Said AITMBAREK’s Post

So, here’s the thing: a lot of leaders and business owners are thinking about AI. They’re pondering how it might change their industry, disrupt their business model, maybe even replace that one task everyone secretly hates doing. But thinking and doing? Very different ballgames. The gap between thinking about AI and taking action on AI is wide—and growing. The risk? While you’re deep in thought, debating where to start, the companies that are actually moving forward are changing the rules of the game. They’re not just experimenting with AI; they’re embedding it into how they operate, serve customers, and innovate. If you’re stuck in the thinking phase, you might soon find that by the time you’re ready to act, the market has moved on without you. You’ll be catching up in a race that’s already over. It's not about the technology (as fascinating and wonderful as it is), it is about rethinking the position of our businesses, how we operate. So here’s the question: Are you going to keep thinking about AI, or are you ready to act before the gap becomes too wide to cross? Because in this game, the risk of not taking action might just be bigger than the risk of jumping in. If you are ready to talk through the thinking to move to the action, drop me a message or email me at michael@workinsights.io.

Is the “Reverse Andy Raskin” going to be a thing in the age of AI? I can’t find the post but yesterday someone slammed Copy.ai for taking out a billboard against “AI SDR” - which is both an emerging category of tools AND the name of one of those tools. The conversation osscilated between “they’re trying to take down this tiny startup!” to “no they’re just talking about the category/industry!” What this got me thinking about was a little different. I kept wondering “does it matter?” When it’s your company’s POV about something that you believe is fundamentally bad for the industry/ecosystem/business world/people at large, you could argue there’s almost a responsibility to say that, whether pointed at a competitor or not. Raskin’s strategic narrative talks about building a story around “the new game vs the old game” and I love the positioning exercise. In the age of #AI, I think we’ll start seeing more of the flip side of that coming from folks who AREN’T huge incumbents trying to protect market share. From folks who are building new businesses with a strong POV about how things should be done (and not done). “The RIGHT game vs the NEW game”

Starting with #AI in your business is easy, if you think like a crab. 🦀 Specifically, the hermit crab...I'll explain... Hermit crabs don't do #artificialintelligence but are always on the look out to improve 🐚 Walking around the stands at the #awssummit yesterday there was no shortage of big and shiny ideas 🐚 enticing the hermits (that's you, the customer!) to try them for size. But with so much choice it can be overwhelming, And there's a second problem, In the first wave to 'do something with AI' a lot of you have been left bouncing around inside a shell you bought that's far too big for you, Wondering why you don't feel comfortable with the results you've had. The secret is that the hermit crab is insanely particular about the shell they choose, They won't risk a swap until every nook and cranny is investigated and they know it's right, But once they make the swap, they commit fully and grow and adapt into it... Until they're ready for the next big thing 🐚 They make another leap, getting bigger and better every time. So here's a few tips on how to find a perfect first shell... 1. 𝘚𝘵𝘢𝘳𝘵 𝘴𝘮𝘢𝘭𝘭 - 𝘠𝘰𝘶 𝘥𝘰𝘯'𝘵 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘣𝘰𝘪𝘭 𝘵𝘩𝘦 𝘰𝘤𝘦𝘢𝘯 (𝘪𝘵 𝘸𝘪𝘭𝘭 𝘬𝘪𝘭𝘭 𝘵𝘩𝘦 𝘤𝘳𝘢𝘣𝘴 𝘧𝘰𝘳 𝘢 𝘴𝘵𝘢𝘳𝘵)     2. 𝘉𝘦 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤 𝘰𝘯 𝘺𝘰𝘶𝘳 𝘰𝘶𝘵𝘤𝘰𝘮𝘦 - 𝘞𝘩𝘢𝘵 𝙢𝙚𝙖𝙨𝙪𝙧𝙖𝙗𝙡𝙚 𝘰𝘶𝘵𝘤𝘰𝘮𝘦 𝘸𝘪𝘭𝘭 𝘱𝘳𝘰𝘷𝘦 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘰𝘳 𝘧𝘢𝘪𝘭𝘶𝘳𝘦?     3. 𝘐𝘵'𝘴 𝘖𝘒 𝘵𝘰 𝘣𝘦 𝘢 𝘧𝘰𝘭𝘭𝘰𝘸𝘦𝘳 - 𝘔𝘰𝘴𝘵 🐚 𝘢𝘳𝘦 𝘴𝘦𝘤𝘰𝘯𝘥 𝘩𝘢𝘯𝘥 (𝘪.𝘦. 𝘈𝘭𝘳𝘦𝘢𝘥𝘺 𝘱𝘳𝘰𝘷𝘦𝘯) 𝘴𝘰 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘦 𝘵𝘩𝘢𝘵 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘪𝘯𝘵𝘰 𝘺𝘰𝘶𝘳 𝘰𝘸𝘯 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴.     4. 𝘉𝘦 𝘢𝘸𝘢𝘳𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘳𝘪𝘴𝘬𝘴 𝘢𝘯𝘥 𝘦𝘥𝘨𝘦 𝘤𝘢𝘴𝘦𝘴 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘣𝘦 𝘱𝘶𝘵 𝘰𝘧𝘧 𝘣𝘺 𝘵𝘩𝘦𝘮, 𝘮𝘪𝘵𝘪𝘨𝘢𝘵𝘦 𝘵𝘩𝘦𝘮.     5. 𝘒𝘦𝘦𝘱 𝘵𝘩𝘦 𝘦𝘯𝘥 𝘪𝘯 𝘮𝘪𝘯𝘥 (𝘵𝘩𝘢𝘵 𝘣𝘪𝘨 𝘴𝘩𝘪𝘯𝘺 𝘴𝘩𝘦𝘭𝘭) 𝘣𝘶𝘵 𝘨𝘦𝘵 𝘤𝘰𝘮𝘧𝘰𝘳𝘵𝘢𝘣𝘭𝘦 𝘸𝘪𝘵𝘩 𝘨𝘳𝘰𝘸𝘪𝘯𝘨 𝘪𝘯 𝘴𝘵𝘢𝘨𝘦𝘴. And if you're still on the fence about starting...one final crab fact, Don't be afraid to experiment - If it goes wrong and you lose a claw or a leg...it can always grow back.

