Corey Coates’ Post

Developing a Podcast Marketing Campaign: (And reach a wider audience) Podcasts are booming in popularity. And they can be a powerful marketing tool. Don’t miss out on this trend. Boost your brand with these simple steps: 1. Define your target audience ↳ Know who you want to reach. ↳ Tailor your content to their interests. 2. Choose the right platform ↳ Find where your audience listens. ↳ Popular options include Spotify and Apple Podcasts. 3. Create high-quality content ↳ Invest in good equipment. ↳ Plan your episodes to keep them engaging. 4. Promote your podcast ↳ Use social media to spread the word. ↳ Collaborate with influencers in your niche. 5. Engage with your audience ↳ Respond to comments and feedback. ↳ Encourage listeners to share your podcast. 6. Monitor your analytics ↳ Track your downloads and listens. ↳ Adjust your strategy based on the data. 7. Consistency is key ↳ Stick to a regular release schedule. ↳ Keep your audience coming back for more. 8. Network with other podcasters ↳ Join podcasting communities. ↳ Cross-promote with similar shows. 9. Optimize for SEO ↳ Use keywords in your titles and descriptions. ↳ Make your podcast easy to find. 10. Monetize your podcast ↳ Explore sponsorship and ad opportunities. ↳ Offer premium content or merchandise. 11. Seek listener feedback ↳ Ask for reviews and ratings. ↳ Use feedback to improve your show. 12. Keep learning and evolving ↳ Stay updated on podcasting trends. ↳ Continuously improve your content and strategy. A well-planned podcast marketing campaign can transform your brand. Follow these steps and watch your audience grow.

As soon as I devoted myself just a little to the growth of the YouTube channel for the Funky Marketing podcast, subscriber numbers slowly started to grow. Now let's start adding shorts, and then further. That's the start. From the start, the podcast was my tool to find out if I have the right experience and knowledge, to build authority and reputation, to make my company and me look bigger (as I already have a brand), and I was highly successful looking at the results. 47 clients closed in that first year, and the podcast was a tool that allowed me to meet 190 people and enter the US market (even if I'm based in Serbia). But I wasn't focused on increasing the number of listeners. That numbers grew slowly, but steadily, and it's not huge. The biggest piece is the fact that I'm live streaming the recordings of the episodes here on LinkedIn, so I'm able to reach different audiences. So now, in year 4, I'm able to devote time and effort to bringing the podcast to more people. I can say, with certainty, that it's the biggest secret podcast in B2B marketing. Pick any episode on any platform reputation, and you use it for listening, and see if I'm right. You won't be disappointed. What changed things and started to get more subscribers to YouTube? A LinkedIn Newsletter with embedded links makes a difference. It's a real force. But I'm also transforming most of the almost 200 episodes into newsletter editions. Let me end with this: the promotion of the international marketing podcast is a really hard f*cking job. Really really hard f*cking job! Sorry for the vocabulary, but on this profile, we tell it like it is. Now go and listen to that one episode and if you like it, tell it to the world (after you subscribe). To make it easy for you, here are the links 👇 • Apple: https://lnkd.in/ggz7j9W4 • Spotify: https://lnkd.in/g3gVRj9U • YouTube: https://lnkd.in/df6PCzch

In a world where every agency sounds the same, having a unique point of view is your secret weapon. Here's how to stand out... 1. Challenge Your Industry's "Sacred Cows" You need to get people off the fence. They're either with you or against you. What commonly-held beliefs in your market are objectively false? What popular opinions are you staunchly opposed to? Don't be polarizing purely for the sake of attention, but don't be afraid to speak your mind, either. 2. Get Clear On Your Core Argument(s) In every industry, there's an opportunity to educate clients on the nuances of your service. What are you trying to get clients to understand better? What assumptions or biases are you fighting against? What cultural or philosophical allegiances are you trying to filter for? These should become the pillars of your messaging strategy. 3. Identify The Villain & Attack It If movies didn't have antagonists, nobody would watch them. Your messaging will be 100x stronger and more memorable if you have an opponent you're fighting against. Pro Tip: It doesn't have to be a competitor! Beef marketing can be effective, but you don't have to make things personal to cut through the noise. Take on outdated "best practices"... Take on your clients' limiting beliefs... Take on misinformation from "gurus"... Find an adversary and attack them head-on. You want your prospects cheering for YOU in the battle between good and evil. For example, at Castaway, we believe: → Podcasting isn't dying, it's just getting less competitive → Podcasting is the BEST source material to power a multi-platform and multi-format B2B Marketing strategy → Podcast-led marketing is significantly more affordable, efficient, and effective than a more fragmented approach → As AI becomes more common, "verifiably human" marketing like podcasts will become a key differentiator → Agencies, coaches, and consultants are uniquely positioned to take advantage of podcasting due to their expertise and intellectual property → Podcasting positions these folks as experts who create demand, rather than begging for business You can see how this stands out from the usual messaging: "Quality podcast production with quick turnarounds and affordable pricing." Your point of view should frame all your content and attract clients who share your vision. It's not about pleasing everyone—it's about getting the right people nodding their head. Take some time to define your point of view. It's one of those rare activities where an hour of time invested can earn you tens of thousands in additional revenue.

