Re:signal reposted this
Whether you like the ad / logo or not, you can't deny Jaguar have just launched a great campaign to drive branded search volume!
Never owned a Jaguar but as far as I know reliability of the cars is the main issue, not there brand logo 🤷♂️
Possibly the boldest marketing / business decision; to rebrand and build the brand with no cars to sell. Selling the dream!
That's the important thing after all! ;-)
A bold move that clearly knows how to get people talking and searching!
That will go down in a weekend or two :/
brand power baby!!!
What a spike!
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4wI don't like to comment on other creatives design choices but it's a bit of shock this one, hence why so many people are looking at it. It's bringing views in though so do they actually mind?