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If you’re not planning to hit at least ONE sales conference in 2025, you’re leaving money on the table. Sales isn’t just about making calls and sending emails—it’s about learning from the best, networking like a pro, and staying ahead of the game. 🏆 That’s why we’ve pulled together a list of 32+ must-attend sales events for next year. Whether you’re chasing quota or building your empire, these conferences will help you crush it in 2025. 👉 Read the blog here: https://lnkd.in/eEcCRMa4 What’s your go-to event next year? Drop it below! 👇

Wake-up Call—Before saying "yes" to that next industry event, every sales leader should pause and (re)evaluate the ROI. Face-to-face networking and event lead generation can be winners, but are you getting payback? Successful events for sales require clear goals, careful planning, and disciplined follow-through. According to a survey I picked up last week, events consume, on average, more than 10% of annual B2B marketing budgets, yet less than 20% of companies can demonstrate measurable returns. Planning is Key: 1. Know Your Why: Clear objectives are crucial. Whether it's networking with potential partners or gathering intel on competitors and industry movements, your goals must be clear. 2. Audience Alignment: Ensure the event is teeming with decision-makers who matter to your business—like direct clients and major players in your industry ecosystem. 3. Structured Networking: What opportunities does the event offer for real engagement? Pre-book meetings and plan social interactions to maximize every moment. Your preparation shapes your outcomes. Define what success looks like beforehand, be it follow-up meetings, strategic partnerships, or expanded market knowledge. Then, hold your team accountable for the follow-through. Click below for my list of event sales tips - Portage’s Mastering Sales Event Tips. "People do not buy goods and services. They buy relations, stories, and magic." – Seth Godin. Events can be gold mines, but only if mined diligently and purposefully. 👇 Have you evaluated your event ROI recently? What strategies have you found effective to get maximum ROI from your sales-attended events? Share your insights below! #SalesLeadershipTips #TeamPerformanceBoost #InspiredSalesTeams #ActionableAdvice

This is your weekend reminder that tradeshows and events are a sales and marketing strategy, not a cost of doing business… Let’s talk about post show execution. Too many companies are fumbling the 💰 after the show. ✅ First, ensure you are effectively capturing and collecting leads with personalized information. Personalized info is key. ✅ Follow up faster than you think. A quick note/email recapping your conversation or interaction and stating you are the contact or letting them know you’ll get them in touch with “x” goes a long way. I would email this the evening after you meet. ✅ I’m a firm believer that your leads need some type of grade/code/urgency label. This should establish where they go, typically either sales or mkg, how fast and the method in which they get followed up with. This avoids all “leads” being data dumped and handed to sales people for follow up, which sales won’t take seriously. Set sales up for success and show them you did. ✅ Setting and booking meetings at the show for after the show is an extremely underrated objective/metric. All companies should be doing this. ✅ Do you have a creative and differentiated way of following up to “hot” leads? ✅ Does MKG have a post show campaign ready to go for nurturing low intent leads with potential? Do you have a great newsletter? Or maybe an active YouTube channel with a following? I would leverage things like that. Know this, people come to conferences to learn and network, not to buy shit from you. Them buying shit is a bi product of the event if you execute right. One thing I firmly believe is that people all have a single burning problem they are thinking about or wanting to fix when they attend a conference. Question is, can you uncover that problem and help people you meet solve that problem? I say this because great follow up and good networking can be executed this way. Maybe you intro someone to a specific supplier or relationship you have who has a product/service that will solve their problem. They may not buy from you now, but you’re building a relationship where they will in the future or they will refer you.

Want to make the most out of that in-person event? Here are tips for driving leads during a private engagement. First, decide how you will collect leads, such as during the reservation process, holding giveaways during the event, or simply asking them to subscribe to a newsletter. Provide training to your sales team so they can network like pros. Networking should feel natural, offering value in exchange for personal information without overwhelming prospects. What's your best tip for networking at in-person events? #B2B #Sales #Networking https://lnkd.in/g3rEhyfs

Want to make the most out of that in-person event? Here are tips for driving leads during a private engagement. First, decide how you will collect leads, such as during the reservation process, holding giveaways during the event, or simply asking them to subscribe to a newsletter. Provide training to your sales team so they can network like pros. Networking should feel natural, offering value in exchange for personal information without overwhelming prospects. What's your best tip for networking at in-person events? #B2B #Sales #Networking https://lnkd.in/gnHUp9ir

