“I had the pleasure of working with Sara, and I can't speak highly enough of her expertise and insight. She has been absolutely incredible when it comes to providing advice on press releases and LinkedIn engagement strategies. Her deep understanding of how to craft compelling press content that captures attention and drives results is impressive. Additionally, Sara has a keen eye for optimising LinkedIn engagement, helping me navigate the platform effectively to build stronger professional connections and enhance visibility. Her practical tips and tailored guidance have made a significant impact on our outreach efforts. If you're looking for someone with exceptional communication skills, a strategic mindset, and a genuine passion for helping others succeed, Sara is the person you want in your corner!”
Sara McCracken FCIPR Chart.PR MBA
Dromara, Northern Ireland, United Kingdom
8K followers
500+ connections
About
Meet Sara
PR and communications consultant and trainer, who once worked on an alpaca…
Services
Activity
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A Happy and blessed Christmas to all. And a prosperous and healthy 2025! #happychristmas
A Happy and blessed Christmas to all. And a prosperous and healthy 2025! #happychristmas
Liked by Sara McCracken FCIPR Chart.PR MBA
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Tomorrow is Organ Donation Discussion Day, a day dedicated to life changing conversations. You are encouraged to open the conversation with your…
Tomorrow is Organ Donation Discussion Day, a day dedicated to life changing conversations. You are encouraged to open the conversation with your…
Liked by Sara McCracken FCIPR Chart.PR MBA
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Wishing a Merry Christmas to all my colleagues at resource | sustainable creativity and everyone in my network that is celebrating 🎄🎅🏽 Question:…
Wishing a Merry Christmas to all my colleagues at resource | sustainable creativity and everyone in my network that is celebrating 🎄🎅🏽 Question:…
Liked by Sara McCracken FCIPR Chart.PR MBA
Experience
Education
Licenses & Certifications
Volunteer Experience
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Committee Member
Lean In Network, Belfast
- Present 1 year 8 months
I have benefited enormously from Lean In Belfast and the fantastic network it has created, so I am delighted to give something back through this voluntary position.
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Acting Chairperson (former vice chair) & Member Board Of Trustees
Pure Mental NI
- Present 2 years 8 months
Health
Privileged to be able to use my skills in communications, public affairs and fundraising with this young-person led mental health charity, including delivering a communications strategy planning session and crisis management advice.
Vice chair from May 2022
Acting chair from August 2023 -
Committee Member
Guild of Agricultural Journalists
- Present 2 years 10 months
I have been a member of the Guild for a number of years and enjoy networking with local journalists and other key stakeholders.
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Co-Founder
Women in PR Northern Ireland
- Present 6 years 10 months
I lead leadership development, networking and support for women working in PR, working with my co-founder to put in place a programme of development sessions.
Women in PR is now a vibrant, supportive network with advice and assistance willingly given, leading to successful outcomes for all involved. Participants have successfully secured new roles and found a way to connect with senior profesionals within the industry. -
Public Affairs committee member
Chartered Institute of Public Relations
- Present 3 years 2 months
Politics
I work with public affairs colleagues from across the UK, providing a voice from a devolved nation, and hosting events for CIPR members.
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Advisory Committee Member
Food Standards Agency
- 4 years 1 month
Health
I contributed to a wide range of discussions, utilising my knowledge of the agri-rural and health sectors, providing from a communications and engagement perspective.
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Northern Ireland committee member
Chartered Institute of Public Relations
- 2 years
I shaped opportunities for the PR sector in Northern Ireland, including creating and hosting events.
Honors & Awards
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CIPR Gold award - best low budget campaign
Chartered Institute of Public Relations
I led the CIPR double-award winning Revive our World campaign for RSPB NI, which resulted in climate change legislation being passed in the Northern Ireland Assembly
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CIPR Gold award - best not-for-profit campaign
Chartered Institute of Public Relations
I led the CIPR double-award winning Revive our World campaign for RSPB NI, which resulted in climate change legislation being passed in the Northern Ireland Assembly
Recommendations received
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