Spending too much on traditional marketing? 𝘗𝘢𝘺𝘪𝘯𝘨 𝘵𝘰 𝘨𝘦𝘵 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧 𝘪𝘯 𝘧𝘳𝘰𝘯𝘵 𝘰𝘧 𝘢𝘯 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦? We call this 𝘱𝘢𝘪𝘥 media. A podcast, on the other hand, is 𝗼𝘄𝗻𝗲𝗱 media. And it presents a great opportunity for your business to find new customers who may have skipped the paid ads you ran... but are interested in your authentic content. It's still marketing, but 𝙧𝙚𝙞𝙢𝙖𝙜𝙞𝙣𝙚𝙙. And now, for a 𝘭𝘪𝘮𝘪𝘵𝘦𝘥 time, I'm looking for 𝐭𝐡𝐫𝐞𝐞 businesses who are interested in starting their podcast for free, for a two week trial period. As a podcast host and producer, outsourcing your podcasting to someone like me is a win-win. It's cost effective, a minimal time investment, and a much smaller (if any) learning curve. Businesses now have the opportunity on a first come first serve basis to try out podcasting, absolutely for 𝐅𝐑𝐄𝐄. You'll get: - A podcast startup (cover art, intro/outro, brainstorm call) - Two episodes fully produced, polished, and published - Social media content to promote the episodes - A mid roll ad for your business - The opportunity to transition to a discounted paid monthly plan with weekly episode releases All of this? 𝗜𝘁'𝘀 𝗮 $𝟰𝟱𝟬 𝘃𝗮𝗹𝘂𝗲. Again, first come, first serve. Message me if interested!

Podcasts are the new frontier for brand growth. 🚀 In today's digital age, standing out is more than just being seen. It's about connecting, engaging, and building a community around your brand. And what better way to humanize your brand than through the power of voice? Forbes highlights "Seven Ways To Leverage Branded Podcasts To Grow Your Brand," tapping into the essence of what makes podcasts such a unique tool for marketing. Here's why I agree: Podcasts offer a direct line into the lives of your audience, creating an intimate atmosphere that fosters trust and loyalty. They allow you to dive deep into topics, showcasing your expertise and passion, which in turn, positions your brand as a leader in its field. But it's not just about talking **at** your audience. It's about talking **with** them. Engaging with listeners through Q&As, sharing user-generated content, and featuring guests from your community can transform your podcast from a one-way conversation into a dynamic dialogue. Imagine having the power to shape your brand narrative, share behind-the-scenes stories, and connect with your audience on a level that's just not possible through traditional marketing channels. That's the power of branded podcasts. Dive into the full Forbes article for expert insights on making podcasts a cornerstone of your marketing strategy. Trust me, it's a game-changer. Your brand has a voice. It's time to let it be heard. Check this out: https://lnkd.in/d7ZXjUFT

🎙️ Unlock the Potential of Podcasting in Marketing! 🚀 Join podcast hosts Will Ockenden and Chris Norton for an exclusive one-hour session, "Podcast Power: Amplify Your Brand's Reach," tailored for in-house marketing professionals. We've successfully created a top-ten marketing podcast in under a year and so we will guide you to do the same for your brand - all for free. Why Podcasting? Podcasting fosters meaningful audience connections, reshaping marketing strategies, and enhancing brand visibility. What to Expect: Unveiling the Power of Podcasting Crafting Compelling Content Strategies for Building & Growing Your Podcast Leveraging Podcasting for Brand Growth Real Success Stories & Practical Tips Don't miss this opportunity to gain inspiration, insights, and actionable strategies to elevate your brand. Reserve your spot now: https://lnkd.in/e3KBX2Mi #MarketingWebinar #Podcasting #BrandGrowth #PodcastPower

