Gigi

This week on what we shipped: New Time to Convert and Unique Average and Median Frequency metrics are now on the Gigi home screen 📊 ⏰ Our customers can now get a better understanding of how long it takes for customers to convert after first viewing an STV ad. This will help set timeline expectations for measuring success of their campaigns.  🔊 And using frequency as a strategic lever—and not as a defense mechanism—our customers can use unique average and media frequency to ensure that campaigns are meeting the frequency goals that have been set. 

This week on what we shipped: AMC on AWS Clean Rooms 🔐 Will, one of our software engineers, walks us through how we set up first-party data collaborations for our customers in AWS Clean Rooms and ensure the collaboration is as secure as possible. Check it out 👇

While data collaboration can be a powerful tool for measuring deterministic omnichannel outcomes, it requires rigorous data-handling practices to protect sensitive information. With AMC on AWS Clean Rooms, brands can limit the movement of their data, and ensure that they are collaborating their data in the most secure way possible. But how is AMC on AWS Clean Rooms more secure? That’s answered in the latest edition of Cherry Picked, which hit inboxes this morning. You can check it out here for the full breakdown 👉 https://lnkd.in/gfCrXhxJ And don’t forget to subscribe so you don’t miss next month!

We’ve bet big on AWS Clean Rooms for data collaboration with Amazon. But why? 👀 Adam Epstein breaks down the top 4 reasons why we switched to AMC on AWS Clean Rooms to bring our customers the most secure and private means of data collaboration. Learn more 👉 https://lnkd.in/gKJ9fuDX

We're thrilled to announce AMC on AWS Clean Rooms as Gigi's preferred means of data collaboration with Amazon 🍒 You can now more securely analyze your first-party data alongside Amazon Ads signals—without the usual headaches of cost, risk, or complexity: 🔐 Protect confidentiality and boost data security 📊 Seamlessly enable data isolation within your existing infrastructure 🤝 Enhance interoperability with 1P and 3P data sources 🖥️ Scale non-endemic campaigns—even without historical Amazon signals Learn more 👉 https://lnkd.in/gVdq27um

This week on what we shipped: Filter outcome-based metrics by line item and creative, directly on the Gigi home screen 📊 Our customers can now use our AMC-powered dashboard to assess which line items, audience strategies, and creatives are performing best for in-flight optimizations.

Introducing our new series: what we shipped 🚢 Each week, we’ll be sharing what we shipped here at Gigi to help improve your STV buying experience. This week: Unified UI and Audience creation features to make launching your Streaming TV campaigns even easier 👀 ✍️ New line item creation flow and the ability to edit audiences ☑ Collapsible line item UI to better navigate order creation flow

AMC SQL’s not like regular SQL; it’s the cool SQL 💁♀️ But in actuality, how do differences in aggregation thresholds impact how AMC is queried? Extracting insights requires more stringent guardrails when building SQL queries to protect both the consumer's and Amazon’s privacy. We outlined an example of how these two types of SQL vary in our latest blog 👉 https://lnkd.in/g-wTHEMB #AMC #amazonmarketingcloud #AMCSQL #SQLqueries #aggregationthresholds

TradeDesk’s new TV OS might not change the game for TV advertising, but there are some clear opportunities they can take to gain market share 🤗 Adam Epstein breaks down how TradeDesk can focus on vertical-specific TV experiences to control more of the broader ad tech stacks and drive incremental revenue 👇

We're hiring a front-end Software Engineer at Gigi 🍒 If you've ever wanted to join an early-stage startup as one of the first 15, this is your opportunity. The role is based in Toronto. You'll work closely with engineering, product, and design leadership to build the best possible products for our customers and transform how TV ads are bought and measured. Please share or DM if you or someone you know is interested.