S Brian Smith 🪜’s Post

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5x Your 7-Figure Business | Founder of Strategy Ladders | Strategy for Scale | Execution for Speed | Leading The Experienced Team You Can Trust to Scale Your B2B Service Business

Clients don’t speak in jargon. They speak in their own pain points. So why aren't you using your client's language? When we start exploring our client's sales offers, one of the first questions we ask is: Are you using the client's language in your sales pitch? Here’s what happens when you don’t: ❌ You sound disconnected. ❌ You lose trust before the conversation even starts. ❌ You make them work harder to understand how you can help them—and they won’t. You think you sound smart, but you don't. Clients WON'T learn your language. It’s your job to speak theirs. You need to show them you truly understand their current state, struggles, and desired outcomes. PRO TIP ↓ The language your client uses BEFORE they work with you is very different from the language they use AFTER their success. Don't jump to “post-success” language. They’re not there yet. Speak to the results they want, Not the process you use to get there. Because nothing builds trust faster than a prospect saying, “You’ve just described my exact situation.” My question to you: Would you buy your own offer if you were a client? Drop a comment 👇 with one way you could connect more deeply. ✌️🧡🌮

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Josh Bonham

You've built a cash flowing business, let us SCALE IT and Set You Free!

6d

This is another MAJOR reason to situationally niche down on the problem you solve for clients. They are likely to use the same language if they are experiencing the same problem and desiring a similar outcome. Clients that have NO solution awareness won't understand you at all. Clients that have some solution awareness, but NOT YOURS won't understand you at all. But clients in a specific situation will think you are a magical genie here to free you from the shackles of their situation. It seems magical, but is wildly practical.

Luke Shalom

CEO @ Atticus | Helping CEOs turn LinkedIn into predictable pipeline with inbound, outbound & AI tech.

6d

It’s so simple. Speak in their pain points and they will automatically think you have the solution.

Lisa Macqueen

Commercial Cleaning and Facilities Expert | Winner AFR 2024 Top 10 Best Places to Work in Australasia | Commercial cleaning services managed for you, not by you | Proudly B Corp Certified

6d

That's it! Stop talking at them. Start talking with them.  Well said S Brian Smith 🪜

Bruno Pankovski

Get a website that actually works for you 24/7 and doubles your monthly leads on LinkedIn and Google search | DM me “WEB” to get started

6d

Clients don’t have time to Google what you meant; they barely read emails.

Debora Prossomariti, M.Sc.

Authority building and inbound marketing for C-Level Executives & Entrepreneurs | Reached >15M views 100% organically | Formerly @Meta, Pinterest | Ranked Top 15 for Personal branding globally. 1st in Italy

6d

Using their language is the ultimate sign of respect... Love this S Brian Smith 🪜

Brigitta Ruha

Clay Enterprise Partner | I'll help you build a scalable outbound engine that gets meetings booked on autopilot in the next 180 days | Visit Youtube: @growth-today to see how

5d

having an honest and genuine conversation really goes a long way

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Tom Gray

Founder @ Flow | We help B2B executive teams dominate LinkedIn with content and outreach, so they become the go-to choice in their industry → Book call to see how it works

6d

Gotta love ‘copyjacking’ done right.

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Jack Squire 🏆

You’ve built a great career, I help you build a great life 🥳 Building a More Connected World 🌎 Social Superconnector 🫶 Agency Owner 💼 (soon to be) SaaS Founder 📈 Digital Nomad ✈️

5d

just had this conversation with a client the other day

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Aqeel Shahzad

Digital Marketing Consultant | Trainer | Strategy Maker and Executer | Digital Evangelist

5d

Love the vibe and the "Scarf" on Kas Andz shoulders 😊

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