Yannick G.’s Post

What makes a well-designed digital product? 📲 Successful digital products are: 💡 Intuitive 🛠️ Functional 👀 Visually appealing But UX Team Lead Maricela Arizaga introduces us to a crucial, often forgotten component: psychological safety. 🧠 Psychological safety means feeling comfortable expressing yourself, sharing ideas, and taking risks without fear of judgment or repercussions. But what does this have to do with UX design? 🤔 When crafting a product, we design with the user in mind—specifically, the "human" in mind. Just like Maslow’s Hierarchy of Needs from your Intro to Psych class, UX design also uses a pyramid to measure the needs of your user. To motivate people to engage with your product, lower-level needs must be fulfilled before reaching the higher levels. At the bottom of the UX pyramid? Reliability. Users need to feel safe exploring, making decisions, and providing feedback on a digital product without fear of negative consequences. ⛔ This is particularly relevant in situations with high uncertainty—like an elderly user interacting with new technology for the first time, or a loyal customer discovering their favorite brand has redesigned its website. So, how can we ensure psychological safety in our designs? Maricela has some tips! 🪟 Transparency: In the information age, privacy is paramount. Ensure users trust you to handle their data securely. 💬 Clear Communication: Effective communication through copy and microcopy enhances user confidence, facilitates informed choices, and reduces perceived risks. ⚠️ Error Handling: Errors are inevitable. Platforms should provide clear and informative error messages that guide users through corrections without placing blame. 🔄 Consistency and Predictability: Reduce user anxiety by clearly communicating what to expect while navigating a page. Consistent design patterns enable predictable interactions, instilling confidence and security. 🤝 Help and Contact: Offer support through accessible channels like FAQs, tutorials, chat support, and contact information to reduce uncertainty when challenges arise. Ready to elevate your digital product? Click here to read the full article 👉 https://lnkd.in/e4G3Kxc6 #design #UX #psychology #UserExperience

𝗦𝗽𝗲𝗰𝘁𝗿𝘂𝗺 𝗼𝗳 𝗨𝗫 𝗧𝗼𝗼𝗹𝘀 Find out if your UX tool matches you and your project. For designers, their toolbox is what allows them to express their skillsket. But with so many options out there... How do you choose the right one? I like to look at it from two angles: Ease of use Am I able to use this tool with my current skills? If not, how difficult is the learning curve? Specialization Is there a specialized feature that I need for my current project? If not, do I want a comprehensive platform to handle a wide variety of design tasks? To make this easier... I put them on a spectrum based on the Scope of UX Tools. 👇 Use it as a reference to start exploring these tools. Assess your project needs. If you're new to UX, start simple with straightforward tools. Consider what stage you are in your design process and what tasks you need to accomplish. What would your UX tools spectrum look like? #SessionReplay #CustomerExperience #ProcessMining #DigitalExperience #Observability 🛎 Follow me to stay ahead with the latest UX insights. PS. Are you experiencing a drop in users? You definitely have a UX problem. Take it from someone with a 91% customer retention rate since 2014. Our clients include eBay, Pepsico, and American Airlines. Germain UX provides you with the insights to identify causes of UX frictions. Send me a private message with "FREETRIAL" and I'll find a way to get you a free trial link.

Your product has a user experience, whether you like it or not. You've probably heard this about brand: you always have one whether you want to or not. People are going to feel and think things about your company, even if you throw things together inconsistently, with poor quality, or using generic templates. There's always a takeaway. Branding is the art of shaping those takeaways into a set of impressions you WANT them to have about your company. It's also true about UX. If you have a product, people are going to have an experience using it, whether or not it's thought through. And if you build a product with no UX people, you're dumping the responsibility on your developers. Don't get me wrong, many developers have a good sense of UX. But they already have a lot on their plate. Would you expect your UX practitioner to write elegant code that is secure, efficient, reliable, well-documented and maintainable? I hope not! Good UX involves identifying your audience, empathizing with and understanding them, generating ideas that work to help them accomplish their goals, testing the ideas with them, and refining based on what you learn. The solution should be clear, consistent, readable, have good accessibility, use the right hierarchy, use good visual design principles, use relatable language, have logical flow, use supportive transitions and animations, employ good micro-interactions. It should also support your business and brand objectives. It's a lot to ask of a UX expert, much less a developer who has a ton of other considerations. #ux #userexperience #productdesign #primitivespark

Need to get buy-in from stakeholders and senior management Here are some thoughts that may help you. Communicate the expected value and impact of UX That should be done from two perspectives User perspective How will this new design impact the end users? What do we expect when this is delivered? Stakeholder's perspective How does the new UX impact stakeholders? How does the proposed UX align with business goals? Starting with the user perspective What are the expected UX outcomes? Surface how the proposed UX will improve users' lives Is the new UX aiming at improving the completion rate? Or will users complete tasks more quickly and efficiently? Explain the rationale and why you expect that outcome to happen Then from a stakeholder perspective Be proactive and First, identify what they care about Second, understand what their worries and fears are Third, connect the dots Frame your proposed UX in a way that first, relates to what they care about and second, alleviates their worries and fears If stakeholders care about reducing contacts to support Show how the new UX expects that to happen by improving usability If you know they fear a big change and they are scared users will get lost, prepare solutions that will mitigate that risk Understanding your stakeholders' fears, aligning UX with business goals, and surfacing the improvements from a user perspective will ensure you pre-empty some objections before they come. I hope that helps. Have anything to add? Drop it in the comments!

