Screenvision Media’s Post

🚀 You doing video marketing for your business? The latest IAB report reveals some eye-opening trends for 2024! 📈 🎬 Key Highlights: Explosive Growth in CTV and Social Video: Ad spends are soaring, with CTV and social video leading the charge. Massive Shifts in Ad Dollars: Money is moving from linear TV to digital platforms, capturing over half the market! 🔍 What This Means for Marketers: Budget Smartly: Prioritize where the audience engagement is highest. Innovate Creatively: Leverage the capabilities of these platforms to create compelling content. 💡 Stay Ahead: Dive into these trends to ensure your strategies are on point and your campaigns are more effective than ever. 🔗 Dive deeper into the full report and strategize your next move. See link below. #VideoMarketing #DigitalAdvertising #IABNewFronts #MarketingTrends #AdSpend https://lnkd.in/eQ7yR7fH

Emotional advertising is becoming increasingly vital in today's marketing landscape, especially during key seasons like Christmas. Research highlights that emotional ads can enhance a brand's pricing power by 40%. This type of advertising resonates deeply with consumers, making them more willing to pay a premium for brands that evoke feelings. Additionally, emotional ads are 27% more likely to go viral on social media, amplifying their reach and impact. My advice: Brands should embrace emotional storytelling in connected TV advertising to create meaningful connections with audiences. #EmotionalAdvertising #ConnectedTV

With the rise of ad blockers, how are digital marketers meant to pivot to bring their message to audiences? I shared my thoughts with MediaCat Magazine on how ads can (and should!) make the internet better, not worse.

In the dynamic realm of advertising, understanding the impact of emotional context is key to creating connections with audiences. A recent study conducted by the Alliance for Video-Level Contextual Advertising (AVCA) explored the impact of AI in contextual advertising in the realm of CTV. Our Key Findings: • From our analysis of the study, it's clear that emotional resonance plays a pivotal role in driving viewer engagement and brand affinity in CTV advertising. • Attention-Capturing Ads: Ads with emotional appeal grab viewers' attention four times more effectively than traditional ads, forging stronger connections between brands and audiences. • Enhanced Brand Recall: Viewers remember emotionally resonant ads twice as well without prompting and four times better with a little nudge, emphasizing how emotions imprint brands in viewers' minds. • Increased Brand Interest: A significant 42% of viewers show greater interest in products and brands showcased in emotionally engaging ads, marking a notable shift in how consumers connect with advertising content. • Negative Impact of Poor Brand Suitability: Ads perceived as unfit disrupt viewer engagement, resulting in a 54% decrease in product interest and a 31% dip in brand favourability, underlining the importance of aligning ads with the right context. Read the full AVCA study and explore further insights in our latest blog post: https://loom.ly/mttfk9U

New study from CIMM and Go Addressable demonstrates the power of addressable as a smart and efficient reach extender “…when linear campaigns reach as much as 40% of an audience, addressable ads 20 to 40 more reach points, a lift of 32% to 87%. When a linear campaign’s reach is higher than 40%, addressable adds 5 to 10 more reach points, providing a lift of 15% to 28%, the report said. Great work and love seeing the brilliant Jon Watts and Larry Allen both quoted ! https://lnkd.in/eeg4kteB

#Personalization in media helps brands align their #content and #advertising with audience interests, but it requires a lot of data. With #ThirdPartyCookies phasing out, the analysts at #Nielsen suggests using #HashedEmails (HEM) and other identifiers to enhance cross-media campaign effectiveness.

The ad spend on short-form videos is set to skyrocket, growing by a CAGR of $145 billion by 2028! 📈 📱 With platforms like TikTok, Instagram Reels, and YouTube Shorts driving engagement, short-form content is quickly becoming the go-to for marketers looking to capture attention. 👉 If you haven’t already invested in short-form video, now is the time! 👈 How is your brand leveraging short-form video to connect with your audience? 🤔

Bain & Company surveyed 5,000 people's media consumption. The consumer data from this study offers some helpful insights for digital marketers and advertisers competing for quality engagement and differentiation in a saturated space. In short, audiences are: 1️⃣ More distracted 2️⃣ More fragmented in what they engage with 3️⃣ Expecting new, high quality content to be delivered at a more rapid pace than ever before What does this mean for marketers and advertisers, especially in digital and social? Targeted, personalised content is going to win. It's less about views and impressions and more about the quality of engagement. #digitalmarketing #advertising #audiencebehaviours

First-Party Data and AI are Reshaping OTT Advertising 🎯 As OTT content grows, media owners must leverage first-party data and AI to deliver highly targeted and interactive ads. 📈 Media owners using first-party data have seen up to a 25% improvement in ad relevance and engagement. 🤖 AI-driven ad strategies enhance precision targeting by 30%, helping brands connect with niche audiences. 💻 Interactive ad formats on OTT platforms have increased viewer interaction and engagement by 20%. Read More: https://lnkd.in/gBxxbnt4