Michael Pedone’s Post

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Founder | SalesBuzz.com | Dad of Two AWESOME Daughters | High-maintenance Husband | 80's Guitar Shredder

Why “Building Rapport” Can Actually Hurt Your Sales Calls We’ve all heard the advice: “Build rapport first before diving into the pitch.” But in reality, how you build that rapport can make or break the call. Here’s the thing: prospects know why you’re calling. Trying to force a casual conversation or over-emphasizing shared interests can come off as disingenuous. Instead of connecting, you risk losing trust before you even start. I’ve found that focusing on the prospect’s pain points immediately shows that you respect their time and understand their business. Authentic rapport comes from helping them see a solution to their challenges, not from small talk. Curious to hear how others approach this—do you lead with rapport or value? 🤔 Drop your thoughts below!

Ryan Howard

Helping Business Owners & Sales Professionals Thrive with AI Tools | Creator of The AnalytIQ Advantage Business Resource Hub | Employee Debt Resolution (Not Debt Settlement) Partner | AI Keynote Speaker

2mo

100% - prospects can tell when rapport is forced, and it often backfires. True rapport comes naturally when you focus on solving their challenges and guiding them through the solutions process.

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Wes Brackett

Director of Midmarket AE at KnowBe4

2mo

Totally agree Michael Pedone so many reps spend too much time talking about weather, sports, etc..... it's fine for a quick few seconds but as you mentioned, normally comes across as disingenuous at best. Good reminder.

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Agreed 💯

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