Rita Dyke🦉’s Post

Why baby & parenting professionals should stop churning out random social posts. (Do THIS instead) Be intentional. Yup, it's really that simple. Here's how to be intentional with your content: 🦉 Set goals for your content If you don't know where you're going, you'll end up somewhere else.  Your goals will usually relate to your overall business goals. Example:  → Business goal = Grow revenue to $$$ → Social media goal: Send X amount of traffic to your landing page 🦉 Decide what you'll be tracking Based on the goals you've set, you can now decide what to track. Example: If it's traffic to a specific page, use Google Search Console to track the amount of traffic coming from social media. 🦉 Stand out from the competition To reach your goals, you need: Value - Offer something in a how-to form Vulnerability - Be human and share your story Variety - Share things people resonate with, not just sales content Presence - Show that you're present by jumping on a few relevant trends Now it's your turn! What will you do to be more intentional in your next batch of content? Let us know in the comments. Want more social media tips? Give us a follow. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ I'm Rita Dyke🦉 the founder of Cabomba Content🦉 a social media marketing agency created to connect baby & parenting professionals with parents who NEED their services. 👶#SocialStrategy: Starting @ €498 per setup & €249 ongoing 🦉#SocialMediaManagement (DFY): Starting @ €698 ongoing

5 Social media management tools I recommend for busy baby consultants & coaches. Managing your brand's social media doesn't have to be as hard as getting a toddler to eat broccoli. Here are 5 tools to make your life easier than a self-rocking bassinet: 🦉 Hootsuite: The Swiss Army knife of social media tools. Schedule posts, track mentions, and analyse performance, all while heating a bottle one-handed. 🎨 Canva: Create graphics faster than a baby can fill a diaper. Perfect for those 'I need a post NOW' moments between meltdowns. 📊 Sprout Social, Inc.: Get insights deeper than the pile of laundry in your hamper. You’ll understand your audience better than you understand your baby's first words. 📸 Buffer: Plan your social feed to be as perfectly curated as those 'Pinterest moms' make their lives look. (We know the reality is different!) 🎥 Pexels: Because nobody has time to whip out a phone faster than a toddler can say 'no' to get those perfect videos. Bonus Tool: ☕ Coffee. Lots and lots of coffee. Which tool sounds like a lifesaver to you? Or do you have a secret weapon to add to the list? Share in the comments! P.S. Need a hand juggling all these tools? Cabomba Content is here to be your social media nanny! We'll handle the feeds while you handle the, well, feeds. 🍼 #socialmediatools #babybrands #parentingcontent #cabombacontent #socialmediamanagement #babysleepconsultant #babysleepcoach

Investing in social media management for your baby & parenting business might feel scary, but wouldn’t THIS be worse… ❌ Continuing  to come up with exciting post ideas hardly anyone sees and engages with (until you get so demotivated that you go on radio silence for a while) ❌ Trying to engage with followers and new accounts, but your comments and DMs feel more over the place than a playmat covered in toys. ❌ Wasting 1+ days on your social media posts, and they still don’t reflect the value of your services and aren’t helping you to get clients. (In fact, you might be HURTING your business!) If that’s your current reality, wouldn’t it be such a relief if someone could change it and take care of your social media for you? Picture this:  You’ve decided to invest in Cabomba Content🦉. Now… 🦉 Social media is no longer a daunting and fruitless task. Instead, opening those apps feels super energising 🦉 You’re only sharing strategic content that reaches and connects with the right parents who WANT to work with you 🦉 You get 1+ days back every week AND as soon as your dream clients are ready to invest in the types of services you offer, YOU are the first name that comes to mind Your socials COULD be working just as hard as you do for parents without you having to lift a finger! Want to know more? Send a DM or leave us a comment below. #socialmediamanagement

In case anyone is looking for momfluencers, check out M2.0's article on 2024's top Filipino mom influencers. Ideal for brands targeting the Filipino market, these influencers blend parenting wisdom, lifestyle advice, and eco-conscious living, building genuine and supportive online communities. A must-read for brands looking to engage authentically with Philippine families. https://lnkd.in/gJEJVAt2 #Momfluencers #BrandEngagement

For social media to truly make an impact in the baby and parenting space, you need more than just cute visuals. You need… the 3 Cs. Social media that actually works has: 🦉 Connection – Think of engaging with your audience like interacting with a curious toddler. Every like, comment, and DM is a chance to build trust and strengthen relationships. Without connection, your content is just noise. 🦉 Consistency – Just like a dependable bedtime routine, showing up consistently is essential. It signals to parents that they can rely on you, making your brand top of mind when they need support. 🦉 Compassion – Parents don’t just want advice; they want to feel seen and understood. Show empathy in your content by addressing their pain points and celebrating their wins. It’s what turns followers into loyal clients who feel like they belong in your community. Most importantly.... If you tried and failed to get your soicla media to work for you, ask for help! It doesn't mean you're giving up, don't know your stuff or have nothing to offer, it simply means it's not your field of expertise. Let the professionals (us) handle it while you handle the problems of parents who need you. Deal? How do you keep your content consistent and compassionate? Drop your tips below! 👇 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ I'm Rita Dyke🦉 the founder of Cabomba Content🦉 a social media marketing agency created to connect baby & parenting professionals with parents who NEED their services. 👶#SocialStrategy: Starting @ €498 per setup & €249 ongoing 🦉#SocialMediaManagement (DFY): Starting @ €698 ongoing #socialmediatips #parentingbrands #cabombacontent

