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The apparel modeled would not beryllium capable to acceptable the mean American woman. Corporate misuse of the word "body positivity" is thing new, but Fashion Nova's latest run whitethorn conscionable beryllium its cringiest peak. Presley Ann / Getty Images for Fashion Nova "Breaking News: Fashion Nova's Body Positivity Campaigns Are Going Viral," the Instagram carousel station reads, featuring women who each person the aforesaid assemblage benignant successful somewhat antithetic sizes. As good arsenic being shared to Fashion Nova's account, which has 21.4 cardinal followers, the run was promoted crossed the brand's partners. One illustration of this is the Shade Room, which has 29.3 cardinal followers, who shared the station with the caption, "The cleanable swimsuits to acceptable each body!" The main representation utilized to beforehand this "body positivity campaign" appears to diagnostic the "Aubrie Gems 2 Piece Bikini," which goes from XS to XL. According to Fashionova's size guide, this is from a 32A to a 40D i.e. not positive size. Fashion Nova / Via instagram.com A reminder that the mean US pistillate wears a size 16 to 18, which Fashion Nova puts betwixt a 1X to a 2X.  The largest exemplary utilized successful the station is simply a 1X, but the bikini she's modeling — the "She Sells Seashells 2 Piece Bikini" — is lone disposable for purchase successful sizes XS to XL. The aforesaid is true of the "Island Wonder 3 Piece Bikini Set⁠" which the 1X exemplary besides advertises. As idiosyncratic whose covering size fluctuates betwixt consecutive and positive sizes, I cannot stress capable however often brands volition usage images of bigger models successful their campaigns conscionable to person comparatively fewer plus-size options available. Fashion Nova does connection some apparel successful a 3X, but it totals to astir 3 pages of covering connected their show — a driblet successful the water for the accelerated manner brand. "Body positivity" is simply a word that brands and societal media emotion to dilute, but we owe it to the Fat Activists warring for liberation for decades. As National Association to Advance Fat Acceptance Chair Tigress Osborn put it, "If unneurotic doesn’t see the abdominous radical and Black radical who made Body Positivity imaginable — arsenic good arsenic different marginalized bodies — it’s not Body Positivity astatine all." Brooks Kraft / Sygma via Getty Images "Unfortunately, arsenic much radical started utilizing hashtags similar #loveyourbody and #allbodiesarebeautiful, the astir marginalized bodies successful nine person go marginalized again wrong the precise question they started," she further wrote. So, 1 indispensable inquire erstwhile seeing advertizing similar this — wherever are the ab...

65. Unlock Timeless Elegance: Fashion Secrets for over 50s with Jill from Doused in Pink Blog by Diane Gilman This Fashion Thursday we have practical and everyday fashion tips from Doused in Pink blogger Jill. She shares many a fashion tip, including how to be fashionable in the cold, using accessories to elevate an everyday outfit and the importance of solid basics in your wardrobe.  The Genesis of Doused in Pink Jill recounts how […] #boomers #babyboomers

🍂 Fall Fashion Meets Body Positivity: StitchFix's Game-Changing Campaign 🍂 StitchFix has launched a timely fall campaign that's setting new standards in addressing consumer pain points. Here's why it's turning heads: 1. Seasonal Relevance: As temperatures drop, StitchFix tackles the universal challenge of fall wardrobe updates. 2. Data-Driven Approach: StitchFix's research reveals a striking statistic: 88% of people experience stress or self-consciousness when trying on or searching for fitting clothes. 3. Influencer Collaboration: Enter Katie Sturino, body acceptance advocate and creator of #SuperSizeTheLook. StitchFix partners with Katie to provide expert advice on overcoming common fit frustrations. 4. Consumer-Centric Solution: The campaign directly addresses "fit-strations," offering practical tips to boost confidence in personal style. 5. Content Strategy: Katie's guide to tackling fit challenges aligns perfectly with StitchFix's mission of making fashion accessible and enjoyable for all. 🔑 Marketing Insight: This campaign showcases the power of combining seasonal timing, data insights, influencer expertise, and consumer pain point solutions into one cohesive strategy. Check out more from the campaign in a recent article I coordinated with People Magazine: https://lnkd.in/eqfa5ks3 #FallFashion #BodyPositivity #MarketingTrends #StitchFix #KatieSturino

🧐 Are we truly moving beyond the "skinny" trend? A recent article in the Telegraph highlights the complexities of this issue, and there’s much to explore. Here are some key points to consider: **Real models in ads:** Diverse body types resonate powerfully with audiences. However, it’s important to recognise that while variety adds representation, it can also lead viewers to focus on body differences instead of the fashion itself. 👗 **Fashion as art:** 🖼️ Avant-garde runway looks might not be practical for everyday wear, but they undoubtedly shape the trends we embrace. **Social media’s role:** Engaging in conversations about balancing diversity with a focus on design is essential. It connects the creativity of high fashion with the realities of what people actually wear. Do you believe that featuring diverse models detracts from the fashion, or does it enhance the overall experience? 🤔 Let’s hear your thoughts! 👇 #FashionDebate #Diversity #Inclusivity

Exploring the Role of Fashion in Building Social Status Fashion has long been intertwined with social status, serving as a powerful tool for individuals to project their identity, wealth, and social standing. Throughout history, clothing and accessories have not… #Fashion >>> Read more

