Sosti Ropaitis’ Post

Our EVP, Global Growth & Partnerships Aida Andersson and CEO Max Proctor are heading to Advertising Week New York 2024! 🚀 They’re looking forward to diving into the latest advancements in advertising and exploring how innovative brands can leverage gaming to elevate their advertising strategies.🎮 If you're attending and interested in exploring how gaming can transform your brand's approach, don’t hesitate to reach out and connect! #AdvertisingWeekNYC #GamingInAdvertising #InnovativeBrands #BusinessDevelopment

In this clip from the IAB UK’s Gaming Upfronts our Head of Gaming Innovation and Delivery, Jessica Whatson, breaks down her top tips for brands that want to remain compliant when engaging under-18 audiences: 🎮 Understand the ad placement  🤝 Know your audience  🎨 Get creative & be authentic 🔒 Work with an expert Want to learn more about activating your brand safely in gaming spaces? You can check out the full session here 📽️ 👉 https://lnkd.in/eMC7yvAe #SuperAwesome #GamingUpfronts #GamingAdvertising #GenZ #GenAlpha

Discover the Latest in Gaming Advertising for 2024. With the gaming landscape ever-evolving, advertisers are adopting dynamic strategies to captivate audiences. See how gaming advertisers are embracing a diverse approach, crafting immersive experiences that resonate with gamers while leveraging analytics to refine their tactics and forge enduring connections. #gamingtrends #gamingadvertising #roblox #fortnite #esports #measurability #creativity

To wrap up my time SXSW with the UK Advertising I wanted to share with you some of my key takeaways from my fun and insightful conversation with Charles Hambro and Jonny Shaw about the rise of gaming culture. 🎯 New Engagement Habits --> change in consumption behaviour --> from passive watching vs. active participation --> generational fandom 📈 Unstoppable Growth --> 3.3 billion active gamers in the world --> 69% of genz's watch esports --> 640 million esports fans by 2025 💰 Disrupting Monetisation --> community co-creation process --> rise of the creator's economy --> accessible to all, everywhere [photo credit] Arica Kress, it was awesome to spend time. Have fun tomorrow, and cursh it. #sxsw #beyondgameplay #gaming

For those curious about innovative advertising solutions, check this out! During Advertising Week Europe in London, our Executive Vice President, Jean-Baptiste Godinot, presented "Engagement in Gaming: The Impacts of In-Game Ads on Brand Awareness and Perception." Watch the video below to learn more!

During Advertising Week Europe in London, Gameloft for brands discussed the significant impact of in-game advertising 🕹️ on #brandawareness and perception. Jean-Baptiste Godinot, our Executive Vice President, presented "Engagement in Gaming: The Impacts of In-Game Ads on Brand Awareness and Perception," highlighting how in-game ads drive #attention and #engagement, positively influencing brands. ▶️ Interested in exploring innovative advertising solutions 🎮? Watch the recording below. #Gameloft #Gameloftforbrands #AWEurope24 #VideoGames #MobileGames #Gaming

Some more incredible news from Future Anthem — we're excited to announce a powerful new partnership with Games Global for real-time personalisation. This collaboration will combine Games Global's real-time jackpot feeds with Amplifier AI's market leading machine learning capabilities to deliver engaging and personalised real-time marketing campaigns in the moments that matter to players. Its been a pleasure to work with James Buchanan and the wider Games Global team Andrew Booth & Kit Goodman-Edwards. To learn more about how Amplifier AI, our personalisation platform can help you in the race to real-time personalisation, feel free to reach out to me and John Atkinson.

Future Anthem announces a powerful new partnership with Games Global for real-time personalisation. This collaboration will utilise Anthem's all-in-one personalisation product #AmplifierAI to drive engagement across Games Global’s jackpot game collection — including popular brands such as Mega Moolah and King Millions™. Andrew Booth, Chief Product Officer at Games Global, said: “By leveraging Future Anthem’s Audience Identifier tool, we can effectively communicate in real-time with targeted customers, amplifying jackpot engagement to elevate the player experience on behalf of our partners.” Read more about the partnership: https://lnkd.in/eMy5-JB3 -- To learn more about Amplifier AI’s partner ecosystem and personalising every step of the player journey, reach out to Ian Tibot or John Atkinson.

🏆 Did we just level up? A big thank you to Digiday and Alexander Lee for covering some of the amazing milestones our team has accomplished so far: 📈 100M+ Monthly Gamers: we’ve doubled our audience year-over-year, becoming the 4th most-visited gaming property in the U.S. 🪙 Top-Tier Brand Partners: From Universal Pictures to Pringles, the biggest names are connecting with gamers through our platforms. 🕹️ In-Game Experiences: From Moment-Triggered Ads to branded mods like Power Rangers in ARK: Survival Ascended, we’re turning ads into immersive moments. Read the full story 👉 https://lnkd.in/d9BxZKNW #InGameAdvertising #GamingAdvertising #GamingIndustry

Gaming & Entertainment Marketing Strategies Chapter 9 of Tech Marketing by Santhosh Kumar Iyappan reveals how to tap into gaming and entertainment audiences. Discover ways to captivate this dynamic and growing market. 📖 Read now: https://lnkd.in/dEntDdVw #TechMarketingBySanthoshKumarIyappan #GamingMarketing #EntertainmentTech #AudienceEngagement #InnovativeMarketing #TechStrategies