Shoshana Eilon

Cyfluencer's Yael Moav will be presenting about B2B influencer marketing strategies for 2025 on Tuesday, 24 September, for those curious marketers who will be in the Tel Aviv area. Additional gripping subjects to be discussed as well, ranging from SEO, Twitter/X, AI in marketing and more. Plus free breakfast! Check out the link in comments to register #marketing #digitalmarketing #influencermarketing #inpersonevents

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🤔 So… what’s on the agenda for Content Israel 2024? Our schedule is packed full of every content-related topic under the Israeli sun! 👉 We’ll be covering how to create compelling content, distribute it effectively, and measure its success. Our speakers will also address challenges like content saturation and maintaining brand integrity, all in the context of a fast-evolving marketing landscape. Take a look at the schedule and tell us: which session are you looking forward to most?? 👉 Everwall and giveaway - post about the event and make your way onto the Everwall for a chance to win 3 grand prizes from our partner ZoecialMedia - Organic Social Media for Tech Brands 🏆🏆🏆 😱 Wait, you haven’t even registered yet? Over 250 people have already signed up and tickets are limited! Now’s the time!! And we have a discount code too. Use code IA25 for 25% off your ticket >> https://contentisrael.com/ #ContentIsrael #ContentMarketing #DigitalMarketing #Marketing

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Have you been thinking about your 2025 AdTech strategy? Looking to learn more about AdTech or take your work to the next level? Israel AdTech is a great opportunity for you to mingle with the movers and shakers of the industry while learning best practices and insights from the best of Israel's AdTech experts. Register here ↓ #AdTech #BestPractices #StartupNation

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𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴: 𝗠𝗼𝗿𝗲 𝗧𝗵𝗮𝗻 𝗝𝘂𝘀𝘁 𝗮 𝗟𝗼𝗴𝗼 Hey everyone! 👋 As a graphic designer, I often get asked, "What exactly is branding?" Well, let me break it down for you. 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝘁𝗵𝗲 𝗮𝗿𝘁 𝗼𝗳 𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗮 𝗱𝗶𝘀𝘁𝗶𝗻𝗰𝘁 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. 𝗜𝘁'𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗷𝘂𝘀𝘁 𝗮 𝗹𝗼𝗴𝗼 𝗼𝗿 𝗮 𝗰𝗼𝗹𝗼𝗿 𝘀𝗰𝗵𝗲𝗺𝗲—𝗶𝘁'𝘀 𝗮𝗯𝗼𝘂𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗰𝗼𝗵𝗲𝘀𝗶𝘃𝗲 𝗮𝗻𝗱 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝘆 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝗰𝗿𝘂𝗰𝗶𝗮𝗹: 🔹 First Impressions Matter: Your brand is often the first thing people notice about your business. A strong, professional look can attract potential customers and make a lasting impression. 🔹Builds Trust and Credibility: Consistent branding shows you’re serious about your business. It builds trust and credibility, making customers more likely to choose you over the competition. 🔹Sets You Apart: In a crowded market, strong branding helps you stand out. It communicates your unique value and what makes you different. 🔹Emotional Connection: Great branding evokes emotions and creates a connection with your audience. It’s about telling a story that resonates with them. 🔹Drives Loyalty: When customers resonate with your brand, they’re more likely to become loyal advocates. Consistency in your visuals and messaging keeps them coming back. Remember, your brand is your business’s personality. Let’s make it unforgettable! ✨ Yaelimeli Graphic Designer http://www.yaelimeligd.com #GraphicDesign #Branding #DesignTips #VisualIdentity #BrandStrategy #CreativeDesign

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"Originality is key." 💡 Our very own Dana Shaviv, UA Technical Lead, Social, recently spoke in a webinar with experts from AppsFlyer and TikTok to discuss the state of ad creatives in app marketing. In this highlight from the event, Dana discussed the power of not just creative ideas, but also the plan that guarantees their success. Combining an understanding of current trends with awareness of your brand’s originality fosters better collaboration between marketing campaign managers and the creative team. Read more 📰 : https://lnkd.in/gTvdeHxJ #SciPlay #appmarketing #creativestrategy #mobilegames

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The new advancements in Optimove’s Journey Orchestration Platform include WhatsApp Integration, Self-Optimising Streams, and Web Inbox, empowering marketers to elevate customer engagement and drive business growth. Pini Yakuel, Optimove's Founder and CEO, said, "At Optimove, we're committed to empowering #marketers to realise their multipotentiality via powerful tools that allow them to truly connect with their customers in real time. https://lnkd.in/g66JhVz8