Over the years I've watched the evolution of numerous power brands, witnessing their rise and sometimes painful fall. Resilience is key, but even the strongest brands have their limits. Victoria's Secret, historically more male-oriented in its messaging, has embraced the concept of "pivoting" to navigate through challenging times. The decline of Victoria's Secret was foreseeable, given its disconnect from evolving market trends. Inclusivity and diversity are pivotal for any consumer brand aiming to succeed in today's diverse landscape. The recent female focussed approach showcased in the company's October 15th fashion show in NYC exemplifies a strategic "marketing pivot" and offers an olive branch to disenfranchised consumers. However, the crucial question remains: Is this transformation too little, too late? Check out the insightful analysis here: https://lnkd.in/g9UJChU6

Size Doesn't Define Style: Let's Embrace Body Inclusivity in Fashion (and Life!) Imagine this: You walk into a clothing store, brimming with excitement to find that perfect outfit. But as you scan the racks, a disheartening truth settles in - limited sizes and styles that leave most people feeling invisible. This isn't just a shopping frustration, it's a reflection of a larger issue: the lack of body inclusivity in fashion. Did you know? In the US alone, over 70% of the population falls outside of "standard" clothing Studies show a strong link between body image dissatisfaction and mental health concerns like depression and anxiety   Here's the truth: fashion is for everyone, and feeling confident in what you wear is a powerful tool. It's time to move beyond outdated size limitations and embrace a more inclusive fashion landscape.   Why is body inclusivity important? It promotes self-love and acceptance: When everyone sees themselves reflected in fashion, it fosters a sense of belonging and empowers individuals to embrace their unique beauty. It fosters a healthier relationship with food and body image: By celebrating all body types, we can move away from the pressure to conform to unrealistic beauty standards. It's simply good business: A size-inclusive approach opens doors to a wider customer base, allowing fashion brands to truly connect with their audience. Let's rewrite the narrative! Share your thoughts on body inclusivity in the comments below. How can we create a fashion world that celebrates all shapes and sizes? #bodypositivity #fashionforall #sizeinclusive #bodydiversity #joandenizot

✨ This is why I started my shapewear brand!✨ Why should women have to wear unattractive contraptions in the name of "feeling slimmer"? Our Relationship with Clothes and Its Impact on Confidence Clothing is more than just fabric — it’s a powerful tool that shapes how we feel, how we present ourselves, and how others perceive us. Our relationship with clothes can deeply influence our confidence. When we wear outfits that resonate with our personal style, we feel more comfortable, authentic, and empowered. It's not about following trends but dressing in a way that aligns with who we are. The right clothing can: ✨ Boost self-esteem, helping us feel polished and professional ✨ Project confidence in any situation, from the boardroom to social events ✨ Allow us to express individuality, reinforcing our sense of self The key is understanding how clothing can be an extension of our identity. By being intentional with our wardrobe choices, we can build confidence from the inside out. “How does your clothing affect your confidence?” Let’s start the conversation 👇 #ConfidenceInStyle #PersonalBrand #StyleAndSuccess

Research...With fashion criticism in decline, this is the era of fashion cheerleading. Like most industries, fashion has only ever tolerated criticism. While a band of largely ageing voices are respected, few are celebrated in the same way as those who champion and spread positivity. I’ve been part of the problem too. Despite reviewing shows for years, I've never considered myself to be a fashion critic. I'm a self-proclaimed "fan not a critic" and my natural inclination has always been to promote what I love and refrain from creating content on anything that I don't. However, fashion, now more than ever, needs to be scrutinised and held accountable. While there are some great multigenerational voices that do just that, particularly on socials, few get the space that cheerleaders do. Following the "editors vs influencers" 2.0 discourse that eclipsed the fashion chat around Gucci AW23, it's been interesting to see which voices have been amplified at this season's shows. Most debate is framed as old world vs new world, but why shouldn't fashion criticism evolve in ways beyond the dilution of criticism? There should be space for blue square musings and honest criticism. As a new generation of voices continue to build platforms online, some surely should be encouraged to resuscitate fashion criticism in 2023 and beyond. While the vast majority of publications have largely muted criticism out of fear of upsetting the all powerful brands (and losing out on ad revenue), there's opportunity to build something less traditional. But fashion needs criticism, more than it needs cheerleading. Eugene Rabkin's recent Style Zeitgeit post frames the need well: "Designers who made fashion exciting, and therefore interesting, read the critics and felt this pressure. When the critics are replaced by pliant cheerleaders, that pressure is gone. We have never seen so much fashion as we do now, and it has never felt so boring. And herein lies the danger, that excitement about fashion is on its way out." It doesn't have to be Style Zeitgeist vs Style Not Com. Both and so much more can co-exist. However, I'd love to see more critical voices amplified.

REALITY CHECK: 🤯 Adding sizes doesn’t equal true inclusivity! Many fashion brands think adding a few extra sizes is enough. But real inclusivity means recognizing and embracing the diversity of body shapes, sizes, skin tones, ages, and needs to ensure everyone feels seen and celebrated.  🥳 In our latest blog post, we dive into what true inclusivity looks like, how to achieve it, and the challenges new brands face. Don’t alienate your customers! 🙅🏻♀️ Embracing inclusive sizing can enhance your brand’s image, boost customer satisfaction, and expand your market reach. Ready to take the first step? Click the link in the comments 👇👇👇 to read the full post. What’s the biggest mistake you see fashion brands making with inclusivity? Share your thoughts in the comments! 💬 ____________________________________ 👋 Hi there, I’m Kristen Anderson, creative designer + founder of the KRSTN NDRSN design agency. If you’re enjoying my content: 🔔 Ring my bell + be alerted to my new posts 🔗 Take our fashion biz level-up quiz to learn the tangible steps to get your brand launched! #BodyPositivity #InclusiveFashion #FashionIndustry #InclusiveSizing