Randi Neal’s Post

Is Amazon Prime Video on the verge of vanishing? This alarming trend could indicate a massive shift in the entire streaming landscape. Stay ahead of the changes and understand what this means for your viewing habits. How do you think the streaming world is evolving? #StreamingTrends #TechUpdates #EntertainmentShift #ExpertlyManagedIT #ITSupport https://lnkd.in/e2ciVc5x

Making change happen within a business – small or big – is hard. Adam from Juno Advisory has a lot to teach on the subject. Have a listen on @thenumbersgamepodcast, found on all good streaming platforms. Apple: https://lnkd.in/grUtWAss 🚀 #businessadvice #change #businesschange 

You're doing attribution for your Streaming TV campaigns all wrong 👀 So, we created Gigi Attribution. The ✨first custom attribution model✨ for Amazon Streaming TV ads with the complexity and nuance needed to measure how top-of-funnel awareness efforts truly influence downstream outcomes. Adam Epstein breaks down how Gigi Attribution dynamically adjusts the credit distribution of each stage (first, middle, last) to reflect each touchpoint's influence more accurately. Learn more 👉 https://lnkd.in/gFjqXwxG #attributionmodels #streamingTVads #amazonads #AMC #amazonmarketingcloud Amazon Ads

In today’s digital age, streaming platforms have transformed how we consume entertainment. Among the top choices, Prime Video stands out with its massive library of exclusive content like The Boys and Jack Ryan👏🏽 But how do you sign up for Prime Video smoothly? Here's a quick guide:

Advanced technology has truly revolutionized the way we consume entertainment, leading to the emergence of a myriad of streaming networks. But have you ever paused to consider what goes on behind the scenes? Today, let's dive into understanding how these intricate streaming networks operate. It's not just about hitting 'play' - there's so much more! Engaging with this enlightening brief overview surely provides a fascinating insight into the complex yet fascinating world of streaming. #StreamingNetworks #DigitalMedia #TechTuesdays

𝗧𝗵𝗲 𝗘𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝗕𝗮𝘁𝘁𝗹𝗲: 𝟱𝗚 𝘃𝘀. 𝗖𝗼𝗿𝗱 𝗖𝘂𝘁𝘁𝗶𝗻𝗴 𝟮.𝟬 The battle between 5G and cord-cutting 2.0 is reshaping the entertainment landscape! The rise of streaming behemoths like Netflix, AmazonPrimeVideo, and Hulu has shattered the traditional TV landscape, leading to a mass exodus from cable subscriptions. Dive into the seismic shift in how we consume content and the disruptors fueling this transformation. Are you ready to join the revolution? Check out the full report below. #JasperColin #DatatoDecision #5G #cordcutting #streamingmedia #entertainmentrevolution #tvindustry #entertainmentindustry #homeentertainment

💥 NEW OFFER 💥| Prime Video Ads 📺 Streaming platforms are becoming increasingly popular among users, and Prime Video has established itself as a leader in the CTV industry 🤴 According to recent data, Amazon's platform boasts 17.6 million unique viewers, accounting for 50% of Connected TV consumption 📊 How can brands leverage this platform's extensive user base 👥? The Labelium Play team breaks it down for you in these slides 👇—definitely a must read!

We built a customer attribution model specifically for Amazon Streaming TV ads -- Gigi Attribution 🍒 Last touch attribution in the Amazon DSP is virtually irrelevant for top-of-funnel strategies, and first touch attribution is limited. Gigi attribution gives weighted significance to the first and last touch, with diminishing credit to all the touch points in between on the path to purchase. It is our opinion on an improved approach to top-of-funnel attribution in the context of Amazon Ads. Hopefully, this will open the conversation with brands and agencies on how we can work together to build custom attribution models and better understand the impact of their streaming TV strategy.

With the increasing shift away from traditional linear TV, it is critical that brands redirect their strategies and dollars toward advertising formats that appear on shoppers' favorite streaming services. Enter Prime Video ads. This placement launched at the beginning of 2024, offering advertisers the opportunity to leverage Streaming TV campaigns to expand their reach and show up in award-winning shows and movies on Prime Video. Explore the carousel below to dive into the advantages of utilizing Prime Video ads. For a real-life example of Streaming TV positively impacting brand performance, check out our case study: https://lnkd.in/gMmgWqzk #amazon #amazonads #primevideo #streaming #streamingtv

Like a (complex) light switch, Prime Video Ads switched on and gave advertisers access to ~130M viewers with a CPM rate of $18-$35 depending on STV targeting. Access to consumers is one thing, but I'm mostly excited about how the #GOTeam is driving results already with STV. One of my favorite examples is in the case study highlighted in this article, "Balancing Short-term Revenue and Long-term Profitability": https://lnkd.in/gqf4tgiV The TLDR version: 👉 A client was focused on search and lower-funnel strategies but they wanted new client growth. 👉 We slowly expanded their strategy to include mid- to upper-funnel tools, stacking them one at a time in order to let the results prove their value before investing further. 👉 When we finally layered in STV, we saw massive growth... ⬆ 600+% from where we started with sponsored ads alone ⬆ 100+% from sponsored ads + DSP I'm really excited to see how Prime Video Ads helps us unlock this kind of growth for even more advertisers. #amazonadvertising #amazonagency