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Two years ago, we acquired an Israeli start-up (Adverifai) that was working to identify misinformation on the Internet. We invested heavily in the product and revealed it to the Cannes Lions crowd. I’m super proud of the team's work and all that investment. This year I heard from many customers asking me why Zefr didn’t also work on the open web. NO company can do everything well. Sure, you can do everything….but just not well. I understand that sometimes our customers don’t understand the difference between a robust solution and a check-the-box solution. But that fact doesn’t change Zefr’s commitment to the quality of our solution. When I look at our industry competitors (i.e. the legacy measurement providers), they clearly believe they are in the (static) software business. At Zefr, we understand that our business in safety and security is always evolving because the space is replete with adversarial agents attempting to monetize on harmful content. It becomes an aggressive cat-and-mouse game. The key to combating these agents of misinformation and brand safety is to aggressively INVEST. It never STOPS! That is why we maniacally focus on the walled gardens! It’s the space that gets most of our customer’s investment, AND it requires an ALWAYS innovation mentality to stay in front of the adversarial agents. If you are a public or private company and you settle for the “good enough” software mentality in the safety and security space, one day you will wake up and it won’t be good enough. The statement on Zefr’s Cannes signage could be applied to legacy ad tech companies. Building brand (or Ad Tech) trust is hard, losing it easy. #peanutbuttermanifesto

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🙋‍♀️ Did you know 20% of social media advertising budgets are wasted on 80% of creatives that fail A/B tests? In an interview with Walla one of the biggest Israeli news platforms, Founder and CEO 🚀Asaf Yanai shares how Alison.ai is turning the old-school ad game on its head by providing deep insights, actionable strategies, and next-gen creative solutions at the click of a button. Trusted by industry giants like Google, Meta, Warner Bros., and LG, Alison has already proven its impact on the advertising world. Now, with a record-breaking $13.3M seed funding round, the company is set to expand even further. 💡 Why Alison? ● No more guesswork: Leverage AI to analyze and refine creative performance in real time. ● Stop wasting money: AI identifies what works, cutting waste on underperforming creatives. ● Trusted innovation: Built on cutting-edge AI technology, with tools for content generation, sentiment analysis, and more. Asaf’s vision: “As it has changed and reshaped many industries, artificial intelligence is also revolutionizing the worlds of advertising and marketing - and Alison is at the forefront of change.” Ready to disrupt the way you advertise? https://lnkd.in/efXj5xYH #AlisonAI #Innovation #AIRevolution #MarTech #AdTech #FutureOfAdvertising

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I'm excited and proud to share my new and unique portfolio website! I’ve poured a lot of effort into creating a light, fast, and seamless experience, with a minimalist design that’s packed with interactive media. The entire site, including rich media from my Google Drive and YouTube, weighs in at just 93 KB! Pure html+css+.js. Built with patience and the help of five AI tools – ChatGPT, Perplexity, Claude, BOLT, and Copilot – it’s still a work in progress, but it’s already a powerful buisness card. I’ve always found it hard to explain exactly what I do, but now there’s a single place where you can explore it all, while the site itself is a sort of minimalistic generative AI code work of art. So whether you’re a colleague, client, student, or just curious about my work, here it is. Dive in and meet me: a creator, educator, designer, videographer, AI enthusiast, community builder, entrepreneur, and more. https://lnkd.in/d4uMEXyv

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## Episode 2 of our (Hebrew) #PMMiyaPodcast. Really excited for this one, for obvious reasons and for even more obvious reasons ❤️ Links in the comments ## It's easy to take for granted that at the end of the day, the main aspect of our job as #ProductMarketingManager is to effectively communicate what the product does (features), the benefits of using it, and how it addresses specific customer pain points. This focus on #messaging and #positioning is what 92% of respondents in a Product Marketing Alliance survey identified as a significant part of their role. Essentially, it's about crafting the words, expressions, problems, and solutions that position our product on "the right shelf" where it has the best chance to stand out and be chosen. Messaging and positioning are certainly not new concepts in the world of marketing and sales, and their precursors can still be found in supermarket aisles, retail stores, and car dealerships. When dealing with digital products that cannot be touched, tasted, or sat in, this task becomes particularly challenging, especially when the market is saturated with competing products, and differentiation through unique messaging is crucial. To give you a professional, practical, and experienced perspective on how to approach messaging for a wide range of products, from enterprise to small businesses, in an environment where differentiation is challenging and success is highly valuable, I've invited Lilach Dahan, Senior Director of Product Marketing at Kaltura. And in case some of you aren't aware, perhaps it's also time for a disclosure—Lilach and I are married, so you can imagine how our evening conversations on the couch might sound... Thanks as always to my beautiful partners in crime on creating this podcast Topaz Eitan Oryan Aviner Yair Ronen