💡 "𝐔𝐗 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐫𝐞𝐚𝐥𝐥𝐲 𝐝𝐫𝐢𝐯𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬," 𝐭𝐡𝐞𝐲 𝐜𝐥𝐚𝐢𝐦. But guess what? It absolutely does! 📊 Indeed, the numbers say so. Don't you believe? Let's check out what better UX provides: 🚀 𝟐𝐱 𝐟𝐚𝐬𝐭𝐞𝐫 to market. That means, less time, more wins. 💸 𝟕𝟓% 𝐥𝐞𝐬𝐬 𝐝𝐞𝐬𝐢𝐠𝐧 𝐭𝐢𝐦𝐞 𝐚𝐧𝐝 𝐛𝐮𝐝𝐠𝐞𝐭. It makes things efficient and effective! ⚡ 𝟑𝟑% 𝐟𝐚𝐬𝐭𝐞𝐫 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭. So, there won't be any last-minute surprises. 🔧 𝟓𝟎% 𝐟𝐞𝐰𝐞𝐫 𝐝𝐞𝐬𝐢𝐠𝐧 𝐢𝐬𝐬𝐮𝐞𝐬. Fewer mistakes ensure faster delivery. 💰 𝟓𝟎% 𝐥𝐨𝐰𝐞𝐫 𝐦𝐚𝐢𝐧𝐭𝐞𝐧𝐚𝐧𝐜𝐞 𝐜𝐨𝐬𝐭𝐬. That means fewer post-launch fixes. 🔥 𝟑𝟎𝟎% 𝐑𝐎𝐈 𝐟𝐫𝐨𝐦 𝐢𝐧𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐢𝐧 𝐔𝐗. Now, that’s impressive! Great UX isn't just about pretty interfaces. - It drives real business outcomes. - Your product gets built faster, with fewer mistakes. - You spend less on fixes later. 🙌 Ready to let UX transform your results? Let's talk and learn how we can help. Free UX consultation is available. Link in the comment section. #UXDesign #BusinessResults #ROI #ProductDesign #UserExperience

💡 𝐓𝐡𝐞 𝐌𝐚𝐠𝐢𝐜 𝐨𝐟 𝐔𝐗 𝐃𝐞𝐬𝐢𝐠𝐧: 𝐈𝐭'𝐬 𝐀𝐥𝐥 𝐀𝐛𝐨𝐮𝐭 𝐏𝐞𝐨𝐩𝐥𝐞! As a UX Designer, I’ve learned that the true magic lies in 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐞𝐨𝐩𝐥𝐞 – their frustrations, goals, and how they interact with the digital world. 🌍 Here are a few lessons that have helped me (and could help you too!): 𝟏. 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐢𝐬 𝐘𝐨𝐮𝐫 𝐁𝐞𝐬𝐭 𝐅𝐫𝐢𝐞𝐧𝐝 🕵️♂️ –Talk to users, observe their behaviors. Real insights come from real people. 𝟐. 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐬 𝐚𝐫𝐞 𝐌𝐨𝐫𝐞 𝐓𝐡𝐚𝐧 𝐚 𝐓𝐫𝐞𝐧𝐝 🧑🎤 – Build profiles based on your research. It’s amazing how much clearer your design process becomes. 𝟑.𝐏𝐫𝐨𝐭𝐨𝐭𝐲𝐩𝐢𝐧𝐠 & 𝐓𝐞𝐬𝐭𝐢𝐧𝐠 = 𝐆𝐚𝐦𝐞-𝐂𝐡𝐚𝐧𝐠𝐞𝐫𝐬 🎮 – Don't wait for the perfect design. Get quick feedback early and often. 𝟒. 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐫𝐬 𝐀𝐫𝐞 𝐘𝐨𝐮𝐫 𝐃𝐞𝐬𝐢𝐠𝐧 𝐀𝐥𝐥𝐢𝐞𝐬 🛠– Communicate, collaborate, and create something powerful together. 𝟓.𝐀𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐥𝐞 𝐃𝐞𝐬𝐢𝐠𝐧 𝐢𝐬 𝐆𝐨𝐨𝐝 𝐃𝐞𝐬𝐢𝐠𝐧 ♿ – Make sure everyone can experience what you build. It’s not just a checkbox; it’s a responsibility. I'm always learning, always growing. If you have any tips or want to chat about UX, let’s connect! I’d love to hear how you approach these challenges in your projects. #UXDesign #UIDesign #WebDesign #DesignCollaboration #Accessibility #UserExperience #TechForGood #DesignTips #ResearchBasedDesign #ProductDesign #Prototyping #EmpathyInDesign #SEO #DesignInspiration #Developers #HumanCenteredDesign #DesignThinking

