Ruby Pryor’s Post

“I don’t care about your double diamond or [insert process framework]” When designers present their work, the first instinct is often to explain how they did it: what tools they used, the steps they took, the research they did. But……most people listening to your presentation or review don’t care about the process until they understand the outcome. They care about: → Outcomes → The why → Impact → Clarity → UX When you lead with process, you risk losing your audience. They want to know what impact your design will have. What problem is it solving? How does it change the UX? These are the questions that need answers upfront. By starting with the outcome, you're essentially providing a "hook" that captures the audience's attention. You are storytelling. Once you’ve clearly stated things like what you expect the design will achieve, why it matters, then you can walk through the process that got you there. The process isn’t irrelevant, it’s expected. But without the expected result, the why, and the story behind it, the journey loses its weight. In short: Start with the outcome. Let the process come afterward. Tell a story.

UPDATE: For anybody who hasn't received the link: https://bit.ly/43HdplX Do you think a product's value is only in its functionality... Or does the effort behind its design play a role too? The Labour Illusion suggests that when users are aware of the effort put into a UX design, they value it more. This can be a powerful tool for us as designers to create more engaging and valued user experiences. However, implementing the Labour Illusion in UX has its issues. Overemphasizing complexity can lead to confusing interfaces. Underutilizing it might result in undervalued designs. How do you find that sweet spot? I found 𝗨𝗫 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆 𝗕𝗶𝘁𝗲𝘀 𝘄𝗶𝘁𝗵 𝗨𝗜 𝗥𝗲𝗮𝗹 𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀. It covers these categories: - Cognitive Dissonance - Cognitive Drift - Decision Fatigue - Default Bias - Endowment Effect - Goal Gradient Effect - Law of Minimal Effort - Loss Aversion - Pygmalion Effect - Reactance - Recency Bias - The FITD Effect - The Labour Illusion - The Scarcity Effect - User-Initiated Triggers If you want to use them effectively: ▶ Study the examples and observe how each design balances complexity and functionality. ▶ Take inspiration from these examples. ▶ Consider how you can adapt similar strategies in your projects. ▶ Implement these ideas in small scales first. ▶ Gather user feedback and iterate. These examples demonstrate how subtle design elements can enhance user perception without over-complicating the user interface. Would this UX collection be helpful to you? If so, comment below and I’ll send it to you ASAP. Please send a connection request to get the resource if we are not already connected. 👇 #SessionReplay #CustomerExperience #ProcessMining #DigitalExperience #Observability Source: UX Bites 🛎 Follow me to stay ahead with the latest UX insights. PS. Are you experiencing a drop in users? You definitely have a UX problem. Take it from someone with a 91% customer retention rate since 2014. Our clients include eBay, Pepsico, and American Airlines. Germain UX provides you with the insights to identify causes of UX frictions. Send me a private message with "FREETRIAL" and I'll find a way to get you a free trial link.

There’s a ton of info out there about what UX is, so I thought I’d share my own version 🤓 In our capitalist world, there’s a lot of talk about design being for people. I don’t fully agree. Unless you’re a charity (and even then!), you’ve got business goals, metrics, and tasks. Design is how you achieve all that. So, is design for business? 👨💼 Yep! But it’s not all bad news. As (awesome) designers, we help businesses hit their goals (make money 💵 , I assume) in the healthiest and most user-friendly way. (Dark patterns - Nooo!) We’re like tightrope walkers, balancing between two worlds ⚖ If you’re rolling your eyes at this capitalist view, let me calm you down 🧘♂️ . The market will sort things out: useful products win. And among those, the convenient and beautiful ones really shine 🌟 . That’s why design matters. But hey, if you’re working on a CRM system, sometimes user convenience takes a back seat to the client’s budget. Or a flashy button might help make an extra sale 🚀 A good designer gets where the business’s money comes from and why the design is needed. So, besides knowing design patterns and making cool interfaces, a good designer is also a bit of: 📈 A Business Analyst: clearly describing how the interface works, finding business pain points, and translating them into a design. 🤓 A Product Owner: focusing on improving the product for everyone, not just users. 👨💻 A Data Geek: understanding where data comes from and how it shows up in the product. Blog posts don’t just appear on their own—an admin is posting them somewhere. 🙂 ✍ A Marketer and Poet: writing so the interface highlights key actions. In short, design is about knowing a little bit of everything and then bringing it all together visually. Is it hard? Probably. Technical? Definitely. Interesting? For me, yes; for you, who knows? 🙂 #uxdesign #userexperience #uiux #productmvp #productdesign

