ICHI Worldwide’s Post

The Financial Times recently unpacked how young people’s interest in watching sporting events is waning, threatening a business model built on broadcasting rights. According to recent data, one key driving factor is the desire for more personalised and interactive experiences. That’s why the gaming industry is actively reshaping sports engagement, particularly among Gen Z 📰 Several sports leagues and brands have seized this opportunity by entering the gaming market, in order to sustain their influence and foster community engagement around sports fandom with a new audience. 🥅 Read all about this evolving landscape of sports engagement here👇 https://lnkd.in/dPgPgP9Z #InteractiveGaming #SportsEngagement #GenZ

The line between video games and social media has blurred 🎮 In The Media Leader US, Kevin Fulmer explores why gaming could become just as essential to marketing as social media, and how platforms like Discord and Twitch offer huge opportunities to connect with engaged audiences. Could gaming be the next big thing in digital strategy? Dive in to explore👇 https://lnkd.in/dqchwvxn #DigitalMarketing #GamingStrategy #SocialGaming

In today's world, live viewership is only half the equation. Post-event stats are more and more important to understand your audience and your impact! 🔍 Calculating post-event analytics can help: ✅ Identify long-term fan engagement ✅ Measure the impact of specific matches or content ✅ Understand why certain content has staying power. For example, despite pulling a larger live crowd, #VALORANTMasters Madrid had less staying power than #IEM Cologne. Fans kept coming back to Cologne VODs, rewatching key plays and sharing the highlights. Post-event stats and how Esports Charts gives you the tools to access them: 📰 https://lnkd.in/dCVMbpje

Ever wondered what esports fans' unique traits look like, in visualized data? Well, Loadout's case study on Team Liquid's fan personas just dropped. In case you didn't know: Loadout is Unlocked's esports & gaming audience data subsidiary, powered by GWI Core's attitudes & interests lists. Seen in the TL case study, Loadout can cross-analyze fan personas' brand sentiments and consumer behaviors to support current brand partnership fits or prospect new ones. Sponsorship cases, campaign success and community engagement — all benefit from the likes of attitudinal data and a granular understanding of fanbases's interests and habits. Check out the TL case study here: https://lnkd.in/eip3PmC8 If you're at #ESILDN, come by the main stage at 12:40 for a live taste at Daniel Offen's showcase on “Understanding the Counter-Strike audience." Otherwise, reach out to him or Birger De Geyter to learn more.

🎮 As video game marketing experts, we believe that finding your voice on social media is crucial for any successful gaming studio. Finding your voice is the first step to connecting with your audience and delivering a positive brand experience.🤩 It helps gamers learn about your game and connect with you on an emotional level. In our blog post, "Finding Your Voice on Social Media," we dive deep into this topic to help you discover your unique voice and stand out in the crowded gaming industry. Check out the blog now and start crafting your authentic voice today!💥 https://bit.ly/4augac0 #socialmedia #socialmediamarketing #videogamemarketing #gamedevelopment

A new study sheds light on the motivations and preferences of esports players and viewers in Japan, offering valuable insights for stakeholders to better understand and engage their audience. Check it out here 👇 https://lnkd.in/eMb9iqxe

Esports and gaming continue to provide answers to one of the biggest questions the sports industry is asking: how are we reaching new, younger audiences? With 82% of esports fans aged between 16 – 44 and the global esports audience forecast to reach 641 million by 2025, the sport opens the door to create unique and engaging campaigns. How are brands activating in this space? Our latest insights spotlight innovative brand partnerships that successfully captivate fans and drive awareness. Read more ➡️ https://bit.ly/3TuK76k #poweringpartnerships #sportssponorship #brandpartnerships

Our Q3 2024 Live-Streaming Trends Report is Out! Download for Free now! https://lnkd.in/dyKqVNvV 🚀 The live-streaming industry is bouncing back stronger than ever, with 8.5B hours watched in Q3 2024 – a 12% increase from the same time last year. Our latest quarterly report dives deep into the trends shaping the market, including: 🏆 Esports is thriving! With an 8% YoY growth in viewership QoQ, the esports industry continues to captivate audiences globally. 🎮 Kick’s rise to #3: With 534M hours watched, driven by a 59% growth in Spanish-speaking audiences. 🌟 Record-breaking streamers: Ibai’s La Velada del Año shattered peak viewership records with 3.84M concurrent viewers, while Ironmouse became the most-subscribed Twitch streamer ever with 320K subscribers. Want to see how platforms, publishers, and creators are shaping the live-streaming space? 📊 Download the full report now and stay ahead of the curve.

🎮 Level up your marketing strategy by tapping into the gaming world! Gamers spend an average of 7 hours a week in immersive worlds - a valuable window of opportunity for brands to tap into an engaged and attentive audience. But remember: respect the space, add value, and never interrupt the game! 🕹️👾 #MarketingTips #GamingAudience #LevelUpYourStrategy #GlitchHub

Who said gaming isn't a social experience? 🎮 🕹 More than half of mobile gamers enjoy playing in social spaces during the day, a prime opportunity for brands to engage with their audience 🤳 Check out our whitepaper on the IAB for more insights on how brands must adapt to changing gamer behavior: https://lnkd.in/eu3egQC5