Hey baby & parenting professionals. Are you feeling lost starting your social media strategy? (Here’s an easy step by step) Building your social media presence from scratch can feel like trying to assemble a stroller without instructions—confusing and stressful. But don’t worry, we’ve laid out the essential steps to help you get noticed and stay top of mind: 🦉 Define your target audience – who are the parents you want to reach? Understand their needs and speak directly to them. 🦉 Choose core topics – stick to 3-4 main themes that keep your content relevant and engaging. (Think: parenting tips, sleep support, relatable stories.) 🦉 Set up a content calendar – consistency is key. Pick your posting days and commit, just like that tried-and-true naptime routine. 🦉 Engage daily – real, authentic interaction shows parents you’re more than just a page—they’ll know you’re there to support them. Want more insight into each step? Drop a comment or send me a message, and let’s get your strategy rolling. #socialmediatips #parentingprofessionals #cabombacontent

Parenting isn’t about following trends or emulating influencers, it’s about embracing your unique role as the person who knows your child best. Too often, I hear parents say they’ve adjusted their approach because of something they saw on social media. But parenting should be rooted in your values, not someone else’s. The focus of parenting needs to shift back to the parent, building confidence and capacity to make decisions based on what’s best for your family. When we compare ourselves to others or try to mimic their parenting styles, we risk sending mixed messages to our children. This inconsistency can lead to feelings of uneasiness and even anxiety. Instead, stand firm in your decisions and prioritise consistency. Stability is one of the greatest gifts you can give your child. You won’t always make the “perfect” decision and that’s okay, you’re not supposed to. Parenting is about learning, adapting and growing from your mistakes. Your child doesn’t need a picture perfect version of you shaped by external expectations. They need the real you, authentic, flawed and fully present. Because at the end of the day, you are the most important person in your child’s life, just as you are.

So, you're a baby & parenting professional staring at your social pages AGAIN completely overwhelmed and tired of finding things to post... You're not alone and you don't have to deal with this at all if you don't want to. We're here to support you (or at least offer some advice) So, here's our advice: Batch-creating posts is a game changer! It saves time, reduces stress, and helps you stay consistent. Here’s a mini-guide to getting it done: 🦉 Pick core themes – Decide on the main topics or themes for each post in advance. (You only need 3 themes/topics) 🦉 Design visuals in one go – Knock out similar graphics in one creative session to keep your branding consistent. (Tip: Never try to do videos and static posts at the same time; they require a different mindset) 🦉 Schedule ahead – Spend one session setting everything up so you’re always visible without scrambling when life gets busy. If you just want to hand all of this over to someone else, we got you! We've got 1 more space available for the December period. If you just want someone to handle social media, send me a DM. P.S. How are you planning to keep showing up consistently through December? (Yup, this is a must if you don't want to scramble for new clients in January) P.P.S. Remember to breathe. Everything is okay, even though it might not feel that way. Don't be afraid to say, "I need help!" #contentcreation #socialmediamanagement #cabombacontent

Hey baby & parenting professionals! Is your social media content hitting the mark or do parents make this face 😒 when they see your post? Here's the thing: You know your services are SUPER valuable to parents, but your messy feed doesn't reflect that yet. So, instead of calling you for help, these parents simply roll their eyes and move along to your competitors. BUT don't panic yet. There's a solution! Here's what you can do: 🦉 Get a strategy in place. (No, not the generic templated strategies you can find online. Dig a bit deeper and really get to know what your dream clients need and then build a strategy around THEM) 🦉Create posts that stand out. (Don't just copy your competitors. You'll look like just another consultant and blend into the background. Instead, create something unexpected that stands out) 🦉Start commenting! (If you don't want to wait for the algorithm to favour you, start putting yourself in front of your dream clients with a well-timed comment) Don't have the time? Well, just like the parents coming to you for help, you can come to us for help. We'll get you in front of more parents while you use your time to help them with their kids. It's a win-win for everyone! So, to book your spot, just send us a DM! #babyclasses #socialmediastrategy #SOCIALHELP #cabombacontent

Reaching parents on social media can be more difficult than putting an overly tired baby to bed. (Psst, we have a solution for that) At this stage, it doesn’t matter how valuable your baby or parenting services are. There are plenty of parents out there who’d love to work with YOU. But if you can’t reach them strategically and consistently on social media? You’re sending them to your competitors on a golden platter. Let’s be honest:  Your superpower is helping parents through your wonderful services, NOT mastering a social media strategy to reach and connect with them. If it hasn’t been working for you so far, why waste even more time, energy, and money on something that isn’t your expertise? Just like parents don’t need to navigate everything on their own, neither do you! Imagine if: 🦉 Social media is no longer a daunting and fruitless task. Whether you’ve invested in a strategy or outsourced it entirely, opening those apps feels super energising. 🦉 You’re only sharing strategic content that reaches and connects with the right parents, growing your audience and bringing you more enquiries. 🦉 As soon as your dream clients are ready to invest in the types of services you offer, YOU are the first name that comes to mind. Word-of-mouth has become a nice-to-have. Want YOUR socials to work just as hard as you do for parents without losing 1+ days every week? We got you. Send us a DM with your concerns and challenges, and let’s get you in front of those parents who need your help. #cabombacontent #socialmediamanagement #socialmediastrategy