You can replace all your marketing with just video podcasting and see over 400% growth! Brand awareness: Podcasts are a powerful tool to build brand recognition and establish expertise within a niche, allowing businesses to connect with potential customers on a deeper level.    Audience reach: By distributing content through podcast platforms, businesses can reach a wider audience beyond their existing customer base, especially those who consume audio and video content regularly. over 82% of mobile users consume video content.   Customer trust: Consistent, informative podcast episodes can foster trust and loyalty among listeners, making them more likely to consider a business's products or services.    Lead generation: Podcasts can be used to capture leads through calls-to-action, website visits, and email opt-ins, driving potential customers to engage further with the brand.    Monetization opportunities: Businesses can generate revenue from podcasts through advertising, sponsorships, premium content subscriptions, or affiliate marketing. Here are some important things to factor in that we've battle tested. Quality content: Creating high-quality, engaging podcast episodes is crucial to attract and retain listeners.    Target audience: Understanding your ideal customer and tailoring content accordingly is key to maximizing impact.    Distribution strategy: Utilize various podcast platforms to reach a broader audience.    Marketing and promotion: Actively promote your podcast through social media, email campaigns, and other marketing channels. We've got a BLACK FRIDAY DEAL to launch your video podcast! COMMENT "PODCAST" BELOW and I'll send you the offer. or Jump on a quick call with me to get the details. https://lnkd.in/gvy4vNcm

"How can I monetise my podcast Darren?"..a common q when I'm doing a podcast workshop.. 👉 Here are some strategies to bring in a little revenue from your podcast: 1. Sponsorships and Ads: This is the most common way. Partner with brands that align with your content. You can do pre-roll, mid-roll, or post-roll ads. 2. Listener Donations: Platforms like Patreon or Buy Me a Coffee allow listeners to support you financially. Offer exclusive content or perks to incentivise donations. 3. Merchandise: Create and sell branded merchandise – think T-shirts, mugs, caps etc. It’s a great way for fans to show support and spread the word. 4. Affiliate Marketing: Promote products or services and earn a commission for every sale made through your unique link. Choose affiliates that resonate with your audience. 5. Premium Content/Resources: Offer a subscription model for access to exclusive episodes, early releases, ad-free listening or resources that may be valuable to your audience. 6. Live Events and Tours: Host live recordings, workshops, or meet-and-greets. Sell tickets and merchandise at these events. 7. Online Courses and Workshops: Leverage your expertise to create courses or workshops related to your podcast content. This can be a big revenue stream. 8. Consulting and Coaching: Offer your knowledge as a service. Help others start or improve their podcasts through personalised consulting. 9. Books and eBooks: Compile your best tips, stories, or insights into a book. Self-publishing is easier than ever and can complement your podcast content. Experiment with a mix of these methods to see what works best for your audience. And remember, consistency and value are key – keep delivering great content! 📹🎙️Want a FREE 45-page A-Z Podcast Guide! Topics include: Strategy, Production, Promotion, Tech, Monetisation, Live Streaming, Hosting, Guest Prep and LOTS more..👉 https://lnkd.in/gdGR7xdw

"How can I monetise my podcast Darren?"..a common q when I'm doing a podcast workshop.. 👉 Here are some strategies to bring in a little revenue from your podcast: 1. Sponsorships and Ads: This is the most common way. Partner with brands that align with your content. You can do pre-roll, mid-roll, or post-roll ads. 2. Listener Donations: Platforms like Patreon or Buy Me a Coffee allow listeners to support you financially. Offer exclusive content or perks to incentivise donations. 3. Merchandise: Create and sell branded merchandise – think T-shirts, mugs, caps etc. It’s a great way for fans to show support and spread the word. 4. Affiliate Marketing: Promote products or services and earn a commission for every sale made through your unique link. Choose affiliates that resonate with your audience. 5. Premium Content/Resources: Offer a subscription model for access to exclusive episodes, early releases, ad-free listening or resources that may be valuable to your audience. 6. Live Events and Tours: Host live recordings, workshops, or meet-and-greets. Sell tickets and merchandise at these events. 7. Online Courses and Workshops: Leverage your expertise to create courses or workshops related to your podcast content. This can be a big revenue stream. 8. Consulting and Coaching: Offer your knowledge as a service. Help others start or improve their podcasts through personalised consulting. 9. Books and eBooks: Compile your best tips, stories, or insights into a book. Self-publishing is easier than ever and can complement your podcast content. Experiment with a mix of these methods to see what works best for your audience. And remember, consistency and value are key – keep delivering great content! 📹🎙️Want a FREE 45-page A-Z Podcast Guide! Topics include: Strategy, Production, Promotion, Tech, Monetisation, Live Streaming, Hosting, Guest Prep and LOTS more..👉 https://lnkd.in/gdGR7xdw