Reticle

What a year it’s been! We’re so thankful for your continued support in 2024, and we can’t wait to achieve even greater things together in 2025. Check out our Reticle Wrapped below! https://loom.ly/vJByWpY

We're excited to announce our partnership with Innovid to bring video-level contextual measurement to CTV via the IRIS_ID. This is setting a new standard for measurement and proving that contextual targeting is not just an alternative but the future of effective and privacy-first video advertising. ✅ Advertisers: Maximize the effectiveness of contextual intelligence to allocate more spend to high-performing content. ✅ Publishers: Monetize video inventory, especially FAST, more effectively with contextual segments that meet advertiser demand. ✅ The Ecosystem: Build more trust and transparency for CTV advertising with solutions that are scalable, data-driven, and protect the privacy of viewers. Click below to learn more! IRIS.TV’s data partners for this solution include 4D Contextual, Captify®, GumGum, Pixability, Reticle, Sightly, Silverpush, Spot Runner, Inc., and more. All future data partners will also be available in Innovid’s measurement platform. The product capability will initially be made available for buyers executing from Viant Technology and Magnite Clearline, and more. #connectedtv #programmatic #adtech #contextualadvertising #FAST

Thank you, IRIS.TV and Nancy (Neumann) Grey, for your continued partnership! I’m excited to get this up and running for our Reticle clients — 2025 is shaping up to be an exciting year! Check out the official press release in the comments below. Let’s level up your contextual buys with Reticle by using emotion-driven targeting that you can now measure and optimize with Innovid!

Your brand deserves more than just impressions—it deserves to connect with the right audience in the right context. Reticle™ empowers advertisers to create impactful, emotionally aligned campaigns that engage consumers and drive meaningful results. From real-time insights to optimized placements, we help you stay ahead in a competitive market. Ready to boost your brand’s visibility and drive higher engagement? We’re here to help. Get in touch today: https://loom.ly/_4CILJM

With a new year on the horizon, now’s the perfect time to reassess your strategy and plan for success. Reticle empowers you to fine-tune your messaging by aligning your creative with emotional contexts that drive more engagement and brand lift. Reach out today to learn how emotional targeting can set you up for a strong 2025. https://loom.ly/_4CILJM

2025 is the time to “raise our game”… to Shift and Lift as an Organization. Hotspex Media and Reticle’s Josh Rosen #AI #contextualtargeting #programmatic

Unlock the power of emotional alignment! With Reticle, you can now assess how your creative aligns emotionally with your audience and track brand lift to see the true impact of your campaigns. Our platform offers both self-serve and managed service options, providing the flexibility to tailor solutions for your specific needs. Ready to see better results? Let's discuss how Reticle™ can help you boost engagement and brand growth. Reach out to Tricia today: [email protected]

Learn more about Reticle AI: https://lnkd.in/gitpG6yp

With brand safety listed as a top concern for 60% of marketers, Reticle™ delivers peace of mind by ensuring your ads are placed in contextually relevant, brand-safe environments. We focus on data accuracy and responsible ad practices to protect your brand’s reputation. Ready to learn more? Book your demo today! https://loom.ly/CO4xyXo

Emotional connections drive consumer decisions, especially during the holiday season. Reticle™ helps advertisers place their ads in content that matches the emotional tone of the moment, ensuring your brand connects with the audience where it counts. Learn more about how to optimize your advertising with our award winning contextual solution. Get in touch with our team today! https://loom.ly/_4CILJM