This week's word is: Acclimate My thought this week is about pausing and taking stock of how your plans for 2024 are shaking out so far. We're already at the end of February so let's take a pit stop and see if we're heading in the right direction. For me, that's a "Yup". Things are moving along, talked with some people, got on a stage, sold some things. But think about yourselves as well. Are your plans for 2024 trending in the right way? Are you off the mark? Did you think you needed Thing A in December but now it's February and you actually need Thing B? Perhaps your understanding of #AI is growing and you realize that 2024 is the year you should be investing in Artificial Intelligence. Regardless of where you're at, take stock to see if things are heading in the right way. This year has been off to a crazy start for a lot of businesses, so take a second to acclimate! #BusinessPlanning #GoalSetting #Pivoting

I've been pitched on 5 different AI start ups in the past month. Everyone has a niche idea of how their AI "tool" will fix a problem but the fascinating correlation between all of these pitches is they have put little thought into how to logistically implement their tool and provide value to the end user. "Our tool will make your business more efficient by 5X!" How? "By leveraging AI!" How? Still waiting for a straight answer on that one. If you're working on an AI startup you can really differentiate your pitch by having an understanding how to execute and implement your vision. Companies succeed when they realize vision, product expertise and implementation skills all need to come together. Bonus points if you remember where this awesome picture is from which was clearly a few years ahead of it's time.

"Build better AI" "Improve your accuracy" "Add more features" Stop. I've watched some of the most brilliant AI founders waste months optimizing their models... When their actual strength was solving real business problems. (I think most of us fall into this trap sometimes) Most AI founders are trying to compete on the technical side of things... While ignoring their unique advantages. I just met with a founder who spent 6 months improving model accuracy by 2%... When his natural skills were his deep industry knowledge. And his competitors? They had "worse" models but better market understanding. And they're winning. The most successful founders I know? - They leverage their industry know-how. - They focus on problems they genuinely love solving. - They don't obsess over matching competitors' technical features. When working on what energizes you, you'll outlast those grinding on what drains them.

Check out the valuable perspective from Rahul Roy-Chowdhury on the wave of AI hype we're experiencing. 🍪

At Makir.ai, we know you’re not just developers—you’re creators, innovators, and the driving force behind the AI revolution. That’s why we’re rolling out our new Featured system, designed to give your best work the spotlight it deserves. Every week, we’ll be featuring the top 3 services on Makir.ai, giving you a massive opportunity to get noticed and stand out. We want to help you gain the exposure that will fast-track your growth and connect you with the businesses that need your solutions. How do you get featured? It’s simple: create high-quality, standout service posts that showcase your unique talent and expertise. Put your heart into it, make sure it looks great, and deliver real value—that’s what we’re looking for. When your service shines, it doesn’t just live in the “new” section; it takes center stage, catching the eyes of businesses actively searching for AI tools. At Makir.ai, we see each of you as part of something bigger. You’re shaping the future of AI, and we’re here to support that journey every step of the way. Our platform is still in Beta, but the growth is happening fast, and this is your chance to rise to the top early on. The businesses joining us are ready to invest in top-tier AI solutions—your solutions. So, put your best work forward, and let’s build something amazing together. This is just the beginning, and we can’t wait to see what you create. Keep making, keep growing, and let’s take AI to new heights! Head over to https://makir.ai to get featured!

How far away do you think we are from AGI? Will AI models replace software? How did we get to this moment, is it all hype? What AI opportunities are people not talking about right now, that are genuinely exciting? How should startup founders navigate the future? What is Australia's role in all of this? These are just some of the questions I'm thinking about throwing at Anton van den Hengel next week when we jump on stage for _SOUTHSTART. There are few better people in Australia to hear from on the topic of AI than Anton, so make time to listen in. It's going to be packed full of info. What else should I ask him? Let me know below! If you can't make it I'll pass his answer onto you. Also, if you'd like to catch up while I'm in town and chat about your startup or about AI, drop me a comment below and I'll get in touch.