Sara McCracken FCIPR Chart.PR MBA’s Post

📄 Listen, press releases have their place in an overall PR strategy, BUT: I’d argue that 80%+ of ‘em could be a quickie blog or a LinkedIn post. But if cranking out press releases is your primary “PR tool” you just can’t help yourself, right? 🤷♂️ When all you have is a hammer… *everything looks like a nail*. 🔨 It’s time to be more selective. Reporters damn sure are. This is the way ✊ #publicrelations #pragency

My biggest tip as a consumer PR pro? Give thanks. Showing gratitude to a journalist (without pitching them something else!) is an easy, meaningful way to standout from the hundreds of pitches writers and editors receive daily. Sending a thank you email is a small gesture. It takes less than two minutes to let them know how much I value & appreciate their work. Do it for 30 days and see the difference.

How NOT to do PR… Did you know that there are lots of rules to play by when you are embarking on the wonderful world of PR? Did you know there are SURE fire things journalists HATE when it comes to pitches? Did anyone hear of Food and Restaurant critic Jay Rayner’s open letter to PR’s last week where we let loose on the things that infuriate him….and that’s when he’s dealing with ‘industry experts’. (It does boil my blood that PR professionals are getting this wrong, as it gives the industry a bad name and then puts journalists on the defensive as a matter of course, but if they can’t get it right how are you supposed to?!) As a heads up his 3 biggest bugbears were * “irrelevant pitches” (sending story ideas or interview guests that do not relate to his topic of specialism or how he works. Many people carry out PR with a ‘blanket hit list’ and simply blast off the same info to multiple journos. This does NOT work. * “a minimum amount of research” (this ties to the above - you need to know the publication inside out to be able to powerfully pitch * And “So many damn follow-up emails” (it’s important to know when enough is enough and how to follow up without pissing them off! I have pulled together a guide of ‘8 Things That Guarantee a PR Fail -& Tips to Avoid These’ , with advice on how to do these things properly. Drop me an emoji if you’d like me to send you this xx

📄 Listen, press releases have their place in an overall PR strategy, BUT: I’d argue that 80%+ of ‘em could be a quickie blog or LinkedIn post. But, hey, if cranking out press releases is your primary “PR tool” you just can’t help yourself, right? 🤷♂️ When all you have is a hammer… *everything looks like a nail*. 🔨 It’s time to be more selective about what you try to pass off as “news.” Reporters damn sure are. This is the way ✊ #publicrelations 👇

A perfect answer for the people asking me "yu ka howe hai public relason? 😵💫" This well explained chart makes us understand what PR stands for? I worked as a PR executive and now as a Head made me realise the essentiality of the marketing for a brand. I have seen so many crisis of the companies/brands on which i worked hard and my seniors trained me well to analyze and also to determine the problems of the client to fill the gaps. PR is not only press releases, articles. Its about seemless relations, our beloved clients, and our lovely journalists. Bhai hua clear? 😂 #publicrelations #brands #crisis #publicrelationsbrands

This may be one of the best PR tips we can share. A lot of times PR people get caught up with trying to always give the best answer that we forget the simplest word sometimes is the best response. That’s why whenever we bring in a new client, one of the first things we tell them is we want them to say no to opportunities we bring if they are uncomfortable. It saves us both time and energy. #completepr #yeahthatgreenville #youcangreenvillesc #prtips #publicrelations

Useless questions in PR: - When can we get into The Economic Times? - How much time will it take for PR to show results? - How many journalists do you know? - How much do you charge? Useful questions in PR: - What publications should we target? - What type of stories will move the needle for us? - Which journalists should we connect with? - What budget will help us reach our PR objective? Believe it or not, your PR success depends on the questions you ask. #StrategyVerse #PublicRelations #Marketing

Asking the right question is the first step to getting ahead in your PR quest. #PublicRelations #Marketing #StrategyVerse

Digital PR Tip: Always analyse how journalists are framing stories in your industry. You can spot trends before they hit mainstream, giving you an edge in your pitches.

This new term hit me hard: ‘Nailing Your Local News Coverage.’ It means mastering the art of local PR. It’s akin to having your story featured on every local headline. (always in the spotlight) The trick? Follow these 5 insider PR tips in our latest article from this week's newsletter!👇