Beyond Assumptions: How Businesses Can Conduct User Research Building a website or app based on assumptions about your target audience can be a recipe for disaster. Just because you *think* you know what users want, doesn't mean it reflects reality. _/This is where user research comes in. User research is the process of gathering data and insights directly from your target audience. By understanding their needs, behaviors, and pain points, you can design solutions that truly resonate with them. Here are some key user research techniques businesses can utilize: ↗️Surveys: Online surveys are a cost-effective way to gather a broad range of data from a large pool of potential users. They can be used to collect demographic information, gauge user preferences, and identify areas of confusion. ↗️User Interviews: Go deep with in-depth conversations to understand user motivations, thought processes, and unmet needs. Ask open-ended questions to learn about their experiences with similar products. ↗️Usability Testing: Observe how users interact with prototypes or existing interfaces. Watch their behavior and listen to feedback to identify usability flaws and areas for improvement. ----------- The best user research approach depends on your specific goals and resources. Surveys are a good starting point for gathering initial data, while user interviews offer a more qualitative understanding of user needs. Usability testing is crucial for evaluating the effectiveness of design solution. ---------- *Want to See User Research in Action?🚀 Check out my article on a user research project I conducted: Ux Article on Mitigating Property and Income Losses in Times of Grief https://lnkd.in/d4RVUrEz

𝗧𝗵𝗲 𝗠𝘂𝗹𝘁𝗶-𝗗𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁𝗮𝗹 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗠𝗥𝗢𝗖𝘀 Imagine a tool so versatile 🎯, it transforms not just market research but UX, UX research, and product development simultaneously. Welcome to the world of Market Research Online Communities (MROC) 🌐. 𝗧𝗵𝗲 𝗚𝗮𝗺𝗲-𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 ⚡️: - **For Market Research:** Real-time access to consumer insights, cutting through the noise 📶 to deliver what customers truly desire 💖. - **UX and UX Research:** A living, breathing testing ground for user experience innovations, offering immediate feedback and iterative design opportunities 🔄. - **Product Development:** Direct consumer input shapes the future of product lines, ensuring market fit and potentially reducing costly missteps. These communities are not just a resource; they're a strategic powerhouse across departments, fostering collaboration and driving informed decision-making at every level 💼. 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿𝗵𝗼𝘂𝘀𝗲 💡: 1. **Strategic Planning:** Begin with the end in mind. Define clear objectives for your MROC that align with departmental goals 🥅. 2. **Choose the Right Platform:** Not all platforms are created equal. Select one that supports your objectives, with the flexibility and scalability to grow with your community 📲. 3. **Recruitment:** Your community is only as good as its members. Develop a recruitment strategy that ensures a diverse and engaged participant base 👥. 4. **Engagement:** Keep the community active and engaged through regular, meaningful interactions. This includes everything from discussions and surveys to virtual events 💬. 5. **Analysis and Action:** Leverage the insights gathered to drive decision-making. Ensure findings are shared across departments to maximize their impact 📊. Implementing an MROC isn't just about launching a platform; it's about fostering a culture of continuous learning and adaptability 🔄. Ready to bridge the gap between your company and its customers? Let's start a conversation on how MROCs can revolutionize your approach to market research, UX, and product development 👥.

UX meets Parental advice, yet again: "Accidents happen, it's what you do about it that counts." Let me re-introduce you to UX's unsung hero in web design... Your 404 Page! Sure, getting a 404 page means someone landed on an old page that no longer exists, wasn't migrated properly, or the URL never existed in the first place. That can be frustrating to discover as a user and look like an error. However, for marketers it's a moment with a captive audience. What will you do about it? Here's some ideas...

