Search 'n Digest #12
🎯 In this edition:
🎄 Only 4 spots remain for our intimate 18-person Search 'n Stuff Christmas dinner at The Counter Soho on Dec 12 - secure your seat before they're gone!
Catch the final ever SearchNorwich Christmas Special (Dec 4) - complete with SEO quiz and industry insights
Level up your PPC game at PPC Live #15 with expert talks on AI, analytics and GA4 (Feb 6)
Plus: Dive into our curated resources including the 2024 Google Ads recap, Black Friday SEO deals, and a practical KeyBERT clustering tutorial.
🎉 Search 'n Stuff x Podcast Growth Edition
📅 Date: Wednesday, January 15, 2025
⏰ Time: 18:30 - 22:00 📍
Venue: Linden House, Hammersmith, London
This event is designed to inspire, educate, and connect podcast creators and enthusiasts.
What to Expect:
✨ Four expert speakers sharing actionable insights on podcast growth, monetization, and content strategy.
✨ Drinks, snacks, and bites on us to keep the conversations flowing.
✨ A vibrant community of podcasting professionals and enthusiasts to connect with.
🎟 Tickets are live now!
🎤 Meet the Speakers
We’re thrilled to introduce a lineup of podcasting professionals ready to share their expertise:
Emina Demiri , Head of Digital Marketing: Beyond the Usual Suspects: Deciding on Your Podcast KPIs
Emre Onar, Digital Marketing Leader & Podcast Creator: Why Podcast Marketing Works & How I Built a Powerful Platform
Jo Cameron , Head of Content at Moz: Real Lessons from Creating a Search Marketing Podcast (And What I'd Do Differently)
Sarah McDowell, Freelance Digital Marketing & Podcast Consultant: How I Grew My Podcast from 200 to 800 Monthly Downloads (and Generated Money in the Process)
From defining your podcast’s success metrics to mastering marketing strategies, these experts will inspire and equip you with actionable insights to elevate your podcast.
✨ Why Attend?
Learn how to set podcast KPIs, scale downloads, and monetize effectively.
Connect with like-minded creators in a relaxed and inspiring atmosphere.
Enjoy complimentary drinks, snacks, and bites while engaging in meaningful conversations.
Whether you’re new to podcasting, a seasoned creator, or just podcast-curious, this event is for you.
💬 Let’s Celebrate Podcasting Together
At Search 'n Stuff, we’re all about creating spaces where learning, sharing, and connection thrive.
Join us for an evening that promises inspiration, collaboration, and plenty of opportunities to grow together.
🎄 Let’s Celebrate Together: A Search 'n Stuff Christmas Dinner
As the year winds down, we’re excited to host a special evening celebrating the incredible Search 'n Stuff community. Join us for an intimate and festive dinner where connections are meaningful, stories are shared, and conversations flow effortlessly.
Why Join Us?
✨ Connect with like-minded professionals in a warm and relaxed setting
✨ Share inspiring stories and experiences over a delicious meal
✨ Build genuine, lasting relationships within our amazing community
✨ Wrap up the year surrounded by good company and positive vibes
Event Details
📅 Thursday, December 12, 2024
⏰ Time: 8:00 PM
📍 Location: The Counter Soho, London (15 Kingly St, Carnaby, London W1B 5PS)
To keep this gathering meaningful and personal, we’re limiting it to 18 guests. This ensures a cozy, engaging atmosphere where everyone can connect deeply. Guests will cover their dining costs, and once registered, you’ll receive details on the set menu and pricing.
Complete the short form below to secure your place at our festive table. Spaces are limited, so act fast to avoid disappointment!
Let’s celebrate the season together with great food, meaningful conversations, and the best company. We can’t wait to see you there! 🎄
📚 Search 'n Resources:
2024 Google Ads Recap
This year, Google introduced a wave of powerful new features in Google Ads. Here's the recap of the biggest launches of 2024 and how they can help you connect with valuable audiences and drive better results towards your marketing goals.
SEO Black Friday and Cyber Monday Deals 2024
A collection of the best SEO-targeted Black Friday and Cyber Monday Deals this year by Aleyda Solís's SEOFOMO :
Keyword clustering with KeyBERT Tutorial from MLforSEO
With this beginner-friendly guide on working with KeyBERT, you will learn:
- The importance of keyword clustering for better content organization.
- A step-by-step tutorial on using KeyBERT for different text and keyword analysis operations, like n-gram analysis, text highlighting, and keyword extraction
- How to incorporate KeyBERT in your keyword research processes.
🌍 Looking Ahead: Events to Bookmark:
The LAST EVER SearchNorwich - 2024 Christmas Special
📅 Date: 4 December 2024
Don't miss an exciting evening of festive food, insightful talks and even an SEO-themed quiz at SearchNorwich!
Event Highlights
Two dynamic Talks: Brendan Bennett will be delivering a talk about common frustrations betweens agencies and clients And the creator SearchNorwich himself, Mark Williams-Cook, returns to the stage to deliver a talk about what he learned from his recent Google exploit discovery.
The SearchNorwich Christmas Quiz: The return of Mark's SEO quiz. Yes, there are prizes. Yes, it will get competitive.
Networking: Connect with fellow digital marketing enthusiasts, professionals, and experts. Share your experiences, discuss industry trends, and forge valuable connections that can benefit your career.
Refreshments: Enjoy complimentary festive refreshments as you mingle with other attendees and speakers. It's the perfect opportunity to relax, unwind, and exchange ideas.
PPC Live #15
📅 Date: 6 February 2025
Join the PPC Live event with 3 expert speakers, free drinks, free food and networking in London!
Event Agenda:
6.15 pm: Ad Copy Testing with AI Models – Gokce Yesilbas
6.45 pm: Customer Journey Analytics and Funnels – What You Don’t Know – 🐻 Russell McAthy
7.15 pm: GA4 in Action: Essential Skills & Hidden Features – Baris Asa
Don’t miss out—subscribe to our newsletter! We’re eager to share more exciting updates and valuable insights with you in future editions of Search'n Digest. Stay connected!