Clients don’t speak in jargon. They speak in their own pain points. So why aren't you using your client's language? When we start exploring our client's sales offers, one of the first questions we ask is: Are you using the client's language in your sales pitch? Here’s what happens when you don’t: ❌ You sound disconnected. ❌ You lose trust before the conversation even starts. ❌ You make them work harder to understand how you can help them—and they won’t. You think you sound smart, but you don't. Clients WON'T learn your language. It’s your job to speak theirs. You need to show them you truly understand their current state, struggles, and desired outcomes. PRO TIP ↓ The language your client uses BEFORE they work with you is very different from the language they use AFTER their success. Don't jump to “post-success” language. They’re not there yet. Speak to the results they want, Not the process you use to get there. Because nothing builds trust faster than a prospect saying, “You’ve just described my exact situation.” My question to you: Would you buy your own offer if you were a client? Drop a comment 👇 with one way you could connect more deeply. ✌️🧡🌮
It’s so simple. Speak in their pain points and they will automatically think you have the solution.
That's it! Stop talking at them. Start talking with them. Well said S Brian Smith 🪜
Clients don’t have time to Google what you meant; they barely read emails.
Using their language is the ultimate sign of respect... Love this S Brian Smith 🪜
having an honest and genuine conversation really goes a long way
Gotta love ‘copyjacking’ done right.
just had this conversation with a client the other day
Love the vibe and the "Scarf" on Kas Andz shoulders 😊
You've built a cash flowing business, let us SCALE IT and Set You Free!
6dThis is another MAJOR reason to situationally niche down on the problem you solve for clients. They are likely to use the same language if they are experiencing the same problem and desiring a similar outcome. Clients that have NO solution awareness won't understand you at all. Clients that have some solution awareness, but NOT YOURS won't understand you at all. But clients in a specific situation will think you are a magical genie here to free you from the shackles of their situation. It seems magical, but is wildly practical.