Rob Deptford’s Post

Unlock the secrets to powerful ads! 🚀 Find out why your marketing isn't soaring as high as it should and how to fix it! Watch NOW! 💥 🎥➡️ https://lnkd.in/eVu63jsa

This is an argument for better visuals in your marketing messages.

"Break the Monotony Day" has come in a timely fashion, as we're attempting to be a little more adventurous with our advertising and marketing. Not in a cliched manner, but as we attempt to attract hard to reach customers, we realise we need to find new channels with new messages. It's not appropriate for all brands to be bold, but where you can, it's wise to welcome new ideas and "think differently" from what you've done for years. If you have any ideas on how to reach a broad range of customers in the automotive industry, and think you could help sell Jump Starter Power Packs, feel free to get in touch. #breakthemonotonyday #advertising #marketing #outsidethebox

If you've got a good melody, and it's had the time and frequency to make its way into the public consciousness, you can do just about anything with it. #sonicbranding #audiobranding #marketing #soundfirst

"Smart, but not Art" My linkedin was flooded with the recent campaign by boAt on World Music Day, celebrating the power of human creativity. Imagine the impact this single campaign has left on the minds of people! The Power of Marketing, I'd say! Not just this, boAt has proved to be the king of marketing by the strategies it has been using. Have a look:

Unpopular opinion: Use your 1 star reviews in your marketing. Why? It humanizes your brand in a funny way. Plus reverse social trust is a real thing. Look at how Overnight oats framed this copy: "Find out why 1,000,000 happy customers disagree" It's a more playful way of saying: "We have 1M happy customers." But still hits that message. Liquid Death does a greeeeeaat job of this. Full Tony the Tiger mode greeeeeeat btw. They turn all their negative reviews into... ALBUM covers, mashup music videos, and billboards. h/t Savannah Sanchez for this great ad find! P.S. Did you miss Savannah's session yesterday? We'll forgive you. You can get the recording. 👇 Here's how Get your free ticket for our "Make ads that convert" event We have LOTS more great content coming up for you. Tune in next Thursday for week 4 of 5!

While it may sound frivolous taking marketing lessons from musicians, Taylor Swift alone generated over $365 million in 2023, showcasing the power of effective marketing. Discover 15 tips from Taylor and other top musicians that can help your business thrive. Learn how to apply these powerful strategies to elevate your brand. #MarketingStrategy #BrandBuilding #BusinessGrowth #ForbesCouncil

Who’s afraid of marketing?  🫵🏼 You should be ..if you are not learning from Taylor Swift’s strategies. Even if her music is not for you, Taylor Swift built a $1B+ empire through her art. And what’s unique about her success is that she did it all on the basis of music and tour sales. So, what’s the secret? While she has many effective marketing strategies, let’s dive into one of her best: building a community with an incentive other than free stuff - information 👇🏽 #marketing #TaylorSwift

We always think about visuals when we think about marketing and creative branding. But what about audio? I know I've gotten jingles and music from ads stuck in my head more times than I can count. I'm sure you can relate. That amounts to something -- it means it sticks with us, long after the ad is over, and reminds of us of the associated brand. Utilizing the power of music and audio can enhance your marketing efforts dramatically as well as solidify your branding. #MarketingLeadership #AudioMarketing #CreativeBranding

MOTIVATIONAL MURPH: Finding your greatest marketing hits, what does it take to go viral and break the internet? Look at any of the chart-topping artists and you'll see that only a small fraction of their portfolio went viral. Taylor Swift, Ed Sheeran, U2, Queen, the list is endless.  On a full-length album, they might have 2, maybe 3 songs that go gangbusters... out of 12.  Same goes for your marketing efforts. It could be that small QoL improvement, that new case study, a new feature update, a branding campaign that sends your company into stardom. You never know what move is going to have the impact that makes all the other moves worth it.  And you can't stop because one of your efforts didn't propel you into overnight success.  If you want to find your greatest hits, you have to keep playing. Let's go!