Rafael Schwarz’s Post

🖌 CMOs lean into creativity amidst challenges. Dentsu's 2024 Creative CMO report reveals that 81% of CMOs see creativity as crucial for business success, even as they face pressure to keep up with AI while maintaining brand control. Highlights: ● Creative Confidence: 83% believe creativity can transform businesses. ● AI as an Ally: Over 75% view generative AI as a tool to enhance their brand's unique voice. ● Investment in Innovation: 79% will invest more than 10% of their budget in innovation. CMOs are navigating trend predictions and cultural integration, relying on creativity to drive transformation and seeking agency partners for strategic support. 🌟🤝 At Alison.ai, we’re here to help marketers leverage AI-driven insights to enhance creative performance, optimize marketing strategies, and stay ahead in this dynamic landscape. Our solutions help brands harness creativity effectively and make data-driven decisions to achieve their goals. Find out how 👉 https://lnkd.in/eKSgE7GZ #MarketingTrends #Creativity #AIInnovation

As #AI reshapes industries across the board, Edelman is here to help communications and marketing teams harness this transformative potential! We’re thrilled to invite you to our upcoming AI webinar, designed specifically for those eager to integrate advanced AI technologies and dynamic influencer partnerships into their work. Whether you’re optimizing workflows or crafting a transformative brand narrative, this session will provide fresh strategies and actionable insights that keep you and your brand at the forefront. Here’s what you can look forward to in this one-hour session: 🔹 2024 AI Landscape Report: Join Edelman experts as they explore the latest, brand-safe AI technologies making waves in enterprise applications. 🔹 Exclusive Panel: Hear from AI thought leaders and top creators as they share best practices for breakthrough brand partnerships. Don’t miss this chance to deepen your AI knowledge and position your brand for success in the evolving digital landscape. We can’t wait to see you there! 👉 Register now: https://edl.mn/4esGeXe #Edelman #Communications #PublicRelations #Marketing #Technology #Webinar #Panel #ThoughtLeadership #Creators #Leaders

Megan Harrison FCIM, Global VP of Marketing, St Pierre Groupe (Grupo Bimbo), shared some great insights during her session at The Future of Media Manchester. Here are the key points: 1️⃣ Scaling Brands for Mass Reach: Multi-channel campaigns are essential, but it’s just as important to bring business leaders along—whether it’s raising the funds to kick things off or driving ongoing investment beyond the first big push. 2️⃣ Adapting to a Changing Media Landscape: With media consumption shifting fast, brands need to rethink how they work and approach things. Staying ahead will be all about adapting our models, ways of working, and mindset. 3️⃣ Making the Most of AI: AI can’t be ignored! Megan highlighted the need to embrace it while continually learning how to tackle its challenges. She also shared how fantastic it is to have The Future of Media in Manchester, benefitting not only the local media, comms, and brand community but the wider North as well. #FOMM #FutureOfMedia #BrandGrowth #AI #Marketing

Emotional Engagement with Human Equipped with AI, The Next Frontier of Consumers Engagement In a world influenced by AI and shaped by climate concerns, emotional engagement emerges as a key brand differentiator. 70% of consumers acknowledge that their shopping decisions are influenced by their mood at the time of purchase. Can you relate? Consumers are now yearning for impulsive, emotionally resonant experiences, underscoring the importance for brands to forge deeper connections. Leaders and managers need to equip their workforce appropriately for this shift. For businesses to thrive, they must excel in anticipating consumer moods and preferences, crafting narratives and experiences that strike an emotional chord. This contrasts with the traditional top-down approach seen in some companies. Embracing a foresight mindset to develop predictive solutions that preemptively cater to consumer needs is paramount for brands to excel in an AI-driven and culturally evolving landscape. #innovationliteracy #designthinking #humanize #artificialintelligence #AI #empathy #innovation #leadership #management

