Sea Monster Entertainment’s Post

Curious about how brands can authentically engage Esports audiences? 🎮 Check out our latest blog post, where our Junior Creative Strategist, Edward Hillman, shares his take on how to market to an Esports audience, and how to be authentic when you do. From knowing the right platforms to creating content that resonates, Ed's got the insights you need to navigate the wild west of gaming... 👇 https://lnkd.in/enq2GeVc

To wrap up my time SXSW with the UK Advertising I wanted to share with you some of my key takeaways from my fun and insightful conversation with Charles Hambro and Jonny Shaw about the rise of gaming culture. 🎯 New Engagement Habits --> change in consumption behaviour --> from passive watching vs. active participation --> generational fandom 📈 Unstoppable Growth --> 3.3 billion active gamers in the world --> 69% of genz's watch esports --> 640 million esports fans by 2025 💰 Disrupting Monetisation --> community co-creation process --> rise of the creator's economy --> accessible to all, everywhere [photo credit] Arica Kress, it was awesome to spend time. Have fun tomorrow, and cursh it. #sxsw #beyondgameplay #gaming

💡 The way fans engage with live sports has changed, and the second-screen experience is leading the charge. Real-time stats, interactive features like polls and prediction games, and exclusive content are some of the tools sports organisations are using to enhance the matchday experience. With over 80% of fans using a second screen while watching live events, this trend is reshaping how sports organisations connect with their audience. Discover how embracing the second screen can boost fan engagement, deepen loyalty, and create a more immersive matchday experience. https://lnkd.in/dj42QzHN #SportsTech #FanExperience #SecondScreen #FanEngagement #DigitalTransformation

The line between video games and social media has blurred 🎮 In The Media Leader US, Kevin Fulmer explores why gaming could become just as essential to marketing as social media, and how platforms like Discord and Twitch offer huge opportunities to connect with engaged audiences. Could gaming be the next big thing in digital strategy? Dive in to explore👇 https://lnkd.in/dqchwvxn #DigitalMarketing #GamingStrategy #SocialGaming

🌱 1/3 of younger fans actively look for and engage with competitive elements through sports content, and 50% are more likely to play games whilst watching sport (Nielsen). In partnership with the Canadian Football League, we're helping them to capitalise on this trend by powering: 📺 New immersive, augmented broadcasts that visualise key insights such as player names and location, speeds, time to throw and more. 🕹️ A connected, interactive Game Zone which links multiple game formats to engage fans and capture their data at any stage of their journey. 🏆 Integrated fan loyalty and incentives that reward fans for repeat engagement on its O&O properties. #fanengagement #gamification

Gaming isn’t just about playing—it’s a vibrant space where 2.4 million Hungarians come together to connect, engage, and have fun. Through our exclusive collaboration with inStreamly, we’re enabling Hungarian brands to connect with gamers through authentic, engaging sponsorships that resonate with both streamers and their audiences. With real-time streaming integration and innovative ad formats, this partnership opens up new ways for brands to create meaningful connections in the gaming world. If you are interested to discover how we’re bringing brands into the gaming universe, look for the link in the first comment 👇 #PublicisGroupeHungary #PublicisMedia

We're thrilled to share the outstanding results from our latest event, proving that streaming alone is old school! 📺❌ Highlights: +15K Live Viewers: Our event attracted a significant audience, but that was just the beginning. +441K Screen Views: Users didn't just watch; they engaged deeply with our platform. High Engagement: Viewers bought tokens, played games, and explored our marketplace even though the event was free to watch. Key Insight:  The new generation of streaming platforms must offer more than just video content. At EX Sports, we provide an integrated experience where users can enjoy games, shop in our marketplace, and much more. This holistic approach not only enhances user engagement but also allows organizers, brands, and host countries to cross-promote their services effectively. Stats: - 10,740 Accounts Created on event day - 13,616 Wallets: Users are actively engaging beyond just watching. - 9100 EXSC Tokens Sold Games Played: - Urbanball Championship: 1128 games played by 119 unique players. - Camel Game: 71 users participated with 120 predictions, 16 qualified camels, and 226 camels airdropped. Conclusion:  The success of our recent campaign underscores the need for more engaging streaming platforms. By providing a rich, interactive experience, we can drive registrations and keep users coming back for more. Join us in pioneering the future of streaming! 🚀 #EXSports #StreamingRevolution #UserEngagement #TechInnovation

Community and fandom take the spotlight at Cannes Lions this year! Engaging discussion at #sportbeach with julie huddon Claire Nance, and Ajit Sivadasan, moderated by Brad Simms, delving into gaming culture and community insights for brands. Key takeaways: - Online Gaming can positively impact cognitive function and development, challenging the notion of "wasted hours online." - Prioritizing a player-first approach directs brand initiatives towards community building over traditional advertising tactics. - With advancing technology, experiential gaming is on the horizon as the next evolution. #MediaLinked #CannesLions #GamingCulture

Creator led watchalongs will continue to gain momentum It's interesting to see the Esports World Cup open up co-streaming rights for creators. This means creators can host a watch party with commentary where they’re broadcasting the official feed of the EWC on their channel. BUT there is a catch. It's non-commercial rights only. So creators can't integrate any sponsor segments into their stream, including stream overlays, shoutouts or product placements. I love that we’re on the brink of deeper experimentation in how sports are consumed, extending reach to more demographics. A movement we call ‘Decentralised Streaming’. But I think for this to truly work rights-holders need to find workarounds to value the reach and engagement creators bring (i.e by allowing them to monetise), whilst not upsetting fee paying broadcasters. H/T to Mohammed Sayeed Khan for highlighting this in the Sports Pundit chat.

No sooner had we announced that the MLBB league had racked up one billion hours of viewing time than the LoL Worlds series crossed the same ONE BILLION HW line ❗ 🚀 🚀 🚀 🚀 🚀 It should be noted that we've been collecting data since 2016 and just started with the Worlds 2016 event and series. Do not forget that LoL Worlds started in 2011. That means that Esports Charts & Streams Charts missed a significant viewership data set between 2011 and 2016. Among other things, note that one of the most popular games needed 8.5 times less airtime to achieve this result. This is also an important metric for determining popularity in combination with other metrics. Well, the LCC series is coming up. We're waiting! More details are at the link below. https://lnkd.in/dXXXvZiu #newrecords #newrecordsagain #audience #popularity #marketing