value how listeners find you.

You’re working hard, but your SEO isn’t. You know SEO is supposed to drive traffic and convert visitors into clients, but somehow, it feels like you’re guessing what to do next. Sound familiar? A solid SEO strategy keeps you from second-guessing every piece of content. You can have a clear, actionable plan that actually moves the needle for your business. Here’s the high-level framework: [1] Describe --> Set clear goals, understand your audience, and craft your messaging. [2] Distribute --> Create targeted content, choose the right platforms, and promote effectively. [3] Decide --> Identify the resources you need, and track your results to optimize performance. Ready to simplify your SEO and get real results? I just shared a fluff-free, actionable SEO strategy in my latest episode. It’s all about saving time, attracting the right people, and converting them into clients. Check it out and grab the free SEO strategy template. Episode #29. Find Small Business Sweet Spot in your fave podcast platform.

𝗗𝗼𝗻𝘁 𝗴𝗲𝘁 𝗹𝗲𝗳𝘁 𝗕𝗲𝗵𝗶𝗻𝗱..!! "Here is the 5 Top digital marketing trends that you need to follow up in 2024." 𝗧𝗿𝗲𝗻𝗱 #𝟭: 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘄𝗶𝗹𝗹 𝗰𝗿𝗲𝗮𝘁𝗲 𝗽𝗼𝗱𝗰𝗮𝘀𝘁𝘀 𝗼𝘃𝗲𝗿 𝗯𝗹𝗼𝗴𝘀 Ideally, you should have both, but podcasting is a blue ocean. When creating a podcast there are 2 main ways to get it popular: 𝗘𝗺𝗮𝗶𝗹 𝗯𝗹𝗮𝘀𝘁𝘀 – send out email blasts whenever you release an episode. It will get you a lot more subscribers. If you don’t have an email list, you can always pay others who do to promote it. 𝗔𝗱 𝘀𝘄𝗮𝗽𝘀 – trade impressions with other podcasts. So within your podcast, you run ads to promote the other person’s podcast. And they do the same for you. It doesn’t matter if they have a popular podcast and you don’t. You are doing impression swaps, so if you only drive them 100 ad impressions, they will do the same for you. 𝗧𝗿𝗲𝗻𝗱 #𝟮: 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘄𝗶𝗹𝗹 𝘀𝗽𝗲𝗻𝗱 𝘁𝗶𝗺𝗲 𝗼𝗻 𝘁𝗵𝗲 𝗹𝗲𝘀𝘀 𝗽𝗼𝗽𝘂𝗹𝗮𝗿 𝘀𝗼𝗰𝗶𝗮𝗹 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝘀 Although Facebook, YouTube, and Instagram are the more popular social networks, they don’t provide the best return on ad spend. Keep in mind that just because a social network provides a better return on ad spend, it doesn’t mean it can drive the volume you may want. It’s a balancing act and ideally, you should advertise on all profitable social networks. 𝗧𝗿𝗲𝗻𝗱 #𝟯: 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗺𝗼𝗮𝘁𝘀 𝘄𝗶𝗹𝗹 𝗯𝗲𝗰𝗼𝗺𝗲 𝗻𝗼𝗻-𝗲𝘅𝗶𝘀𝘁𝗲𝗻𝘁, 𝗼𝘁𝗵𝗲𝗿 𝘁𝗵𝗮𝗻 𝗯𝗿𝗮𝗻𝗱𝘀. 𝙒𝙝𝙖𝙩 𝙢𝙖𝙙𝙚 𝙆𝙮𝙡𝙞𝙚 𝘾𝙤𝙨𝙢𝙚𝙩𝙞𝙘𝙨 𝙥𝙤𝙥𝙪𝙡𝙖𝙧 𝙬𝙖𝙨 𝙩𝙝𝙚 𝙗𝙧𝙖𝙣𝙙… 𝙣𝙤𝙩 𝙩𝙝𝙚 𝙦𝙪𝙖𝙡𝙞𝙩𝙮 𝙤𝙛 𝙩𝙝𝙚 𝙥𝙧𝙤𝙙𝙪𝙘𝙩. - It just enforces the power of a brand. - You need to focus on building your brand. - Follow the rule of 7. Which when people interact with your brand 7 times they are more likely to evangelize you and promote you. 𝗧𝗿𝗲𝗻𝗱 #𝟰: 𝗬𝗼𝘂’𝗹𝗹 𝗰𝗵𝗮𝗻𝗴𝗲 𝘁𝗵𝗲 𝘄𝗮𝘆 𝘆𝗼𝘂 𝘄𝗿𝗶𝘁𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 - Marketers are relying on AI to create their content. - Just leverage humans to create your content. If you decide to use AI, make sure humans modify the AI-written content. - The 94.12% stat is huge, especially because marketers are getting lazier and are relying on AI to do everything for them. - It’s not a bad thing, it’s just that the AI isn’t at a level where it needs to be for that to work and I doubt it will happen in the next few years. 𝗧𝗿𝗲𝗻𝗱 #𝟱: 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘄𝗶𝗹𝗹 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝟭 𝗿𝗲𝗴𝗶𝗼𝗻 - Big companies are already doing this. - Mid-size companies and startups will start. - Instead of just focusing on the US or the UK, you’ll have no choice but to expand globally. It’s where the money is. - Plus it is less competitive in most regions outside of the US. #sahalshakeel #digitalmarketingtrends #trends #graphicsdesigning #podcast #skills #dailycontent #socialmediamarketing #branding #seo

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Building Trust Through Shared Expertise 📈 Watch the full podcast on our YouTube channel now. #SEO #Branding #BrandAwareness #SearchEngineOptimisation #DigitalMarketing #DigitalNomadsHQ #InsideTheAgency