I am recently come across this post and realized that 🙌🙌 Such practical advice for any UX designer! Research, personas, prototyping—these aren't just buzzwords; they’re the backbone of meaningful design. Loving the reminder that accessible design is a responsibility, not an option. 👏 #UXBestPractices Accessible design being a responsibility is so important. ✨✨

PERSUASIVE TECHNOLOGY 👩💻 Is an area of UX design that focuses on using technology to influence human behavior and encourage users to take specific actions. EXAMPLES INCLUDE: ✔️ SOCIAL INFLUENCE 👭 : Leveraging social connections and norms to encourage actions or decisions, such as displaying the number of friends who have also enjoyed a product on a shopping site. ✔️ SCARCITY: Using the concept of scarcity (limited availability, time-limited offers) to instill a sense of urgency in users and encourage them to take action before they miss out. ✔️ PERSONALIZATION: Tailoring content or experiences to the individual user based on their preferences, behaviors, or demographic information, which makes the experience more relevant and engaging. ✔️REINFORCEMENT: Providing users with positive feedback or rewards for completing specific actions (e.g., badges or points in a gamified interface). #uxdesign #uidesign #webdesign #webdevelopment #website

🌟 New Article Alert! 🌟 🚀 I'm thrilled to share my latest article on a crucial aspect of UX design: Designing for Cognitive Load. 🚀 In our fast-paced digital world, users are constantly bombarded with information, making intuitive and engaging user experiences more important than ever. This article dives into the intricacies of cognitive load and offers practical strategies for designers to create seamless and enjoyable digital interactions. 🌐✨ 🔍 What's Inside? 🔍 1️⃣ Understanding Cognitive Load: Learn about intrinsic, extraneous, and germane load, and their impact on user experience.  2️⃣ Simplifying Information Presentation: Discover techniques to present information clearly and effectively.  3️⃣ Minimizing Visual Clutter: Find out how to create clean, organized interfaces that reduce mental effort.  4️⃣ Consistency and Familiarity: See how familiar design patterns can ease the user journey.  5️⃣ Progressive Disclosure: Explore ways to reveal information gradually to avoid overwhelming users.  6️⃣ Feedback and Affordances: Understand the importance of immediate feedback and intuitive design elements. 💡 Why It Matters? 💡 Effective UX design that considers cognitive load helps users navigate digital environments with ease, making their experience more enjoyable and efficient. By focusing on these principles, designers can create products that truly resonate with users. 📝 Read the full article here: https://lnkd.in/efuAPAMt I'm passionate about creating user experiences that are not only functional but also delightful. If you’re interested in how cognitive load impacts UX and want to learn practical tips to enhance your designs, this article is for you! Let’s make digital interactions smoother and more intuitive. Happy reading! 😊 #UXDesign #UserExperience #CognitiveLoad #DesignThinking #DigitalInnovation #UI #Tech #DesignTips #ProductDesign

These metrics help designers, developers, and stakeholders understand the usability, accessibility, and satisfaction associated with a product or service. Common UX Metrics 1. Usability Metrics: 👉 Task Success Rate: Percentage of successfully completed tasks. 👉 Time on Task: The time it takes for users to complete a task. 👉 Error Rate: Frequency of errors made during tasks. 2.Engagement Metrics: 👉 Click-through Rate (CTR): Percentage of users who click on a specific element. 👉 Session Duration: How long users stay on a platform or page. Bounce Rate: Percentage of users who leave without interacting further. 3.Satisfaction Metrics: 👉 Net Promoter Score (NPS): Measures user willingness to recommend a product. 👉 Customer Satisfaction (CSAT): Users rate their satisfaction with a specific interaction. 👉 System Usability Scale (SUS): A standardized questionnaire evaluating usability. 4.Adoption and Retention Metrics: 👉 Adoption Rate: How many new users start using the product or feature. 👉 Retention Rate: Percentage of users who continue using the product over time. 👉 Churn Rate: Percentage of users who stop using the product. Behavioral Metrics: 👉 Heatmaps: Visual representation of where users click or scroll. 👉 Conversion Rate: Percentage of users completing a desired action (e.g., signing up). 5.Importance of UX Metrics 👉 Informs Decision-Making: Data-driven insights help refine and optimize designs. 👉 Tracks Improvement: Metrics help assess the impact of design changes over time. 👉 Aligns with Goals: Ensures the design supports business and user objectives. 👉 Enhances User Satisfaction: Identifying pain points leads to better user experiences. UX metrics should align with the goals of the product or service and the specific needs of its users. #productdiscovery #productdesign #userresearch #uiresearch