Scott Benedict’s Post

Retail media networks (RMNs) are rapidly becoming one of the most lucrative digital ad formats, with predictions suggesting that by 2028, RMNs will contribute to 15.4% of all ad revenue, outpacing television advertising. How can retailers capitalize on this shift and the emerging market opportunities? Here are four ways retailers can enhance the efficacy of their retail media network and boost profitability in the process... #retailmedia #digitalmarketing

With the growth of e-commerce, retail media has emerged as one of the fastest-growing sectors in advertising. “In 2025, we expect to see more RMNs include in-store (both digital and physical signage), CTV, and creators as vital parts of their media strategy,” shared our General Manager of Retail Media, Leah Logan . Hear more from Leah and other industry leaders in this compelling article from Forbes. #RetailMedia #RMN

Just did a Q+A with Lauren Johnson of ADWEEK about what's next for retail media in 2025. 🔮 A few of the themes for next year we discussed: 📺 What's necessary for retail media to begin attracting TV dollars 🔎 Why RMNs' near-term growth opportunity is still with on-site ads 🤝 The inevitable rationalization of RMN off-site ad partnerships ⚖️ The need for pragmatism over purity in the ROAS to iROAS evolution 🏦 Challenges to scaling financial media networks, despite high potential 🍬 The rise of experiential retail media and integration of creator content https://lnkd.in/gHGtQF7t

Retail media is shaking things up with a shift to offsite advertising, taking on connected TV, social, and programmatic. This move opens up new opportunities for brands to leverage first-party data beyond traditional retail channels. With ad spending on offsite programmatic retail media expected to hit $20 billion this year, the stakes are high but so is the potential payoff. Retailers are navigating uncharted territory as they balance lower margins and supply constraints in pursuit of growth. The key will be finding the right balance between innovation and sustainability in this rapidly evolving digital landscape. #RetailMedia #Advertising #Ecommerce

Retail media is growing faster than almost any other form of ad spend. 📈 With our Amplify Retail Media Network, it's easy to get in on the action. Learn more about changing ad spend 💰 trends: https://lnkd.in/gxXgFYa2

As retail media networks (RMNs) continue to surge in popularity, they’re poised to become a dominant force in the #digital #advertising landscape. Projections indicate that by 2028, RMNs will claim 15.4% of total ad revenue, surpassing traditional television advertising. Saba Arab, managing director Publicis Sapient, considers how can retailers leverage this evolving trend and seize the emerging market advantages? Here’s four strategies for #retailers to optimise their retail media networks and drive profitability. #retailmedia #retailmedianetworks #digitaladvertising #digitalmedia #retailers https://lnkd.in/eVpnX93W

As retail media networks (RMNs) continue to surge in popularity, they’re poised to become a dominant force in the #digital #advertising landscape. Projections indicate that by 2028, RMNs will claim 15.4% of total ad revenue, surpassing traditional television advertising. Saba Arab, managing director Publicis Sapient, considers how can retailers leverage this evolving trend and seize the emerging market advantages? Here’s four strategies for #retailers to optimise their retail media networks and drive profitability. #retailmedia #retailmedianetworks #digitaladvertising #digitalmedia #retailers https://lnkd.in/eNmcp_4f

https://lnkd.in/efFUfCxN Retail media will account for approximately one-fifth of worldwide digital ad spend this year, reaching $140 billion. Yet, with over 600 RMNs there is simply not enough money for all of them to be sustainable as the majority of retail media dollars go to only the top 7-10 retailers. #media #retailmedia #retailers #cpg

Off-site retail media ad spend will grow 61.5% this year to reach $10.64 billion, according to eMarketer's March 2024 forecast. Nearly 1 in 5 retail media ad dollars will be spent off-site this year. Off-site retail media ad spend will continue to grow more than 27% YoY through the end of our forecast period in 2028. By 2028, off-site US retail media ad spend will have almost tripled, hitting $28.05 billion. Get ahead of off platform, upper funnel planning today with OTT/CTV. DM me if you have questions or want to know more about how NBCUniversal is navigating this space.

🛒 The Ultimate Retail Media Ad Serving Guide Retail media ad serving is rapidly transforming the digital advertising landscape, with ad spend expected to reach $178 billion by 2028. Now accounting for 20% of total ad spend—up from just 10-15% in recent years—retail media is on track to surpass TV advertising and is one of the fastest-growing segments. As more retailers integrate retail media networks into their strategies, it’s becoming a must for brands and advertisers to engage shoppers effectively. What's included? 🛍 The Evolution of Retail Media Ad Serving ✅ Best Practices from Top-Performing Networks 📈 How to Launch and Scale Your Own Retail Media Platform Plus much more! ⏬ Download 'The Ultimate Retail Media Ad Serving Guide' today! https://bit.ly/4fpoT2q #RetailMedia #RetailMediaCloud #Kevel #Ecommerce #AdTech #RetailMediaNetworks #RMN #AdServing #eBook