Hey y'all! I'm excited to share a new offering that my brilliant colleagues at Long Dash and I have been working on called #AI Quotient. It's designed to help brands align their AI ambitions with their audience engagement goals. It's an assessment that seeks to answer important questions about their marketing and communications strategies. Questions like: - How can AI help personalize my brand's content and experiences? - How can it enhance my social media strategy? - How can it help boost capacity or creativity on my team? - And most importantly, what AI ethics policies and principles should we develop to ensure accuracy and quality to maintain audience trust? I've been working in digital media for two decades now and on every team I've ever worked with, we've had to regularly appraise our engagement methods, rethinking and reformatting how we connect with our audiences to stay relevant and impactful. This moment is no different (well, maybe just a little different!). The rules of engagement are rapidly changing, with artificial intelligence transforming how people find and interact with our content. It's an exciting time, but also one that requires careful consideration and planning. We have an opportunity to leverage AI in ways that truly resonate with people, but we must do so with integrity and purpose. That's why I'm so stoked about the AIQ. It's not just about jumping on the AI bandwagon; it's about taking a thoughtful, strategic approach to integrating AI in ways that align with our values and enhance our ability to make meaningful connections. I genuinely believe this is the key to thriving in the new digital landscape, and I can't wait to help more brands unlock their AI potential in a responsible, audience-centric way. If you're curious to learn more, let's connect! I'd love to hear how you are personally using AI—or not. 

The majority of CMOs agree that cross-cultural marketing is key to unlocking success in APAC. From breaking language barriers with AI and local expertise to navigating diverse business practices and regulatory landscapes, our latest insights will guide you in tailoring strategies for maximum impact. #MarketingStrategy #CrossCulturalMarketing #APACSuccess #CMOInsights #DigitalMarketing

Can your brand do the sun pose, or is it more of a downward dog? Join Kantar live on LinkedIn on October 29 as our innovation and brand strategy experts discuss how to successfully stretch your brand to drive growth. They'll explore the risks of maintaining the status quo, the importance of an incremental approach, why brand size matters, using #AI to identify innovation opportunities, and more. Reserve your spot for this can't miss session!

🚀 The Evolving Subscription Economy: Insights from a Recent Roundtable At a recent executive roundtable with digital publishers and B2C subscription leaders, a fascinating discussion unfolded about the intersection of technology, organisational change, and the future of the subscription economy. Key themes included: 👉 Change Management: It's no longer if companies transform but how. Aligning stakeholders, balancing innovation with organisational readiness, and empowering teams emerged as top priorities. 👉 Technical Marketing Roles: Organisations are embedding technical talent directly within marketing teams, moving away from traditional IT dependencies. This structural shift boosts agility and accelerates speed-to-market. 👉 AI in Customer Targeting: Companies are replacing static propensity models with dynamic AI-driven approaches. These models unlock greater personalisation but require careful implementation to ensure outcomes align with business goals. 👉 Operational Metrics: A new focus on measuring internal efficiency—like response times and cross-departmental collaboration—helps businesses validate their transformation efforts and eliminate bottlenecks. 💡 Takeaway: The companies thriving in subscriptions aren’t necessarily the biggest spenders—they’re the fastest to adapt. By embracing AI, rethinking team structures, and prioritising agility, leaders are setting the stage for sustainable growth in an evolving landscape. Where does your organisation stand in navigating these changes? Let’s keep the conversation going! #DigitalTransformation #SubscriptionEconomy #AI #ChangeManagement #Innovation

Great Perspective! "Like the CEO, a CMO should be delivering recommendations based not only on marketing KPI performance, but overall business performance. Investments in marketing need to align with overarching business needs." At Genware, we are working with dozens of C-Suite executives to deliver intelligent recommendations by combining KPIs, Business Performance, and Investments with smart AI models.

https://lnkd.in/eXbqX_nv 🌟 Future of Procurement: Embracing Strategic AI & Automation 🚀 In the face of supply disruptions and regulatory pressures, #Procurement is poised for a revolution With 77% citing supply disruption as a critical challenge, the time is NOW to integrate #generative_AI and automation. 💼💡 Let's build resilient #supply_chains and drive sustainable growth together. Dive into the latest insights from the KPMG 2023 Global Procurement Survey. 📊🔍 👉 [https://lnkd.in/eXbqX_nv]