Global Overview

It’s hard to believe 2025 is just around the corner! With the new year fast approaching, it’s time to start setting fresh goals, resolutions, and ambitions. For brands, this means gearing up to create impactful strategies to shine during the highly anticipated New Year, New You (NYNY) season. Want to kick off next year with winning NYNY strategies? Check out this throwback article for actionable tips and tricks: https://lnkd.in/gFGHxN-y #amazon #amazonagency #brandtips #newyearnewyou

Struggling to achieve sales growth on Amazon because your distributor isn’t giving your business the attention it needs? While many brands have great distributor relationships, a disengaged partner can hinder growth on Amazon. In such cases, transitioning from a distributor model to selling through your own Amazon account may be the solution. Need help with the switch? Our GO team has extensive experience in guiding brands through this transition process. Check out the case study below to see how we helped a client take control of their Amazon presence by moving from a distributor to their own Seller Central account. For a detailed version, visit: https://lnkd.in/gfCgeakE #amazonagency #casestudy #accounttransition #sellercentral

As your brand finalizes its 2025 budget, take a moment to ensure your spend is allocated effectively across the right ad tools and targeting types. This will help you strike the right balance between short-term wins and long-term growth, maximizing performance in the year ahead. Curious about how GO approaches this balance? Check out our blog for insights and a case study showcasing our full-funnel Amazon advertising philosophy in action: https://lnkd.in/gXJ6yAMH #amazon #2025budgeting #fullfunnel #longtermgrowth #casestudy

The Thanksgiving holiday weekend once again proved to be a major success for online shopping. According to the National Retail Federation (NRF): 🛍️ 197 million shoppers participated in the 5-day event. 💻 124.3 million shoppers purchased products online. 🎁 Holiday gift spending increased to an average of $235 per person, up $8 from last year. Despite this strong performance, 52% of consumers still have holiday shopping to do, according to the NRF. This underscores the importance for Amazon brands to stay focused on year-end strategies to capture last-minute shoppers. Looking for a full-service agency to help you make the most of the rest of this year? Connect with us today: https://lnkd.in/eBvXFM7b For more insights on the Thanksgiving holiday weekend, check out the NRF’s full article: https://lnkd.in/gGbk6PQE

Big changes are coming to Prime Video! Kelly Day, VP International at Amazon Prime Video, announced plans to increase ad loads and roll out shoppable ads in 2025. These ads will directly connect to Amazon's retail platform, enabling viewers to add items to their carts with their TV remotes. Learn more on EMARKETER: https://lnkd.in/gBPY7QvX With Prime Video ads reaching 200 million global viewers each month, shoppable ads represent an incredible opportunity for brands to engage a massive audience that's empowered to more easily convert. Want to harness the growing power of Prime Video advertising? Connect with our GO team today: https://lnkd.in/eBvXFM7b #amazon #emarketer #primevideo #primevideoadvertising

Happy post-Amazon Turkey 12! Whether your brand participated in the full 12-day shopping event or focused on key moments like Black Friday or Cyber Monday, our GO team hopes it was a successful tentpole for you! With the event wrapped up, we’ve compiled key takeaways from our team along with a few insights from EMARKETER. Check out the carousel below for more details. Need agency support to turn these learnings into action? Get in touch with us: https://lnkd.in/eBvXFM7b #amazon #turkey12 #blackfriday #cybermonday #tentpole #holidayshopping #keylearnings

Need help shaking off that post-Thanksgiving food coma? This month's roundup is serving up fresh strategies for the road ahead: 🎯 New Year New You planning (because Jan 1 comes quick) 📊 Case studies on turning challenges into wins 📈 Consumer sentiment shifts you need to know 🤝 Breaking down those pesky platform silos Ready? #LetsGO

Global Overview wishes you a very happy Thanksgiving! We're deeply thankful for our employees, clients, partners, and Amazon colleagues. Your trust, collaboration, and support mean the world to us. May your holiday be filled with warmth, joy, and gratitude. #HappyThanksgiving #Gratitude #Thankful

Is your brand leveraging Amazon's real-time data tools this Turkey 12? If not, our GO team highly recommends jumping in before the event is over. Amazon Marketing Stream (AMS) and Amazon Rapid Retail Analytics (ARRA) provide powerful insights, enabling strategic, mid-event pivots to maximize high-traffic, high-sales periods. Curious to see the impact of real-time data in action? Check out this case study where we used AMS and ARRA to help a client exceed their event sales goal by 22%: https://lnkd.in/g5MzDeFd #CaseStudy #RealTimeData #AmazonAgency

Amazon Sellers, have you heard the news? In 2025, Amazon will not increase U.S. referral or FBA fees or introduce any new fee types! Here’s a quick rundown of the few things that will change: 📦 Lower placement fees for large-bulky items 💵 Waived placement fees for newly-created parent ASINs from Dec 1 - Mar 31 ✨ Additional incentives for new ASINs Other than these updates, fees will remain unchanged next year. For full details, check out the announcement on our website: https://lnkd.in/gXUqeMjj Our GO team is excited that 2025 fees won’t take a massive toll. With smart strategies, brands can redirect fulfillment savings into critical business areas. For instance, GO’s storage and shipping optimizations, paired with the 2025 updates, can unlock significant cost savings, enabling brands to reallocate dollars into initiatives like impactful marketing campaigns. Want to learn how we can help your brand do just that? Let’s chat: https://lnkd.in/eBvXFM7b