Jason Woodford

B2B websites are facing a new challenge - meeting the rising demand for B2C-type experiences from buyers. Limited product information isn't cutting it anymore. B2B buyers now expect demos, images, videos, reviews, case studies, pricing details, and more. Invest in creating this content and you'll be more successful in attracting and retaining clients. Learn more about what buyers expect from B2B websites in our latest report "The B2B Disconnect." https://lnkd.in/eyseQ_iB #B2B #BuyerExpectations #DigitalMarketing #b2bmarketing #b2bwebsites 

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New blog post published on Page Speed and SEO with handy tips for you (or us) to optimise loading speeds, compress images and rank higher. SEO Audits cost £200 with a full report for you / us (or another company) to action. https://lnkd.in/e5FtE7et

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Why SEO? What's the point? Doesn't it take ages? Well, one of our super-duper SEO team Rob Winter has given us this terrific read on the benefits of SEO for your business. Get reading.

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Cut your link building costs in half! Tips on how to negotiate purchasing links in the Link Masters podcast. Pitchbox #seo #linkbuilding

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How to Close 75% of Your Sales Calls‌ How to close: - Ideal Client Profile (ICP) A process... Discover - identify pain - get buyer to identify it -get buyer to feel the pain - and realise you can fix it Educate - personal stories - founder stories - customer stories Associate - how we can solve the problem Lead -the discussion #agencyleader #agencysales #agencygrowth https://lnkd.in/gKgXup_d

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With the UK budget announcement fresh in mind, are you wondering how much to spend on marketing? In my latest blog, I break down the questions I hear most often: “How much are competitors spending, and am I keeping up?” “With tighter cash flow, what strategies deliver the best ROI without breaking the bank?” “I have a small budget—how can I grow from here?” Plus, I’ve included tools to help you make every pound count. If you’re looking to get practical about your marketing budget, give it a read https://lnkd.in/eqh9Gz8j #UKBudget #SmallBusiness #MarketingOnABudget #SmartSpending

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FAQ: “The client recently hired a new marketing agency. But we are unsure what changes the old agency made to the previous #GA4 setup and marketing campaigns. Is there any way we can check what was changed in the previous period?” Look at the ‘Account change history’ and ‘Property change history’ settings in the admin section of your GA4 property. You can do the same for Google, Facebook and Bing ads accounts. Almost all modern analytics/marketing platforms these days keep track of all the changes made by each user. You can track changes to your targeting, increases or decreases in ad spend, launches of campaigns, conversions, and new audiences, among other things. Look for any existing documentation, campaign reports, or handover notes from the previous agency. These might shed light on their approach.

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Which aspects of marketing do UK SMEs struggle with the most? The Marketing Centre asked 2,000 UK SME leaders to find out. Here’s what they learned: Only 27% of businesses set clear objectives for their marketing partners. 54% of businesses don’t have a documented business plan. Metrics and measurement is perceived as the greatest marketing challenge for SME business leaders. Read the full report to dive into these findings and understand UK SME’s biggest marketing challenges https://bit.ly/44h6Dnb

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I heard it again today. A good 30% of enquiries coming into a business (in this case finance) go un-contacted. They filled in the website form and then never pickup the follow up call. Classic ghosting. Big problem.... easy fix. Smart CMOs are all over this new AI solution and are reaping the rewards. DM for details. #marketingtips #marketing #leads #leadgen #coldleads #crm #databasereactivation #ai #voiceAI #sms #smsmarketing #outreach #deadlead #crmnurture #sales #salestips #prospecting

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What I love most about jewellery SEO is the absolute necessary task of understanding your customers on an intimate scale. This goes beyond just a matter of “search volume”. Or even ranking first for ultra competitive keywords. I have helped jewellers rank first on Google for Engagement Rings but when I look back on my most successful and exciting achievement was when we ran a quiz about what type of engagement ring are you? For $50, I ran a Facebook experiment that encouraged thousands of customers to share their results and tag their friends to complete our quiz also which was very exciting and rewarding. For $50, we had thousands of new people interact and connect with our brand beyond the normal. We created an initiative to learn about the customer as an individual and to embark on a campaign to learn more about them. Marketing is not sales. Marketing is a story that connect with the consumer. When customers feel valued and they matter, magic happens. The better you know your target market, the greater the value you can provide. In a competitive SEO environment such as jewellery, it’s going to take more than a BS backlink strategy to build a brand. #jewellery #Searchengineoptimisation

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We're excited to announce that 𝗡𝗲𝘂𝗛𝗲𝗮𝘁 𝗟𝗧𝗗, a UK-based renewable energy solutions provider, has joined The I Need Group family. As their AI-driven marketing and lead generation partner, we're committed to helping them accelerate their growth by generating high-quality leads. Ready to supercharge your lead generation efforts? Schedule a free consultation with our AI marketing experts today. #INeedLeads #AImarketing #leadgeneration #renewableenergy #businessgrowth"

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*****OUT TODAY - SEO BASICS 'PRACTICAL SNACKS' PODCAST **** Google rankings are a great way to drive traffic to your website 24/7. This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank on Google. 🎧 Listen here https://lnkd.in/ecH6nQ8F I'm sharing the basics that I do each month to keep on top of SEO for my own business website. Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable. ------- 🧑🏿‍💼I’m Ayo Abbas and I’m a built environment marketing consultant. 📈 I deliver marketing audits, content creation, speaking and training services. 📧 DM me to find out how I can help your marketing to make an impact #Marketing #BuiltEnvironment #Property #Content #Property

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UK Economy- don't cut your marketing budget... 💹 In a previous newsletter, I have written about the Mimic Octopus and its ability to adopt and change. ✔ You can read it here: 👇 https://lnkd.in/eUt6PVPG If you feel like your business is stagnating and you cannot find an angle to market your services, we now offer a cost-effective 💱 Marketing SWOT service. ✔ Plus, funnels from £150/month.... ✔ Get in touch to find out more. #marketingfunnels #marketingswot #marketingstrategy

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📢 Need more exclusive GBIS leads to increase your install numbers? We have ran lead gen campaigns on Meta for Eco 4 clients for almost 2 years! Using custom built landing pages to filter out non eligible customers, we have a limited offer for 5 new clients who need more GBIS leads (must be based in England or Wales): -£900+VAT for full campaign management (graphics, copy, funnel etc) -Includes custom built landing pages -Also includes full access to our CRM to manage leads -Custom automations to nurture leads via email & SMS -Fully done for you campaign, you just ring, survey & Install *Must have marketing budget to support a campaign on Meta Please contact myself or Barry Jolly for more information, we can have you up and running in 7 days 🚀 #GBIS #Eco4 #Leadgen #Digitalmarketing

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It's easy to track SaaS usage with a simple browser extension your IT team can roll out as part of your SOE.

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17% increase in revenue in a single month from organic SEO 👀 yes please... This is just one of the results for one of our clients in April. How did the team Altitude Marketing Ltd do it? Simples.... - Implementing an in-depth content strategy - Ensuring all H1s are optimised - Adding product schema to products - Applying a canonicalization tag strategy (big word alert) Are you getting the most from your SEO strategy at the moment? #seo #seostrategy #digitalmarketing

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