Adloox’s Post

Recent findings reveal critical adtech challenges, highlighting the need for brands to ensure their advertisements only appear on quality sites. This moment calls for the industry to rally for higher standards in ad placement and transparency. Let’s lead the change for a more ethical digital advertising space. #AdTech #DigitalMarketing

Advertisers, you should ask this to your ad platforms all the time: “What have you done for me lately?” You're in a relationship with them, and like any other, it's bound to be tested. It's natural to question the efficiency of your partnership and why you're still as committed as before. And in the other direction, sometimes, ad platforms throw curveballs – new algorithms, changes, etc. So there's a little bit of tussle that's healthy in any relationship. If your advertising investments are beyond saturation and not covering costs, it's up to you to discern that. No ad platform will ever ring you up and say, “Excuse me, would you mind cutting your spend next time?” Here’s our advice to scrutinize your partnerships: With your best strategies and creatives, guided by the platform's best practices, how much can you invest in your audience or campaign and still see a return that justifies the cost? This is our North Star. That’s the kind of scrutiny that makes a relationship strong. #marketingeffectiveness #marketing #attribution

Advertisers and agencies MUST be on guard. Forbes enjoyed media sales from a clickbait “made for advertising” site for 7 years. MFA is another headache that marketers and their media partners need to line up against. Some actions: - audit your programmatic buys and be know how much MFA has found its way into your buys - require media agency attention to MFA in your SOW and MSA - while you’re at it set specific requirements for digital viewability, fraud and brand safety and build performance guarantees into your media agency contract - wash, rinse, repeat; this is NOT a quick fix - read the recent ANA report on MFA for a deep dive into the issue #4as #media #advertisers

Advertisers, you should ask this to your ad platforms all the time: “What have you done for me lately?” You're in a relationship with them, and like any other, it's bound to be tested. It's natural to question the efficiency of your partnership and why you're still as committed as before. And in the other direction, sometimes, ad platforms throw curveballs – new algorithms, changes, etc. So there's a little bit of tussle that's healthy in any relationship. If your advertising investments are beyond saturation and not covering costs, it's up to you to discern that. No ad platform will ever ring you up and say, “Excuse me, would you mind cutting your spend next time?” Here’s our advice to scrutinize your partnerships: With your best strategies and creatives, guided by the platform's best practices, how much can you invest in your audience or campaign and still see a return that justifies the cost? This is our North Star. That’s the kind of scrutiny that makes a relationship strong. #marketingeffectiveness #marketing #attribution

"Forbes systematically misled advertisers into believing they were buying media on Forbes.com when they were actually buying media on a secret, spammy ‘made for advertising’ (MFA) subdomain,” - alleges the new AdAnalytics report. Yet another instance of millions of wasted media advertising dollars, as reported in The Drum. Want to find out more to avoid your programmatic ad budget being wasted? Come and talk to MMC to see how we can help.  https://lnkd.in/eBtZFfbw Stephen Broderick, Fiona Foy, Jane Dormer, Nick Manning, Elliot Sherrington, Tony Whittingstall, David Reid #marketingprocurement #programmaticmedia #MFA

How much impact can you get from the right ad strategy? A recent review from one of our clients, a Media Buying Group lead, left us amazed: “The AdLib Magic Ads drove significantly better engagement than the branded ads. CTR increased by 92%, and the CPC dropped by 47%!” Here’s what that really means: ⬆️ 92% increase in Click-Through Rate (CTR) 🔻 47% decrease in Cost Per Click (CPC) AdLib Magic Ads are engagement engines. This kind of performance proves how data-driven, optimized creative can transform outcomes and lower costs. Do you believe in magic? Because with numbers like these, we’re convinced. If you could boost engagement by 92%, how would it change your results?

Teads: Nearly half of ad impressions handled are already cookieless: Teads, a global advertising technology company, offers a unique perspective: according to them, nearly half of all ad impressions they currently handle are already cookieless.

Incredibly disheartening to see this sweeping blunt practice still at large in 2024, restricting legitimate publisher revenue, softening the consumer experience, impacting advertiser results and ultimately funnelling ad budget to the few who need it least. And this is just one example. Whilst there’s a legitimate need to implement advertiser-specific brand safety measures, there are steps we can all take to contribute positively to a healthy advertising ecosystem:   - Ad tech: educate clients and agency teams on best practice and increase utilisation of brand suitability tools - Agencies: incorporate regular reviews of brand safety measures and have an open dialogue with hesitant clients to unlock incrementality - Advertisers: be inquisitive of your agency / buying teams brand safety practices and encourage testing of advanced safety measures   https://lnkd.in/dGxqdqxu

Tired of the same old ad strategies? At Klever Programmatic, we believe in pushing boundaries and exceeding expectations. Here's what sets us apart: 🔹 Powerful Tech, Human Touch: We seamlessly blend cutting-edge technology, including our innovative PROXIMITY solution, with the strategic expertise of seasoned professionals. This dynamic duo ensures your campaigns are not just automated, but optimized for success, reaching the right audience at the right time and place. 🔹 Innovation at Our Core: We don't just follow the trends, we set them. Our team is constantly seeking groundbreaking solutions to keep you ahead of the curve in the ever-evolving advertising landscape. 🔹 Your Vision, Our Expertise: We take the time to understand your unique challenges and aspirations. Our dedicated team of seasoned professionals and creative visionaries becomes your strategic partner, invested in helping you achieve your advertising goals. Don't just settle for another service provider. Choose Klever Programmatic and unlock the full potential of your advertising campaigns with the power of PROXIMITY. Learn more ➡ https://lnkd.in/euyRvdFQ

An increase in ad spend paired with a decrease in ad sales doesn’t automatically indicate ineffective advertising. It could also reflect heightened competition during peak online traffic periods. The final months of the year, particularly November, typically see a surge in consumer activity. This influx can drive up competition and costs, making it necessary to spend more just to maintain visibility. It’s a case of having to invest more to keep up, not necessarily a failure of strategy. Ultimately, no approach guarantees results, and flexibility is key during high-traffic seasons.