Rose Huskey’s Post

Declining addressability, brand safety and ad fraud are set to define programmatic advertising over the next year https://lnkd.in/gsw3MKdP #brandsafety #programmaticadvertising

I am so curious to get brands, marketers and agencies opinions on this. Does MRC accreditation factor into your decision when picking an Ad Tech partner? How important is the transparency of where your ads run and at what fees you really pay? We believe it should and look forward to supporting more brands that do as well. #brands #marketers #agencies #programmatic #rtb #digitalmedia https://lnkd.in/eXkJBVKg

INSIGHT: WARC's Future of Programmatic 2024 report reveals key trends in #programmatic #advertising, addressing concerns about brand safety, cookie deprecation, and more. https://lnkd.in/gC5KPHBh

Time to meet another MVP... Our MVP (Most Valued Partner) series brings you face to face with the companies leading the way in delivering trusted digital advertising services. Today we chat to Ashley Beepur, Head of Ad Operations at Mail Metro Media (MMM). In this interview, Ashley shares: 🏆 The qualities a company needs to grow digital advertising revenue 🏆How MMM’s clients have benefitted from their MVP playbook strategies 🏆 Why IAB UK #GoldStandard and TAG brand safety certifications support MMM’s position as a premium publisher In Ashley’s words, “Transparency, trust and confidence are critical values that encourage clients to collaborate with us, driving business revenue.” Read on to learn more about how credibility = success in digital advertising! https://buff.ly/3O23QXG #trustinmedia #advertising #digitaladvertising #adfraud #brandsafety

a good summary of the WARC report: The Future of Programmatic 2024 by Advanced Television It strikes me that Brand Safety still tops the chart for the biggest programmatic concern for advertisers; although I was pleased to read that advertisers and agencies are now looking to spend more on programmatic direct deals such as programmatic guaranteed or preferred deals. Brands should also turn to higher quality premium video inventories that, beyond being safer and more transparent are also far more effective with greater ROI... https://lnkd.in/eRp8aZ5N

Recent findings reveal critical adtech challenges, highlighting the need for brands to ensure their advertisements only appear on quality sites. This moment calls for the industry to rally for higher standards in ad placement and transparency. Let’s lead the change for a more ethical digital advertising space. #AdTech #DigitalMarketing

#Statistics 💡 WARC recently released "The future of programmatic 2024", a report which explores key trends and topics set to shape programmatic advertising over the next 12 months. "Brand safety tops list of programmatic concerns: Recent reports have shown advertisers are spending millions of dollars on low-quality ad placements that violate brand safety standards. Over 56% of the advertisers and agencies surveyed selected improved ad verification capabilities as a top priority." 🛡 Adloox brand safety solution safeguards your brand by ensuring your ads don’t end up alongside inappropriate content and don't appear in unsavory environments. Our brand safety solution 👉 https://lnkd.in/eqnGZ6Wq The report 👉 https://lnkd.in/gmZ9UA8a

🎯 Attention Marketers: WARC's 2024 Programmatic Report is Here 🎯 Key findings from WARC's "Future of Programmatic 2024": > 60% of advertisers still grappling with brand safety > Cookie deprecation causing widespread uncertainty > Lack of transparency undermining trust > Sustainability emerging as a critical concern Our CEO dissects these challenges and more, offering critical insights and strategic solutions. Read the full analysis: https://lnkd.in/ghgd3XwT What's your take on WARC's findings? Comment below 👇 #WARC2024 #AdIndustry #MediaBuying

Our latest Digital Media Wastage Report, now featured on AdNews Australia, reveals a staggering $97.1 million lost in ineffective digital ad spend in Q1 2024. John Vlasakakis, our COO, discusses the significant impact of this wastage and what brands can do to improve efficiency. Check out the full article on AdNews for detailed insights and actionable strategies to optimise your advertising spend. Read the article here: https://lnkd.in/gc3JDJUH #DigitalMarketing #AdSpend #NextAndCo #AdNews

Exciting news for the advertising industry! The latest dentsu Global Ad Spend Forecasts project a substantial increase in global advertising spending for 2024. The forecast predicts a growth of $33.0 billion, bringing the total to $752.8 billion, representing a remarkable year-over-year growth of 4.6%, a significant rise from the 2.7% growth recorded in 2023. Digital advertising is a key player in this growth, with a projected 6.5% increase in 2024, reaching $442.6 billion and capturing 58.8% of the overall advertising spend. Notably, retail media is leading the charge in driving this surge in advertising investment. For more insights and details on this forecast, check out the full article below. Stay informed and ahead of the curve in the evolving landscape of global advertising trends. #Advertising #GlobalTrends #DigitalMarketing #MarketingStrategy https://lnkd.in/dkjM5xrM