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The combined social media following of the creators in this room last night was in the tens of millions… (And I was the lone straggler who creates nerd content on LinkedIn 😉) A big thank you to Eyal Baumel for organizing this important event, and to Odem Alagem אודם 🦪 for including me in this gathering of some of Israel’s most popular creators and influencers, all in service of sharing Israel’s story to the world, and fighting this uphill battle against misinformation on social media It was an opportunity to connect in person with some of the creators I follow, and learn from them (my ideation comes from other platforms). While I do focus on what I call creator-adjacent (ghostwriting), and the business/tech side of the creator economy, one idea struck me when I surveyed the room And that was the diverse range of popular creators, all creating engaging content for different audiences I felt I was in the room when the Avengers, X-Men, or A-Team all assemble to fight a gang of super villains (kind of true) 🦹‍♀️ Yes, most of the content was short-form video, and the platforms of choice were IG and TikTok, but no one was alike in the content they created What brought them together was a shared vision to share their (and Israel’s), story through their content In this case, it was for an initiative to support the ‘Iron Lion Zion’ track, link here: https://lnkd.in/gGGy7wzA Which was produced in order to raise money for to Brothers for Life, supporting injured soldiers, donation link here: https://lnkd.in/gdD8BZsQ And honestly, to take back the term “Zion” which in the bizarre world of social media, has been akin to using a slight But we OWN it ✡︎ This is not trivial for a few reasons, for local and global consumption One of the reasons is because there are aggressive elements in this country which are sowing division (and our enemies are watching…), so despite some of what one may see on social media about these internal fractures, these creators represented the diversity of the country This is important for Israel during challenging time… especially as there is currently an ongoing tenuous political situation That despite the differences, they came together in service of a higher calling… a cause The second one is despite the paradigm of binary thinking in how #Israel is portrayed online (and let’s be honest, Jews) by our detractors and haters, these creators serve as an example on the global stage of the diverse backgrounds (including minorities in Israel, such as Israeli Arabs), lifestyles, and ways of thinking The numbers on social media are not in our favor, (and on platforms such as TikTok the algorithms as well), but when I think about agentic people here in the country fighting against the odds, this room of creators is who envision moving the dial (P.S. I'm writing an article on the creator economy here in Israel, so stay tuned...) Montana Tucker Yoseph Haddad #israelunderfire #creatoreconomy #startupnation

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"I try my hardest to turn everything I do into a funnel" One of the most important takeaways from our most recent episode with Tal Mishaly, Head of Product Marketing & Growth at Guardio, is that being measurable is a state of mind. Link to the full (Hebrew) episode in the comment. If a channel you're owning, an asset you're maintaining, a project you're running - don't come with built-in measurements, come up with significant touch points that you can use to "draw" a linear funnel and identify cohorts. This might feel forced or even counter productive at first, but this will signal 3 things to your organization: 1. You're a deep-digger that doesn't settle for surface level insights 2. You're goal-driven even if those have to be manufactured from scratch 3. You won't think of saying "it's really difficult to measure so I didn't" So how do you handle the inherent difficulty in measuring PMM work (even more so in B2B)? How do you personally bridge the measurement gap?

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What an amazing line-up of speakers we have for Content Israel 2024? Our schedule is packed full of every content-related topic under the Israeli sun! 👉 We’ll be covering how to create compelling content, distribute it effectively, and measure its success. Our speakers will also address challenges like content saturation and maintaining brand integrity, all in the context of a fast-evolving marketing landscape. Take a look at the schedule and tell us: which session are you looking forward to most?? 👉 Everwall and giveaway - post about the event and make your way onto the Everwall for a chance to win 3 grand prizes from our partner ZoecialMedia - Organic Social Media for Tech Brands 🏆🏆🏆 😱 Wait, you haven’t even registered yet? Over 250 people have already signed up and tickets are limited! Now’s the time!! And we have a discount code too. Use code IA25 for 25% off your ticket >> https://contentisrael.com/ #ContentIsrael #ContentMarketing #DigitalMarketing #Marketing

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Great convo with James Abraham on building trust in your sales funnel.