Want to make the most out of that in-person event? Here are tips for driving leads during a private engagement. First, decide how you will collect leads, such as during the reservation process, holding giveaways during the event, or simply asking them to subscribe to a newsletter. Provide training to your sales team so they can network like pros. Networking should feel natural, offering value in exchange for personal information without overwhelming prospects. What's your best tip for networking at in-person events? #B2B #Sales #Networking https://lnkd.in/gbgDQh_n

Want to make the most out of that in-person event? Here are tips for driving leads during a private engagement. First, decide how you will collect leads, such as during the reservation process, holding giveaways during the event, or simply asking them to subscribe to a newsletter. Provide training to your sales team so they can network like pros. Networking should feel natural, offering value in exchange for personal information without overwhelming prospects. What's your best tip for networking at in-person events? #B2B #Sales #Networking https://lnkd.in/gc9jVsBN

Do vendor conferences work? Over the years, I have surveyed numerous companies and the ROI for most companies is less than 1%. That is on average, they generate no new income. In fact, the income they do generate was not new incom—it was prospects they were already in discussions with. When you equate this statistic, for most companies, vendor confidences are a losing proposition. So, Jason, are you saying companies should not attend conferences? Absolutely not. They should attend but shame on you for sending your sales team to pass out pens.They aren’t selling anything. Vendor conference should fall under marketing and be limited to speaking engagements or expert panels. For marketing purposes, it is like your billboard sign for your company. Sales professionals should be selling…instead, they are often tied up for 3 days as their pipeline dries up. But..but, my sales agent got 20 business cards 🤦♂️ Look, just because someone dropped a business card in a bucket to enter a drawing for an iPad, doesn’t equate to a successful lead. If I have to pander someone to get their card, there is a problem. What should sales people be doing? The most successful sales people I have known and what I do, is hustle from 8am to 12 noon and win the day by setting up introductory calls. If you win your day by noon—everything else is a bonus. The introductory call…is not a sales call—you don’t know if there is a true need or solution yet! The introductory call establishes the need and that your solution can address their need. It establishes budget and options to meet their budget needs and if you can deliver. This is how you win the day. But…we love distractions. We love getting buried in being busy. More reports! More charts! More graphs! Endless CRM manipulation to make our pipelines look good while falling short once again. 80% of sales people’s pipelines are padded and not even real. We have to face the brutal facts if we want to win. Stop with distractions and looking busy and go after results.

It's conference season! So prepare for your next trade show like a pro ⬇ Here are my keys to fruitful sales dialogue when exhibiting: Put together a 'sales blueprint': The Key to Maximizing ROI. I've been to conferences and felt it was a waste of time, and I've been a part of some that have been GAME CHANGERS for the business. It’s not just about showing up—it’s about knowing how to lead conversations, qualify prospects, and drive results. Here’s a structured blueprint can transform your approach: 🔍 Step 1: Attract attention... The first hurdle is getting people to stop by your booth. Whether it’s a creative hook or addressing pain points right off the bat, it’s about sparking curiosity. 📝 Step 2: Qualify quickly & don’t waste time... Start by identifying whether they’re a decision-maker or if you need to reach someone else. Quick, targeted questions help determine if they’re a real prospect. 💬 Step 3: Dig deeper ... Ask smart questions to learn what they’re using, the challenges they face, and what’s holding them back. This is your chance to uncover the hot buttons that drive their decisions. ⚡ Step 4: Deliver your pitch with energy...  When you know their pain points, you can tailor your pitch to solve their specific problems. Use action words, get them excited, and showcase how your solution brings real value. 🏁 Step 5: Close or set a follow-up... Whether you’re closing a deal or scheduling a follow-up, the key is not to let the conversation fade away. Leave with an action plan—send a calendar invite on the spot with a purpose that brings value. A sales blueprint helps you control the conversation and focus on outcomes—no wasted time, just meaningful interactions that lead to results. It's all about maximizing the ROI of your time and effort. Oh and don't forget to use your CRM to capture essential information, because you're about to forget who is who. Most importantly...FOLLOW THROUGH or your competition will. DM me if you want a blueprint template for sales teams w/ examples that I've used in the past. GL 👊

Want to make the most out of that in-person event? Here are tips for driving leads during a private engagement. First, decide how you will collect leads, such as during the reservation process, holding giveaways during the event, or simply asking them to subscribe to a newsletter. Provide training to your sales team so they can network like pros. Networking should feel natural, offering value in exchange for personal information without overwhelming prospects. What's your best tip for networking at in-person events? #B2B #Sales #Networking https://lnkd.in/gjdsagWu