I'm stoked to share that my latest article, "Secret weapon to meeting business expectations," got published by The Star! Ever wondered why your business feels a bit stagnant? The article dives into why some companies struggle despite investing heavily in marketing and launch of “new” features. The key? Understanding your users🕵️♂️ UX Research is about making smart decisions, solving real problems, and creating solutions that users love. Marathon https://lnkd.in/dFc48m23

How to craft unique UX case studies for your portfolio Check out this post from Aneta Kmiecik to know how to tailor case studies to different product stages to showcases our versatility and highlight the unique challenges and creative solutions we bring to the table.

Hey UX fam! 👋 Let's talk portfolios for a sec. You know how sometimes you look at your work and think, "How do I make this sound as awesome as it actually was?" Well, I've got a little trick for you: the STAR method. And get this - even the bigwigs at McKinsey are fans of this approach. Yeah, those consulting gurus! STAR is like your secret sauce for telling your design stories. It goes like this: • S - Situation (aka "Here's the mess I walked into") • T - Task (or "This is what I had to figure out") • A - Action (you know, the "I rolled up my sleeves and..." part) • R - Result (the "Ta-da! Look what happened!" moment) Why's this so great for our UX portfolios? Let me count the ways: 1. It's like setting the stage for your design drama. 🎭 2. It shows exactly what you brought to the table. No more guessing games! 🍽️ 3. It lets you humble-brag about your big brain moves. 🧠 4. It's your chance to drop those impressive numbers and results. 📈 5. Who doesn't love a good story? It makes your portfolio binge-worthy! 📺 Look, we're all storytellers here. It's part of the UX gig. STAR just helps us package those stories in a way that makes hiring managers (and yeah, even McKinsey consultants) go "Wow!" So next time you're staring at your portfolio thinking "meh", give STAR a shot. If it's good enough for the McKinsey crowd, it's good enough for us design folks, right? Anyone else tried this? Spill the tea in the comments! ☕ #UXLife #PortfolioGoals #DesignStorytelling #UXPortfolio #ShowOffYourWork #McKinseyApproved

From Chaos to Clarity: How to Define Your UX Research Question? 🎯✨ Defining your research question can feel like navigating a storm, especially with too many questions, ideas, requests, opportunities, etc. 🌪️ I’m excited to share a personal framework that I’ve created that guided me through these challenges, paving the way to crafting research questions that lead to successful research studies. ----- 1. Think About The Problem 🤔 I begin by diving deep into the problem, exploring all angles - user, business, technology, market, data, and more. Questions I consider asking are: 👉 What aspects of this problem are still unclear to us? 👉 Who are the users impacted, and why is this an issue for them? 👉 How does this problem affect our business goals? 👉 Is there any data or analytics that shed light on this issue? 2. Brainstorm Questions 💡 At this point, I have a good understanding of the problem, and I have some questions in mind that I need my research to answer. With this solid understanding, I let my curiosity guide me, asking: 👉 What do we need the research to uncover? 👉 What insights could aid in solving this problem? 👉 What must we learn about our users? Where are the knowledge gaps? 👉 What are the holes in our existing information? At this stage, the focus is on generating a broad range of questions, valuing quantity over quality. 3. Define the Research Question 🎯 Now, it's time to refine and craft the research question. At this stage, it requires a lot of tweaking for the brainstormed questions, changing words, narrowing scope down, merging questions. I evaluate my research goal based on the following criteria: 👉 It should be specific. 👉 It should help me learn something about our users. 👉 The answer to this question should add value to the business and inform our decisions to solve the problem. 👉 The question can be answered using the available research methods. ----- Congratulations! You've now defined your research goal, and it's time to choose the appropriate method for your study. 🚀 How do you go about defining your research goals? Share your tips and tricks in the comments. 💭🔍 #uxresearch #userexperience #userresearch