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If you're an Israeli startup, you most probably don't need that expensive PR firm in the US/UK to get the media results you're looking for.... Here's why: 🌍 close physical proximity to journalists doesn't provide a significant advantage anymore, PR is all about crafting great/timely/relevant stories, targeting the right journalists and ultimately, the hustle. The days of wining and dining journalists are long gone (except at industry events, who doesn't love free food at events?!). 💰 the large retainer that US firms want you to pay isn't that large for them. US firms charge astronomical prices. For startups, they charge less but almost always put junior people on your account to make up for it, regardless of what they promise. 🚀 back to the hustle - Israelis have it. Even "anglo" Israelis. We spend less time making powerpoints to prove that we are working, and more time actually hustling to get the best results we can for our clients. Sometimes going abroad can make sense, especially when it's a hyper-focused agency in a very niche industry, or when a company has gotten so large that they truly need 5+ people on their account...but these are very rare exceptions. I'll admit it, we've lost business to PR agencies based in the US. It irks me every time because I know that odds are, they will be paying a small fortune and not receiving the results that make the investment worthwhile. Almost always, I monitor the coverage and check in with the company a few months down the line to have them tell me that they aren't getting the ROI they expected. My advice: before jumping across the proverbial pond, see if your communications goals can be met by a local team (White City Media *woot! *woot!) that can bring you good results consistently and provide solid ROI, while also being able to strategize face-to-face over coffee in Tel Aviv, or any other city in our innovative country. 🇮🇱 #PR #startups -

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Israel AdTech is back! Join us in Tel Aviv this December 10th to end 2024 with everything you need for your 2025 AdTech strategy. What can you get from the event? Here are the top three things you won’t want to miss. Sign up here >> https://israeladtech.com/ #IsraelAdTech #AdTech2024 #Networking #DataDriven #IndustryEvents

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WhatsApp Business and ChatGPT: A Dynamic Duo Transforming Customer Communication! 🌟 I'm thrilled to share an insightful new blog post from Commbox that delves into the revolutionary integration of WhatsApp Business and ChatGPT. This dynamic duo will transform customer service across industries, offering unparalleled efficiency and personalisation. In today's digital-first world, businesses must leverage cutting-edge technology to meet the high expectations of modern consumers. The integration of WhatsApp Business with ChatGPT is not just a technological upgrade; it's a paradigm shift in how we engage and support our customers. From healthcare to retail and education to municipal services, this powerful combination enhances customer interactions like never before. Explore the future implications of AI in customer communications and learn how to navigate the challenges and opportunities ahead. Take advantage of this must-read post that uncovers the potential of AI-driven customer service! Read the full blog 🔗https://bit.ly/3wVntfb #CustomerService #AI #WhatsAppBusiness #ChatGPT #DigitalTransformation #Innovation #CustomerExperience #FutureOfWork #Commbox CommBox

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I was recently included in the list of the 1,000 most active angel investors in Israel https://lnkd.in/erPY8utD (I invest in Israel, the US, and Europe) The authors (Joey Faur and Oz Hassine from Flashpoint Venture Capital) gave some great tips on reaching out to angel investors. Since the article is in Hebrew, I am providing the translation below for your convenience. ''When crafting your pitch, keep the message short and focused, and make sure to include several key elements: 1. Opening: Briefly introduce yourself and your startup. 2. Value Proposition: Highlight what sets your startup apart and why it’s an excellent investment opportunity. 3. Achievements: Emphasize significant accomplishments, such as winning competitions or participating in accelerators. 4. Meeting Request: Clearly state your intention to discuss a potential investment. 5. Attachments: Include relevant materials, like an investor pitch deck, but avoid overloading with unnecessary information. 6. It's important to maintain conciseness—a message that’s too long won’t get read. When an angel investor shows interest, you need to be fully prepared for the meeting. Have a deep understanding of all the details related to your idea—financial data, forecasts, key performance indicators, competitors, and anticipated challenges. Your pitch should focus on the investor’s areas of interest and address potential questions even before the angel asks them. Even if you don’t secure an immediate investment, continue to nurture the relationship with the angel investor you met. Regular updates on your startup’s progress can keep the door open for future investment opportunities. Avoid Common Mistakes Now, let’s discuss two common mistakes you should avoid: 1. Failing to Do Research: Research investors before reaching out to prevent unnecessary misunderstandings. 2. Understanding Angel Risks: Acknowledge the risks angels face, such as dilution of equity and later-stage investments. Showing angels that you understand their perspective can increase their trust in your ability to make good use of their money.'' ---- Interested in investing in VCs & startups? let's connect.

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